How do take your event marketing to the next level by generating the necessary hype? Let’s start with the details as the first step in how to make an event successful.
Delegate the Details
This one should go right alongside your written event plan. When deciding the details of your small business event, also choose who will be accountable for each. It’s easy, as small business managers, to give yourself a lot of responsibility. But you’re going to be busy looking after your business, so don’t burden yourself with way too many event details.
Delegating is often as not as easy or as simple as hiring someone to help – an event planner, a caterer, someone who has knowledge and experience about these events. If that’s not in the budget, you can still assign details from your plan to employees or volunteers. Holding an event to boost business doesn’t have to bring your business to a halt – divide the details, delegate them and keep everyone in the loop with regular communication.
This is more than likely going to be one of the major costs of your overall budget and there are many things to think about when picking a venue. Is a purpose built venue compulsory or could deliberation be given to a neutral space, such as a warehouse or outdoor marquee, which could be done up? Or perhaps an unusual, outdoor venue would be better? Some of the key problems to think about include cost and service delivery; what are the hidden costs such as, stewarding, traffic marshals, first aid provision, furniture, electrical supply and most importantly the catering? There are frequent venue sourcing agencies that can help you find the perfect venue and negotiate the best rates.
Hire someone famous
It is important that you look in to getting someone who is recognisable to all to speak at your event in order to make people want to come to your event. If your event is about business, you may want to talk to Karen Brady agent, or sports events you might think about getting a sports personality to talk. Celebrities will make your event seem high-class and important and will definitely make more people want to come to your event.
Social media has become top dog when it comes to event promotion. With over a billion accounts on Facebook and more and more people entering the social media space everyday it would be unwise to ignore it. Automated social media campaigns are great for planned content. You need to keep in contact with your followers, answering questions and staying on top of comments. You can even post videos of the event and guest speakers.
While using social media platforms, don’t miss out on Twitter. It is a tremendously powerful tool, which will let you add a widget. This will show everyone that people are talking about your event. You then can have a prior idea about the number of people that your event is likely to attract. Social media can be a fantastic tool when it comes to marketing. And it holds true for your event as well. When you are looking for more people to come to the event, you should use social media in the best possible manner to get maximum returns.
Develop a budget
This will provide you with a financial blueprint for the event. The budget should be specific, and include revenue opportunities (sponsorship, ticket sales, donations, etc.) as well as expenses such as printing, permits, insurance, speakers, food, supplies and security. Maintain good records, keeping track of all income and expenses. Also, expect the unexpected, extra expenses will come up — so plan ahead.