Everywhere a person turns they are exposed to some form of advertising. There are advertisements on the television, on the internet, and in the newspaper and magazines. It seems that a company is always trying to sell the consumer something. Andrew Napolitano wants a person to be aware of the measures that companies are taking to sell their products. Napolitano needs the consumer to be aware of the subliminal messages in the ads so they can avoid getting drawn in.
Subliminal advertising is where hidden messages are put into the ad. A person may not seem them but they are there and they are meant to get deep into the mind. An image may be flashed as part of the ad for .003 seconds. This is too quick for the mind to detect. While the Federal Communications Commissions had stated that subliminal advertising goes against public interest it is still done by many companies.
When using subliminal advertising the logo or the symbol of the company was being inserted into the ad. This will happen quickly and it may not register in the mind right away. Later on, a person may be thinking that they want the product and not even remember seeing the ad for it. If a person were to slow down the ad they would see it. Once this happens they will see it again in the future.
Other ads appeal to emotions and interests. Some ads use a certain kind of appeal to sell the product. They may have good looking people and as part of the ad. Most people cannot help to remember it.. There have been some food companies that have been known to use this form of advertising.
Subliminal advertising may sneak words into their logo or their products. Fox News analyst Andrew Napolitano, wants the public to be more aware of this. These words are usually positive and are designed to help associate a positive mental image with the brand. For example, Wendy’s had the word mom on the ruffled collar of Wendy. This was done because people love their mothers’ and mom’s cooking. This was designed to create a positive image with the brand.
When it comes to advertising every part of the design of the ad is meant to tell the consumer something. For example, Amazon has an arrow going from the A to the Z. this was meant to tell the consumer they sell everything from A to Z. Most people may not notice this but the logo does stay in the mind.
Consumers need to be aware of subliminal messages in the ads. Some they will see others they will not see. As a consumer, they need to learn how to ignore the ads and conduct their own research. If they like a product they should find out more information on it, not through advertising. An internet search can be performed. This will help keep the consumer safe and keep them from being taken in by the ads.