People from all walks of life get tremendous pleasure from collecting things; it might be antique furniture, sports memorabilia, luxury watches or even promotional sets that are given out when you buy certain products. There’s nothing wrong with such a passion and if you are one of the many who love what you collect, why not start a niche business and enjoy a good living from doing what you love?
Of course, all collectables involve high levels of knowledge and the more you know about your chosen field, the better. The Internet hosts a wealth of information and a few hours of Googling will certainly teach you some things that you did not know. You should also be very confident that you have something to offer other collectors, otherwise people will not have any incentive when dealing with you. Take a leading Australian ceremonial sword dealer as an example, https://www.swordworld.com.au/, where you can read all about various eras and the swords that were used at that time. As a dealer, you should offer all site visitors useful information about every aspect of your field, with a blog page specifically for this purpose.
Any collectable has a network of passionate players and if you are looking to sell sought-after items, you will need to have contacts in the auction world and other events where such items are offered up for sale. If you’ve been an avid collector for quite a few years, you will no doubt already have a long list of useful contacts and this can form the basis of your connections.
What Are You Offering?
If you are planning to launch a collectables business, you need to define what you are offering; that isn’t as obvious as you might think, indeed, you could set up a website that doesn’t buy or sell, rather it offers free information and you would make money by advertising on your site. While some collectors/dealers are very secretive about their field, the ones that do well are the dealers who are happy to offer free advice to all. Once you have defined your goals, you can set about researching how to register a collectables business and put together a comprehensive business plan. Here’s an interesting blog on how storytelling goes hand in hand with advertising.
Of course, in this digital age, your website will be your window to the world and it should therefore be of a professional standard and designed in a way that is easy to navigate. Using a single provider, you can obtain the following services:
- Domain name registration
- Website design & construction
- Web hosting
- Site administration
- Digital marketing
Simply search online for a leading digital marketing agency and they will tailor their services to suit you and your business. From the marketer’s perspective, it is much easier to promote a niche company than a mainstream business. So, you should expect to see your site on page 1 of Google search results if you enlist the services of such an agency and that will be very good for business.
Click here for Australian government information on setting up a business, which every entrepreneur should read.