Where the Celebs Vacation, And Where You Can Too

Summer may be officially over for the school kids who have to troop back to class, but for international celebrities the summer time travel and relaxation is still in high gear. That’s the nice thing about being a celeb — calendars don’t really mean all that much.

Want to hang out where you might see some Hollywood legends or Social Media influencers? Here’s a list of the best places to spend that last blast of summer:

Beyonce loves spending summer in Cannes, France. That’s because the pop star can chill out on the beach all morning and then walk a few blocks to some of the best bistros and cafes in Europe for vichyssoise, pomfrets, pomegranate jelly tarts, and the freshest salad nicoise on the coast of France. Plus a rub down with lavender oil from the nearby fields is always a welcome change of pace.

Karlie Kloss is sold on Paris. She knows that the City of Lights is often thought of as empty and dull in August, when all the French bureaucrats take their vacations, but truth is that the nightlife and the traffic just get better in late summer. And if the heat does get to be too much, Karlie likes to take a hydrofoil boat ride down the Seine to cool off.

Lucy Hale loves Cambodia in the late summer — for just one reason. The fresh water shrimp harvest on Lake Tonle Sap is at its height; and there’s no limit to the ways the Cambodians prepare these freshwater delicacies.

Barry Bonds Number Retired by San Francisco Giants

Barry Bonds Number Retired by San Francisco Giants

When Barry Bonds left the great game of baseball ten years ago he dreamed he’d be doing in while at attention in left field at the famous AT&T Stadium, with a sellout crowd giving him a standing ovation and yelling their hearts out for his stellar performance as a San Francisco Giant. But it wasn’t in the stars. As everyone knows, things worked out a little bit differently than that.

But this past Sunday Bonds finally got his daydream fulfilled, after nearly eleven years away from the people and the park he gave so much of his life and heart to. San Francisco celebrated the man as a one-of-a-kind wonder and the Giants officially retired his number, amidst the applause and hoopla that a sports legends always deserves, and eventually gets, in this country.

After the extravagant ceremony Bonds indulged in one of his trademark meals — chocolate chip cookies with a large cold glass of milk — while he chatted with reporters out in AT&T Field, where so much memorable baseball history was made. Most of it by Bonds, the way he likes to tell it.

Bonds told reporters he considered the Field to almost be his private property. With the typical braggadocio and hyperbole that has made Bonds a beloved character in the sports writing community and with his legion of fans, Bonds boasted to the enthralled scribblers that it was his exploits that built the Park in the first place and kept it going when baseball as a whole went through some lean years back at the turn of the century. He told reporters that even though Willie Mays and Willie McCovey never played in AT&T Park, they still gave him the inspiration he needed during down times to keep plugging away. But then again, as baseball’s all-time homerun king, Bonds has a perfect right to have a swelled head and do a little boasting. At least, that’s how all the reporters who covered the event felt about it. Although hardened to the peccadilloes of professional athletes and not much given to sentiment, the reporters at the ceremony in San Francisco cut Bonds a lot of slack and simply quoted him without comment, except to say that one of the giants in baseball history was finally having his well-deserved and long delayed moment in the sun.

The old controversies, of course, weren’t entirely laid to rest by San Francisco’s celebratory blowout for Bonds. The performance-boosting drugs that Bonds took to give him that extra edge in smacking out homeruns like an assembly line are still a matter of debate among sports writers and lovers of the game of baseball all over the world. How much of Bonds’ 762 home runs were due to steroids? There’s really no way of knowing; the only hard, concrete fact is that Bonds was firmly ensconced in the Baseball Hall of Fame in Cooperstown long before the steroid story broke and sidetracked his career.

Another baseball legend at the event, Willie Mays, has not been shy in wondering out loud to reporters why Bonds got the nod from Cooperstown long before he himself did. It’s not a question he asks out of personal jealousy, says Mays, but rather out of love for the game of baseball itself. It’s a game, says Mays, that gave him the chance to break the color barrier in big league sports and that he still thinks is the greatest expression of American spirit and attitude. But sometimes, he tells reporters privately, it’s just as skewed as any other big business venture in America.

Jeunesse Global Helps Customers Reach Health and Beauty Goals

Jeunesse Global Helps Customers Reach Health and Beauty Goals

Jeunesse Global has risen from obscurity to become one of the top-selling health and beauty brands in the country today. The company was founded in 2009 by industry pioneers Randy Ray and Wendy Lewis as a means to pass their idle time in retirement. Little did the veteran entrepreneurs know that they would soon be sitting atop a global health and beauty empire that would be putting up a strong fight against some of the most established names in the business.

Ray and Lewis had both spent their entire lives in the field of direct-selling, founding some of the top companies in the industry. As they neared their 70s, the innately industrious couple decided to take a crack at retirement. They wanted to spend more time with each other and with their growing number of grandchildren. However, neither Ray nor Lewis had anticipated exactly how much of a change it would be to go from the fast-paced and exciting world of running their own business to one of having little or nothing to do.

It quickly became apparent that Ray and Lewis needed something more than days of sitting around and watching television to keep them satisfied. They were born to be entrepreneurs. So, the couple founded a small startup out of their garage that they named Jeunesse. Before long, Jeunesse started taking to the skies.

With Ray’s innate ability to sell both the business plan and the company’s products and Lewis’ decades of experience developing cutting-edge products across many different industries, the couple was able to quickly start growing Jeunesse Global at an exponential pace. By the end of the company’s first year, it had already done more than $1 million in sales. By its fifth year, Jeunesse Global was doing business in dozens of countries, with its products being sold by thousands of independent Jeunesse Global business owners and millions of customers worldwide.

And all of this success has been the product of the company’s dynamite compensation plan and its ability to field some of the best products that the global health and beauty industry has ever seen. Ray and Lewis were able to quickly spot underserved market niches for which they developed cutting-edge, highly effective products.

One example of this has been the company’s micro-crème and anti-aging formula, Instantly Ageless. Instantly Ageless is a deep-cleansing micro-crème that eliminates close to 100 percent of the grime and dirt that gets into the skin’s pores. This prevents the formation of blemishes due to irritation and infection. Instantly Ageless can keep users’ complexions clean and blemish-free, giving a healthy and youthful glow to the skin with just a single application each day.

But the real secret behind Instantly Ageless is the fact that it contains Jeunesse Global’s secret anti-aging formula, APT-200. APT-200 was developed on behalf of Jeunesse Global by some of the leading organic chemists and anti-aging product developers in the world. The molecule has been shown to reduce the incidence of wrinkles while also preventing new ones from forming. Instantly Ageless is also able to restore skin elasticity that has been naturally lost to the aging process. All told, Instantly Ageless is able to wipe years off of a user’s apparent age, helping people to look and feel their best in just a couple of minutes per day.

What to Consider Before Hiring a Celebrity Influencer

What to Consider Before Hiring a Celebrity Influencer

Content marketing and social media platforms are very important tools when it comes to reaching customers or a mass audience. This is especially important for those in competitive industries trying to break through and command consumer attention.

Social media is one of the most effective marketing platforms, as almost every consumer you could want to target is active on at least one of the many platforms. Whether it’s Instagram, Facebook, Twitter or Snapchat, using the leverage of a celebrity influencer is a great way to place your business in front of a large audience, attracting them and then converting them into customers.

Celebrities often have large and loyal followings, and when they introduce your offer to their following the trust is already established. Their followers immediately trust your brand because of the celebrity introduction. This strategy can be wildly effective, however, there are certain factors that you need to consider before hiring a celebrity influencer for your business.

The number of followers.

The first thing that you need to consider is the number of followers the celebrity influencer has. The more followers your influencer has, the more people that will potentially be exposed to your brand and offer.

“While followers don’t automatically translate into sales, it’s a good idea to target celebrities with a decent amount, as the cost will typically be high, so you want to get the most out of your budget,” offers Darryl Howard of NuWays MD.

You also want to do a little audit of their followers, and make sure they align with your offer. Large numbers alone won’t help. You need to make sure their audience is one that will be interested in what you offer. For example, a fitness celebrity’s followers aren’t going to be interested in a candy brand. Target larger audiences based on audience and not just sheer numbers alone.

Celebrity status.

The status of the celebrity is also a huge factor that needs to be taken into consideration. For instance, a celebrity that has a strong online presence will have more influence on the audience that one that isn’t highly active online. To put it in other words, a celebrity that interacts more on an online platform will be able to generate more value-packed influence on his or her followers than a celebrity who is not that active online.

So, if you are planning to hire a celebrity influencer you need to make sure that he or she has a strong online presence to go along with a great number of followers — that is the only combination that will benefit your business.

The type of content they post.

Another thing that needs to be considered is the kind of posts usually posted by a potential influencer. “Remember, an influencer that you hire is representing your brand. If they have questionable or controversial content on their account it can reflect poorly on your company by association. Spend time to really make sure their content suits your brand’s message,” says Jake Braun of ChopperExchange.

When you look at a celebrity like The Rock, you know that his message is always positive. He is never in trouble and doesn’t post content that is offensive and rude. A comedian, on the other hand, might have video clips or posts with foul language that your brand would not want to be linked to.

Social media outlet.

Each brand or business needs to have a good understanding of what social media platforms their target audience is most active on. “A company that is targeting senior citizens, for example, wouldn’t want to hire a large Snapchat celebrity, as their audience doesn’t use that platform. Know where your audience is active, and then find celebrities that dominate those platforms,” suggests Optimally Organic’s CEO, Christopher VanDeCar.

So, if you are planning to hire a celebrity influencer you first need to make sure that he or she caters to that particular social media platform. Otherwise, there is no point hiring that particular influencer for your business, as there will be little to no return.

Audience engagement.

You want to target influencers that have high engagement rates in terms of likes and comments, but you also want to look for those that actually engage back with their following.

“You could do well by having a large account post about your product, but if you work with an influencer that will drop back into the comments and engage with the audience on sponsored posts, it will cause much more engagement, and thus more exposure for your business,” says Luqman Khan, founder of best water dispenser 2018 review company Wireloo.

A good celebrity influencer not only puts up quality posts, but he or she also interacts with the audience. Regular interaction means that they are likely to pay more attention to your posts.

The RealReal Is Fulfilling A Niche Market In Luxury Goods

The RealReal Is Fulfilling A Niche Market In Luxury Goods

What do you think of consigned items for sale? You might think of electronics or specific brands of clothing being sold at a thrift store. Does luxury goods come to mind? It probably does not.

A new startup called The RealReal is changing the way people view consignment and luxury goods. This company is not only changing how people see consignment and luxury items but how people shop for them as well. This novel idea is now allowing people to snap up luxury brands such as Luis Vuitton, Gucci, Chanel and many more at a fraction of their original prices.

People who want luxury but don’t want to pay the high costs of a new item now have an entire marketplace of consigned luxury goods to choose from. The RealReal has almost anything and everything you can think of. You can buy pants and leather goods for men. For women, there are dresses, swimsuits, handbags, purses, jewelry, boots, sandals, shirts and much more to purchase.

Most shoppers at RealReal are women, though men do make up a significant market segment as well. The founder of the luxury consignment market says that while men purchase less of the goods, they return their items much less frequently. In the end, she says it evens out. The success of this concept no doubt points to the fact that there is a strong demand for used luxury goods at bargain prices when compared to their original selling prices.

Strong sales have led to investors pouring in hundreds of millions of dollars into the venture. The luxury consignment store recently raised an additional 50 million dollars in funding. This was an investment by Great Hill Partners.

It is interesting that many of the people that sell their used luxury brand clothing or accessories are also buyers. Founder Julie Wainwright says that this helps keep a steady flow of inventory for the company. Many of the buyers are also repeat buyers. This is why her company has been able to not only survive but thrive in this niche luxury market.

Many people are hopping onto RealReal’s bandwagon either as buyers or sellers. For sellers, it is an easy way to make money off luxury items they may no longer need or want. For the buyer, the lure of buying a luxury item at a relatively low price is an irresistible lure. After all, it is not like you see luxury items for sale at inexpensive prices at every used clothing store, pawnshop or Goodwill.

RealReal is mostly an online or e-commerce operation. Most of the sales are made online. Their website has a massive amount of items available for purchase that can change daily.

A pop-up store in Manhattan for a few weeks did so well that Julie Wainwright said that she decided to open up a brick and mortar store in SoHo. That store offers a wide selection of used luxury items for sale. It is profitable and attracts thousands of shoppers who enjoy perusing the great variety of clothing and accessories available at the store. Wainwright said that men also accounted for about a third of the buyers at the SoHo brick and mortar store. Women dominate the online sales.

The success of the RealReal consignment store can be traced to its bargain prices and guarantee of authenticity. Experts authenticate every item. People who want to sell their brand name item must bring it to one of many RealReal offices where an expert looks at it. If it passes the test, then it will be listed for sale or displayed at its brick and mortar store. Authenticity, a clever online platform, and great prices are the secret to RealReal’s success in the secondhand luxury goods market.

How to Make Your Event Successful

How to Make Your Event Successful

How do take your event marketing to the next level by generating the necessary hype? Let’s start with the details as the first step in how to make an event successful.

Delegate the Details

This one should go right alongside your written event plan. When deciding the details of your small business event, also choose who will be accountable for each. It’s easy, as small business managers, to give yourself a lot of responsibility. But you’re going to be busy looking after your business, so don’t burden yourself with way too many event details.

Delegating is often as not as easy or as simple as hiring someone to help – an event planner, a caterer, someone who has knowledge and experience about these events. If that’s not in the budget, you can still assign details from your plan to employees or volunteers. Holding an event to boost business doesn’t have to bring your business to a halt – divide the details, delegate them and keep everyone in the loop with regular communication.

Venue

This is more than likely going to be one of the major costs of your overall budget and there are many things to think about when picking a venue. Is a purpose built venue compulsory or could deliberation be given to a neutral space, such as a warehouse or outdoor marquee, which could be done up?  Or perhaps an unusual, outdoor venue would be better? Some of the key problems to think about include cost and service delivery; what are the hidden costs such as, stewarding, traffic marshals, first aid provision, furniture, electrical supply and most importantly the catering? There are frequent venue sourcing agencies that can help you find the perfect venue and negotiate the best rates.

Hire someone famous

It is important that you look in to getting someone who is recognisable to all to speak at your event in order to make people want to come to your event. If your event is about business, you may want to talk to Karen Brady agent, or sports events you might think about getting a sports personality to talk. Celebrities will make your event seem high-class and important and will definitely make more people want to come to your event.

Get Social

Social media has become top dog when it comes to event promotion. With over a billion accounts on Facebook and more and more people entering the social media space everyday it would be unwise to ignore it. Automated social media campaigns are great for planned content. You need to keep in contact with your followers, answering questions and staying on top of comments. You can even post videos of the event and guest speakers.

While using social media platforms, don’t miss out on Twitter. It is a tremendously powerful tool, which will let you add a widget. This will show everyone that people are talking about your event. You then can have a prior idea about the number of people that your event is likely to attract. Social media can be a fantastic tool when it comes to marketing. And it holds true for your event as well. When you are looking for more people to come to the event, you should use social media in the best possible manner to get maximum returns.

Develop a budget

This will provide you with a financial blueprint for the event. The budget should be specific, and include revenue opportunities (sponsorship, ticket sales, donations, etc.) as well as expenses such as printing, permits, insurance, speakers, food, supplies and security. Maintain good records, keeping track of all income and expenses. Also, expect the unexpected, extra expenses will come up — so plan ahead.

Big Brother Season 20 Brings On A Life Coach

Big Brother Season 20 Brings On A Life Coach

One of the original reality TV shows, Big Brother, is back for an all new Season 20. With it’s new cast in place, one of them is a life coach and this could be must see TV.

Life coaches are notorious for making people feel uncomfortable in the same way therapists do because they have the ability to deeply psychoanalyze individuals and see through their facade.

Some of the other contestants include a life guard, stay at home mom, a medical sales rep, a female football player, a former undercover police man, a fitness model, a Vegas entertainer, and a substitute teacher.

These reality shows are all about mixing personalities that cause friction where everyone gets on each others nerves to create havoc for our entertainment. The life coach selection is the one that seems like an interesting ingredient in the mix.

Will she try to fix everyone’s life?

Or will she just observe and commentate as everyone else implodes on each other?

Will she be the antagonist or the protagonist?

Only time will tell.

But the one thing that is certain is that she will make the show more interesting to watch since she will provide an analytical lens into the dynamics displayed by the others.

For those of you who may not be familiar with the show, Big Brother is a television reality game show based on an originally Dutch TV series of the same name created by producer John de Mol in 1997. The series follows a diverse group of contestants, known as HouseGuests, who are living together in a custom-built home under constant surveillance. The HouseGuests are completely isolated from the outside world and can have no communication with those not in the house. The contestants are competing for a $500,000 grand prize, with weekly competitions and evictions determining who will win the show.

This show came out before the other hit reality TV show Survivor and its premise was based upon Big Brother.

Kickstarters and Crowdfunding: The Musical Way

Kickstarters and Crowdfunding: The Musical Way

Music has been a central element in many people’s lives, bringing story, language and resonance to our experiences and cultural identities. Through music, we may connect in a meditative way and bring about inner peace and greater focus in ourselves. Over the past decade, there has been a shift in the way we interact with music. The Ukulele has grown in overwhelming demand and for the first time ever; the instrument has sold in greater volumes than the guitar. The tiny and affordable instrument offers a poetic tone, demonstrating that learning an instrument can be accessible to everyone.

The Internet has created a booming stage for music lovers who wish to learn how to play the ukulele. With YouTube videos, music websites, and apps at your fingertips, it is becoming easier than ever to learn new chords and to become a self-taught musician.

The universal platform of the ukulele is expanding even wider as new developments allow you to take the instrument wherever you go. Developed by Novako Music, the Ava Ukulele is making waves as the perfect travel companion for adventurers across the world. Its novel features include compact storage as well as earphone compatibility so you may enjoy playing music without disturbing others in your environment. The instrument also produces electric signals to initiate amplification through a loud speaker. With the Ava Ukulele, travelers can delve into the introspective journey of the instrument, and share with others along the way.

Considering the universal nature of the instrument, it makes sense that the Ava Ukulele has received its grand echo of success through Crowdfunding.

In recent years, Crowdfunding has become a popular means for connecting diverse individuals and garnering support for entrepreneurial ventures. Put simply, crowdfunding involves gathering funds through local, national and international means. The act allows entrepreneurs to extend their project, cause or idea into a wide network that wouldn’t otherwise be possible and seek support in an efficient space.

There are a variety of crowdfunding websites welcoming ventures from various backgrounds. While some seek to represent ventures in niche themes and utilities, others provide an open environment for accessibility.

Kickstarter is a resource that is typically used by small businesses and start-ups. The website is aesthetically focused, encouraging businesses to promote their products in the most visually attractive way possible. Through visual storytelling, Kickstarter gives businesses an extra push to launch their ventures in a compelling way. Since mid-June, Kickstarter has helped to fund more than 145,000 projects, thanks to its fourteen million ‘backers.’

Platforms like Kickstarter are being supported tremendously by the power of social media. Through social engagements, campaigns are reaching wider audiences with a viral potential and connecting more deeply to potential funders through associations with the individuals behind the campaign. Crowdfunding provides incentives, both physical and digital, compelling active involvement.

The nature of contribution on this platform provides for accessibility as well. With multiple tier options and an attitude of ‘everything helps’, potential funders no longer feel pressured to unfist a tremendous amount of cash upfront. Instead, campaigns become an effort of building together.

Just sixteen hours following the launch of its Kickstarter campaign, the Ava Ukulele attained its $30,000 goal. The early success of the product is a nod to the impact of global sharing and a success story for adventurers, entrepreneurs, and music lovers across the world.  Whether its sharing music, a project, or an idea, we can all play our part in supporting inspiration and our universal passions. Working together, we are all connected.

 

The Book that Predicts a Battle of Women vs. Men Is Blowing Our Minds

The Book that Predicts a Battle of Women vs. Men Is Blowing Our Minds

A Conversation with the Creators of XX v XY: The Final World War

XX v XY: The Final World War is a dystopian novel that feels like it is coming true. As tensions flare between women and men, women’s voices are being heard louder than ever before thanks to #MeToo, #TimesUp and #BeattheOdds.

We’re digging into the heads of the creative team who produced the book everyone is reading this summer. Bobby Goldstein is the idea guy. The executive producer and creator of the hit TV show Cheaters, he has an insider’s perspective of what triggers women and men.

Christina Cigala is the author. By day, she’s a TV writer and producer — by night, she’s a must-watch author who bled words into a book that is downright creepy in the way it depicts characters who match many of today’s players. For example, the book features a maniacal President X who, just like our current POTUS Donald Trump, runs a beauty pageant. The correlations between this made-up world and our own has people wondering if we truly are on the edge of an all-out battle between the sexes.

Q: Your book’s genre is popular right now, why is that?

A: Goldstein — The subject matter/genre of XX v XY speaks to a shifting paradigm at this moment.  Humanity is made up of groups and subgroups, all of which are rising up from history and tradition to take a stand against prior poor treatment of yesteryear. The ascent du jour happens to be women now who have been under-appreciated and under-rewarded for centuries by patriarchal societies. If one is not part of the spewing lava, then at least one likes to watch the spewing lava because it is a train wreck, which people like to watch.

Q: What was the hardest part of writing XX v XY: The Final World War?

A: Cigala — Sitting down and writing. I was on set most of the time I was writing this, and it was really hard to find the time.

Q: What was the most rewarding part of writing XX v XY: The Final World War?

A: Cigala — Gaining the confidence that comes from writing a book — no one can take that away from you.

Q: If XX v XY: The Final World War was turned into a film/TV show, who would you tap to play the lead(s)? Why?

A: Goldstein — Charlize Theron, Amy Adams, Halle Berry, Julianne Moore — these are my rolling stones; I love them all. Why? Because they give off so much power with their eyes. They all just make me want to say, “Yes ma’am” and “No ma’am”.  But I’d like to kick back and watch it with Jennifer Aniston because she was a big fan of Cheaters.  

Q: What makes XX v XY: The Final World War a must-read?

A: Cigala — I’m a really creative writer and it’s weird and fun and short.

Q: If you could give your book to one world leader, who would it be and why?

A: Goldstein — The crown prince of Saudi Arabia.  He’s just now allowing women to drive. Imagine if he got caught up on the set of 9 to 5.  Where would those women have sent him?  

Q: If you could give your book to one celebrity, who would it be and why?

A: Cigala — Amy Sedaris because I love her so much.

Rapid Fire Questions

Q: The beach or the mountains?

A: Goldstein — Beach for sure

Q: Cats or dogs?

A: Goldstein — OMG, get them all away from me. They smell and would eat your food without regard.  

Q: Ninja or pirates?

A: Goldstein — Pirates

Q: Alice in Wonderland or Lord of the Flies?

A: Goldstein — Lord of the Flies. It has come true.  

Q: Sponge Bob Square Pants or Bugs Bunny?

A: Goldstein — Bugs Bunny. I was called the rabbit at the courthouse because nobody could catch me.  

Q: Thor or Hulk?

A: Cigala — Alex Mack

Q: Miley or Selena?

A: Cigala — Miley does a great Dolly cover.

Q: Game of Thrones or The Sopranos?

A: Cigala — Mother of Dragons or bust.

Q: Hardcover or Kindle?

A: Cigala — I love an audio book!

Q: Formal attire or yoga pants and a hoodie?

A: Cigala — Girls in tuxes are the best thing.

XX v XY: The Final World War is shocking statement about our times. Find the book on Amazon and from bookstores and retailers everywhere.

 

Fans Worry For Khloé Kardashian’s Health After Skinny Selfie

Fans Worry For Khloé Kardashian’s Health After Skinny Selfie

Khloé Kardashian has fans going crazy after she recently posted a photo of her slim waist with a waist-trainer on. The 32-year-old has been open and public about her change in lifestyle and how she has decided to go from the “fat sister,” to someone who goes to the gym and works out religiously, and changed her diet. After her divorce and split from ex-husband, Lamar Odom in 2013, Khloé had turned over a new leaf and wanted to reinvent herself.

Recently, she has been looking better than ever, showing off her workout routines with sister Kourtney Kardashian on her Snapchat and Instagram profiles, but, after sharing a new photo of her slim waist, fans are worried the reality TV star has gone too far.

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Khloé posted this photo of her slim waistline sporting a festive waist-trainer that she uses to synch her waist to appear smaller. But, while many women use these devises, they are not always safe. Some fans reached negatively in comments thinking that Khloé has gone “too far” and looks “unhealthy.”