Luxury Consignment is the Next Christmas Trend with The RealReal

Luxury Consignment is the Next Christmas Trend with The RealReal


Are you putting off your holiday shopping until the last minute? If so, you’re not alone.

Nearly 53 % of people end up putting off shopping for gifts until the last minute. Not enough time and not enough money are two of the biggest reasons cited for gift procrastination, and a lot of this has to do with the mindset of holiday purchases.

Buying used items was once taboo, but lately has come into vogue. “It’s the thought that counts” has caught on in many different areas of life, including in the items we purchase. This year, you don’t have to put off your shopping due to money constraints. High-end consignment and resale companies like The RealReal are making it easier than ever to purchase unique items in ways that are convenient for the customer. Here are six reasons to consider secondhand shopping for your presents this holiday.

Reason 1: It saves you money.

Think about all the times you’ve spent money on things your loved ones don’t need — like candles, physical copies of movies, or gag gifts. 45% of consumers have admitted to overspending during the holiday season, which has put a lot of pressure on the national debt average. The pressure to buy things new has hindered people’s gift-giving in the past, but it doesn’t need to anymore. Now that you don’t have to worry about putting yourself into debt buying your loved ones presents, you can focus on buying your loved ones the things they want or need.

Make a budget and stick to it, then do your shopping. You’ll find that the more you shop secondhand, the more you can find and the happier you can make people.

Reason 2: It’s better for the environment.

One of the motivations behind luxury resale companies like The RealReal is to slow down fast fashion’s impact on the environment. In the United States alone, as much as 21 billion pounds of fabric makes up landfills. Unfortunately, fast fashion isn’t slowing down even as landfills are piling up. If consumers were to continue using clothes at the rate they have been and letting them end up in landfills, we would have to further exploit natural areas for landfill space.

Additionally, fast fashion is one of the top contributors to carbon emissions in the world. Luxury clothing and accessory consignment, instead, aims to make the sale of apparel cyclical — meaning nothing is wasted.

For the RealReal, the process looks like this: consumers send their item to The RealReal for evaluation, the piece is then authenticated, marketed, and sold to someone secondhand. The whole process is multifaceted in its benefits. It prohibits landfills from becoming overrun with usable fabric, it slows the demand for raw resources related to clothing and accessory production, and it slows carbon emissions globally. The person who once owned the item, as well as the platform the used garment is marketed on, all make a profit. Finally, the new customer receives a quality item at far less of a cost than it usually would cost.

Reason 3: It helps you focus on what your loved ones want.

Let’s face it — we’ve all been in the situation before where we’ve been so focused on getting something for our loved ones that we have lost sight of what they wanted. In other words, we’ve impulse-bought items in the past. 80% of Millennial-aged shoppers admitted to impulse buying this year, and the pressure to impulse buy during the holidays is even higher. Instead, focus on making lists (or gathering lists) of things your loved ones want. Then, incorporate secondhand shops like The RealReal into your shopping routine to get the most out of your shopping.

Reason 4: Luxury consignment lets you get higher-quality items for your loved ones.

Another symptom of impulse purchases is that you might end up getting something for lower-quality to save a little money. Knockoff and department store brands might have cheaper deals on new items, but that does not mean those products will last. Purchasing luxury items at lower costs, even pieces that are used, means you are gifting your loved ones quality gifts while still being able to save a little bit of money.

Reason 5: It is convenient.

If you live in a city, chances are you live near a consignment or thrift store. After all, there are over 25,000 secondhand stores in the United States alone. If you don’t live in or near a city, however, online consignment brands like The RealReal make it easy for consumers to purchase and receive their items quickly. You can even do your shopping while you’re on a break at work — so you have a little more time to yourself during the holidays.

Reason 6: The items you purchase will almost always be unique or hard-to-find.

One of the biggest fears that we face when it comes to buying presents for our loved ones is the fear that we’ll purchase them something they already have. Most people have received something that they already own as a present, and even more, have received duplicates of the same item. Purchasing an item from a secondhand retailer, like The RealReal, means that you will likely not be giving the same present to a loved one that someone else is. High-end fashion items usually are released on a limited basis, meaning they are harder to find in the first place. If you find a vintage item, these are not only valuable but useful and unique. Likely, if you’re buying an object used, the gift recipient will not only like it but will be receiving an item unlike anything else on their list.

Buying used is not only trendy and fashionable — it makes sense. Now more than ever, there are quality secondhand stores available worldwide that are more than willing and able to bring their customers authentic luxury goods, as well as other secondhand deals that are sure to be a hit this holiday.

Up Next on the Dishh:

Jimmy John Liautaud: The Founder, Owner, and Chairman of Jimmy John

Helping others to help themselves is Jimmy John Liautaud’s driving force. The selfless American businessman founded his first sandwich business back in 1983 when he was just 19 years. Hard work and discipline has seen him reach where he is today— owning more than 2,800 stores across 43 States. Today, he is the owner and chairman of the business. Liautaud acknowledges that the restaurant business is not easy to run, and not everyone can do it. It needs a lot of dedication and sacrifices, working over 18 hours every day without offs and holidays, and spending very little time with family. But at least he found out he was good at it.

Liautaud understands that people learn from what you do, as a leader and not what you say, and that is what he does-leads by example. When Jimmy was opening his business, he never prepared any business plan, but through many sacrifices and hard work, the business grew beyond his expectations. Jimmy John Liautaud believes in hard work, and his advice to outshine the competition is to report early and stay late by one hour instead of resting, and work on Saturdays, and you will have guaranteed success. Besides building immense wealth, Liautaud takes pride in his family achievements. He is a proud husband to Leslie, and together, they have raised three children.

As the founder and chairman of Jimmy Johns, he has created success stories, and the business has received several recognition awards. In 2015, Jimmy John’s was named among the top 10 Promising Franchises for Ambitious Entrepreneur by Enterpreneur.com. In 2018, Jimmy was listed number one on the Entrepreneur’s Franchise 500 competitors. Forbes has also ranked Jimmy at number one Franchise. According to NRM top 100, to date, Liautaud is among the vast growing chains in the country. Apart from creating wealth, Jimmy spends time helping others both at the community and national levels.

Together with his wife, they founded Liautaud Family Foundation, intending to help the less fortunate. The foundation has contributed to many support programs, including health, education, wellness, arts, and military. He has also contributed to various institutions such as Crisis Nursery, Frances Nelson SmileHealth dental clinic, Mayo Clinic, Champaign County Youth Center, and Camp Southern Ground. Jimmy comes from a humble military background where his father, together with his two brothers working in the service, Jimmy recognizes the hardships that the Army undergoes to provide service for the nation. In 2041, he contributed $1 million towards the Folds of Honor Foundation, an organization that offers scholarship programs to families of disabled and fallen soldiers.

Regardless of having tough experience while schooling at Elgin Academy, Jimmy John Liautaud still gives education a top priority. In his contribution to supporting education, he gave out $1 million to help construct a new structure that will hold a library, twelve classrooms, and a theater. Jimmy wanted the building named after his name, but the school management, for inspiration’s sake, decided to name the school after his story, Liautaud Lyon Upper School. Together with his wife, they are parents an independent in Wolfeboro, the state of New Hampshire. The couple donated $2 million, which was the largest, to new residents in Brewster.

Jimmy’s family is committed to inspire, motivate, and improve other people’s lives. In 2011, they contributed to the Champaign community a sum of $1 million towards the construction of a modern YMCA. Jimmy is a talented speaker with a strong personality who captivates his listeners wherever he speaks. With honesty, he motivates his audiences with life experiences. He is never tired of helping the needy and encouraging people to move to greater heights.

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