Miki Agrawal, an entrepreneur who has made a name for herself in various industries, is known for her work in creating companies that disrupt the norm and push boundaries. Her work in taboo industries is particularly noteworthy as she has brought innovative ideas and products to the market. One such example is TUSHY, a bidet company that is changing the way people think about bathroom hygiene. The idea for TUSHY came to entrepreneur Miki Agrawal after a visit to her family in India where she discovered that bidets were commonly used instead of toilet paper. She aimed to create a bidet that was affordable, easy to install, and stylish to encourage people to switch from toilet paper to bidets.
All About the TUSHY
TUSHY has disrupted the industry by making bidets accessible and stylish. In the past, bidets were seen as a luxury item that only the wealthy could afford, but TUSHY has created a bidet that is affordable and easy to install. The bidet can be installed in a few minutes without professional help, making it accessible to more people. The bidet also comes in different colors and designs to match people’s bathroom decor. This has made bidets more mainstream and changed people’s perception of them.
Sustainability is another area that TUSHY has focused on by creating a bidet that uses less water than traditional bidets and eliminates the need for toilet paper. This has helped to reduce waste and make bathroom hygiene more sustainable.
With TUSHY, Miki Agrawal has challenged the status quo and pushed boundaries by creating a company that fills a need and changes people’s perception of taboo industries.
Miki Agrawal On TUSHY’s Disruption
Miki Agrawal’s company TUSHY has disrupted the industry in a number of ways, and here are some examples:
- Affordable Bidet Attachments: TUSHY offers a line of affordable bidet attachments that can be easily installed on any toilet in just 10 minutes. Unlike traditional bidets that can cost thousands of dollars, TUSHY’s bidet attachments cost only a few hundred dollars, making them accessible to a wider audience. This has helped to break down the taboo surrounding bidets and encourage more people to try them out.
- Sustainability: TUSHY is committed to sustainability and reducing waste. The company’s bidet attachments use far less water than traditional bidets, and they also eliminate the need for toilet paper, which is a major contributor to deforestation. TUSHY also uses eco-friendly packaging and shipping materials, and the company has pledged to become carbon neutral by 2022.
- Disrupting the Toilet Paper Industry: TUSHY’s bidet attachments have the potential to disrupt the toilet paper industry by reducing demand for toilet paper. In addition to the environmental benefits, this could also save consumers money over the long term. TUSHY has even launched a “Stop Wiping. Start Washing.” campaign to encourage people to make the switch to bidets.
- Social Entrepreneurship: TUSHY has a strong commitment to social entrepreneurship and has partnered with a number of non-profit organizations to provide clean water and sanitation to communities in need. The company has pledged to donate a portion of its profits to these causes, and it has also launched a program to provide free bidet attachments to schools and non-profits.
Overall, Miki Agrawal and TUSHY have disrupted the bathroom industry by bringing bidets into the mainstream, promoting sustainability, and challenging the status quo when it comes to toilet paper. The company’s commitment to social entrepreneurship is also admirable and sets an example for other businesses to follow.
In addition to her industry disruption, Miki Agrawal is a sought-after public speaker. For more stories stories from the disrupt-her, check out the Miki Agrawal Medium site.