Do you remember when MTV release its series titled The Real World back in the day? Seven strangers, picked to live in a house, and have their lives taped.
It changed television and the entertainment industry forever.
Some of the most popular reality series exclusive to Satellite TV channels, just had the participants pack carry on luggage and show up at the destination for filming with no information or warning. This added to the element of surprise.
The producers realized that if they combined personalities that could clash and cause drama they had a hit series on their hand. The public couldn’t get enough. It was like watching a real life circus. The personalities the grouped together for reality tv was like mixing fire and gas — and the outcome was the same. A total explosion.
There are three main reasons why reality tv made such an impact on the entertainment industry.
It Drove Production Costs Down Significantly
Before reality tv the producers would have to sign big name actors to contracts that paid them a lot of money per episode. When you consider all of the cast members that contributed to a large number.
Well, with reality tv, the cast was essentially free. They were not compensated, and later down the line, those that were, it was a very small number. There wasn’t a lot of editing and production time needed either, as the footage was mostly raw. That is why is was so appealing — it was new and different.
Made Producers See That There is Endless Talent Available (Cheap)
As reality tv took off in popularity the producers noticed that they were creating super stars out of people who prior were unknowns. They were regular people with regular lives and jobs.
Then, they got on a reality tv show and their lives changed overnight. They were instantly famous for doing nothing.
“The ‘stars’ didn’t need to be paid. There was always a mile long line of people willing to let the wold watch them for free. They just wanted the exposure,” says Chris Dziak of Pure Nootropics. And that line continues to be long to this day.
Now there are reality programming on almost all of the major networks. Why? Because it’s popular and it’s so cheap to produce.
Showcased The Power of Personality
“People became addicted to reality tv because they put the craziest personalities together under the same roof,” says Darryl Howard the o-shot specialist. “It’s the reason it took off like it did.”
Talent was thrown out the window, because they were reality stars. They were not expected to have any acting or performance talent.
The only thing they were expected to do was be themselves and if the producers picked correctly that alone would be the recipe for a hit tv show.
Now these reality stars are getting huge endorsement deals, from local spots, such as recording a PlayUp review, to national deals from clothing and lifestyle brands.
This recipe has been duplicated over and over, and applied to different concepts and by different networks. And it continues to work very well. There is no sign of reality tv slowing down. The studios love it cost-wise and the viewers love it entertainment-wise.