5 Key Reasons Why Direct Mail Advertising is Still Relevant

5 Key Reasons Why Direct Mail Advertising is Still Relevant

It’s no secret that technology has drastically changed how we communicate and market our businesses over the past few decades. With the advent of the internet, social media, and email, many people have written off direct mail advertising as a thing of the past. However, recent studies have shown that direct mail is still one of the most effective forms of advertising. Here are five key reasons why you should consider using direct mail in your marketing strategy.

1. It’s More Personalized

Direct mail can target a specific audience with a personalized message. You can include the recipient’s name, address, and other personal information on the envelope or postcard to make it feel more like a personal letter than an advertisement. This personal touch can go a long way in getting your message noticed and remembered.

With advances in printing technology, you can now print full-color images and graphics that stand out. This lets you get creative with your design and make your direct mail piece more eye-catching. They can also include QR codes that recipients can scan with their smartphones to be taken to your website or landing page.

2. Provides Tangible Message

Tangible messages are more likely to be noticed, remembered, and even passed on to others. Unlike an email or social media post that can quickly be deleted or forgotten, a direct mail piece is something the recipient can hold onto and refer back to later. Including a call-to-action (CTA) on your direct mail piece is also essential for driving results. Your CTA should be clear and concise and tell the reader what you want them to do next.

Studies have shown that people are more likely to respond positively to promotions and coupons in physical form. So if you’re looking to drive sales or get new customers through direct mail, including coupons or discounts is a great way to do it.

3. Attracts High Customer Trust

In this day and age, people are bombarded with ads from all different angles. No wonder many people have developed “ad blindness” and tune out most of the advertising they’re exposed to. However, direct mail is still more trustworthy than other forms of advertising, like email or social media.

This is likely because direct mail feels more personal and less like an advertisement. You can include the recipient’s name and address on the envelope or postcard to make it feel even more personal. You can also use images and graphics to tell a story that resonates with the reader and builds trust.

4. Great for Targeted Advertising

The possibilities are endless when it comes to targeted advertising with direct mail. The more targeted your advertising is, the more likely you will see results. You can target people based on location, age, gender, interests, and more. This ensures that your message is seen by people most likely interested in what you’re selling. For example, if you’re a local business targeting customers in your area, you can use direct mail to send coupons or special offers to people living near your store.

5. Cost-Effective

Direct mail is one of the most cost-effective forms of advertising. You can reach a large number of people for a relatively low cost. And with advances in printing and mailing technology, direct mail prices have decreased in recent years. You can further reduce your costs by targeting only the people most likely to be interested in your product or service. This ensures you’re not wasting money on ads that no one will see or care about.

Why Storytelling and Advertising Go Hand in Hand

Why Storytelling and Advertising Go Hand in Hand

There are many reasons that storytelling and advertising go hand in hand. Shalom Lamm understands that marketing is storytelling in one form or another. First, storyboarding provides an opportunity for marketers to inform their customers about their brand’s history, develop new products, and increase brand awareness.

Second, storyboarding provides an opportunity for companies to inform consumers about the benefits of their products and services. Third, storyboarding is an essential strategic tool for selling products. It allows a storyteller to sell their product using personal stories that a storyteller has previously created. Lastly, storyboarding helps a storyteller organize the creative process. This enables a storyteller to organize their creative ideas into a short story that a storyteller can use as an advertising campaign.

When creating a storyboard, a storyteller is planning the structure of their story from the very beginning. In order to tell a remarkable story, a storyteller needs to tell it through the eyes of a character that is completely real to their audience. A storyboard allows a storyteller to create characters and reactions and allows a storyteller to place the camera right in 

Storyboarding allows a storyteller to construct a scene that engages their audience. It helps a storyteller to pull the audience into the story. It enables their audience to feel like they are part of the action, rather than just watching something on the screen. When a storyteller builds the story out of a sequence of still pictures or video clips, their audience will be more engaged and watch the presentation time after time to appreciate their vision thoroughly.

Storyboarding allows a storyteller to develop an advertising campaign by building out their storyboard and incorporating their chosen images and music. Why not draw up a rough draft of what a storyteller wants to show on the screen before the finished film is created? Then, their storyboard can be used to plan out the full effect of their advertising, rather than just the initial campaign. A storyboard will also help a storyteller create the mood and tone for their commercial.

If a storyteller is trying to create a visual effect that is engaging, memorable, and visually appealing to their audience, a storyboard may be what a storyteller needs. When planning the effects of their campaign, a storyteller will better understand how to present them to the audience. As a storyteller draws each frame of their storyboard, a storyteller will see precisely how a storyteller will place their images and music to make sure that a storyteller reaches the desired effect. A storyteller will also see the layouts a storyteller has planned to know precisely how to place everything and make sure that it all works together.

The process of storyboarding can be an excellent tool for getting their message across to their audience. In addition to using a storyboard to design the entire advertisement, a storyteller will also be able to use it to guide filming their video to include the best images and scenes in their movie. A storyboard will allow a storyteller to tell their story visually rather than just verbally. By telling their story visually through a storyboard, a storyteller allows their audience to fill in the blanks. This makes their message more effective and helps to ensure that their message is delivered effectively.

It has been proven that storyboarding can help to make their advertising more effective. Using storyboarding techniques, a storyteller will tell an engaging story that their audience will take with them and become a part of. In addition, when a storyteller has a storyboard to work from, a storyteller will find visual aids to make their message more noticeable to their target audience. Shalom Lamm has used storytelling many times in his career.