History Behind Makeup

History Behind Makeup

Make up has been in use since ancient times to enhance beauty. There was high creativity among the women when it came to makeup. Most of the women used berries to darken their lips. In ancient Egypt makeup was widely used. The women from Egypt were among the first in the world to use makeup. As early as the 1st Dynasty, tombs in Egypt revealed unguent jars. These jars were scented and unguent was used to hydrate the skin. Dark green colors were also used to decorate the eyes. The Romans also used cosmetics widely in ancient times.

According to Helen Lee Schifter, understanding the history behind makeup can help us understand the ever-changing trends in cosmetics. Schifter enjoys wearing her makeup and understands the ever-changing trends in the industry. She knows the importance of makeup and how it can help build confidence and enhance beauty. Rarely will you find her without makeup whenever she is out of the house? So, when did makeup start and how has it evolved over the years?

Natural Homemade Cosmetics in the Ancient World

Women in the ancient world understand all about beauty. While they might not have considered the safe beauty practices, they still used a variety of homemade makeup. Some of the homemade makeup used included lead, mercury, arsenic, and leeches. These products were used to achieve pale beauty which was appropriate during those times.

Victorian Era Makeup

This is the era when most European ladies began to wear makeup. During this era, ladies used dust found on rice powder to hide face redness, blotches, and freckles. The cosmetic powder was also common during this era. The powder consisted of pearl and zinc oxide mixed in specific amounts to create the cosmetic powder. They also used clear pomade which acted as lip balm. It appeared much like beeswax and applied every morning to add some shine and protect the lips.

Another popular makeup in this era was eye paint which is now commonly known as eyeshadow. However, some of the most respected women during this era used very subtle amounts of makeup.

The Eyeshadow History

The earliest examples of eye shadow were found in Egypt. Here they used a substance called kohl which created color marking along the eyes. This substance was made by grinding stibnite. Kohl was applied to make Egyptians appear more like their gods. This trend quickly spread to ancient Rome and Greece. In Europe, women wore eyeshades for beauty reasons as opposed to religion. The use of eyeshade soon spread to other parts of the world where it was used by high-class women in the society.

Eye Shadow in the Modern Era

Eye shadow has gone through numerous transformations in the modern era to meet the ever-increasing demands. The smoky eye shadow was quite popular in the 20s. In the 30s, there were several eye shadow colors from soft pinks to greens. In the 70s, women started to mix a variety of eye shadow colors. Nowadays, there are several eye shadow colors and finishes on the market.

Final Verdict

In conclusion, makeup has evolved over the years. Today, there is makeup at least for every application. It is a multi-billion industry with government regulation. Helen Lee Schifter also wants to point out that the products on the market are also safer as compared to ancient times.

The Best Of The Best When It Comes To Sustainable Cruelty-Free MakeUp Brands For 2020 and Beyond

The Best Of The Best When It Comes To Sustainable Cruelty-Free MakeUp Brands For 2020 and Beyond

More and more makeup users are looking to go vegan concerning the products one buys. To that end, one will find a shortlist of some of the best cruelty free brands of makeup on can make and switch and invest in this year and beyond. One can place confidence in the fact that all of the products have been carefully vetted for sustainable cost and overall value. Helen Schifter supports sustainable makeup.

1)Vegan E.L.F.

This is one product that many have already used and did not know. One can find this product that one’s local drugstore. This brand is beloved in the beauty industry and by various bloggers who endorse products.

This brand is also very affordable. One can pick up most of the products for just under $10. This is a product that one can use “guilt-free” as one likes to call it. This brand also takes out the EU regulations preferring the Ulta Clean Designation.

One can still use this as any other beauty product. The manufacturer has just made the product more vegan-friendly (removing the toxins one finds in one’s regular beauty brands line.

2)Vapour Beauty

This is another brand that comes cruelty-free and vegan-friendly. The cosmetics are not only clean, but the product is inspired by New Mexico. One can still find the favorable color palettes one has always enjoyed. This brand not only respects the animals, but the brand also respects the environment. That is a step many of the vegan-friendly beauty brands are starting to do now. Vapour Beauty is all about living in harmony. One can pick up this brand at one’s local beauty store.

3)Aether Beauty

The founder of the company is Tiila Abbot (the ex-developer for Sephora Beauty). Tiila makes sure that no animal products are used in the making of this brand. She has opted for a more synthetic, plant-based formula with sustainable ingredients. The brand also is 100% recyclable and comes from organic fair-trade suppliers compared to many of the brands on the market today.

4)Ilia

This is a brand that combines both skincare and beauty into one. Ilia is one of the first well-known and popular brands to do this. The brand does hold the certification under Leaping Bunny concerning cruelty-free brands. One thing to point out is, this brand is not 100% vegan, but the ingredients are. One can feel confident that the company is still putting its money where its mouth is.

5)Cover FX

This is the last item one should know about. This brand works without animal testing and animal products. The brand only works with select promotional brands that one has carefully vetted before the process. One should also note that Cover FX will soon be part of Ulta’s Conscious Beauty Initiative. Helen Schifter encourages people to try these brands.