How Artificial Intelligence Will Make Your Travel Experience Smarter

How Artificial Intelligence Will Make Your Travel Experience Smarter

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Traveling is one of the most rewarding experiences we may embark on, and once returning home, many feel they are no longer the same. Through travel, we begin to see, taste, hear, and love the world in different ways. We discover artifacts of history and come to experience new landscapes that truly take our breath away. We learn that despite our obvious differences, we share similar values and are interconnected no matter how far away we may be from one another.

While our values are universal, the language barrier continues to limit the relationships we may form with one another. This is something Ryan Zhang, Founder of Langogo AI, has set out to change. Embarking on a trip to Japan with his wife, the pair soon came to realize that while they were able to travel among geographies, they were unfortunately unable to travel among cultures.

Becoming A Part Of the Conversation

Fortunately, Langogo’s translation device http://bit.ly/2P6kq8E will let you do just that. Fuelled by artificial intelligence, the handheld device makes traveling smarter, opening a universal conversation with the power of technology. Combining Neural Machine Translation, Cloud-Sim Technology and AI assistance, the device is capable of connecting users to sixty different languages in less than one second. It includes two built-in microphones and noise canceling technology to produce the most accurate translations and to empower new two-way conversations. Connect with locals in English, Spanish, Catalan, Chinese, Danish, German, Finnish, French, Hindi, Italian, Japanese, Korean, Norwegian, Dutch, Polish, Portuguese, Russian, Swedish, among many other languages. Become smarter on the go and enjoy your travel experience with peace of mind and confidence.

Translating Better Experiences

Langogo’s AI assistant, Euri is your new “go-to” travel companion. Now, you may discover exchange rates, directions and trip advice on the go. With all of the information you may ever need at your fingertips, you are now able to become fully immersed in the culture and enjoy a worry-free travel experience.

Connecting Anywhere With Anyone

In the past, we as travelers were merely passive observers. Now, we may connect, and create relationships with practically anyone. With its own built-in global Internet, Langogo makes these transformative connections possible anytime anywhere, allowing users to roam in 72 countries without a local sim card. “We are Voice AI experts and travel enthusiasts. Langogo not only helps you connect with people around the world in different languages, but it also helps you stay connected to the Internet wherever you are,” says Zhang.

Langogo is the world’s very first pocket translator with global-wifi and it is about to change the travel experience for the better. “I expect that you’ll see people talking with each other with Langogo when you travel cross-border in the next two years,” he says. Taking a taxi, ordering food, or shopping at the local market, we are now speaking the same language and capable of understanding one another more deeply than ever before.

Join The Global Conversation

No longer lost in translation, we may begin to find ourselves and the ways we are all the same. We may make our travels smarter and our connections deeper, understanding the fundamental values spoken across the globe. With the power of technology, we are ready to join in on the conversation and remove the language barrier for good.

 

Escape the winter cold in these trending vacation hot spots

Escape the winter cold in these trending vacation hot spots

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There’s no need to put up with the winter blahs this year. Travel agencies, resorts, and airlines have all teamed up to offer the best tropical getaway deals in years. It doesn’t take much searching to find the right fun in the sun venue for singles, couples, and families. And if you book your flights now for vacations in January and February you can save significant money. Put these hotspots on your list:

Pattaya, Thailand

There are over 20 miles of pristine beaches surrounding this lively town on the Gulf of Thailand. For adults, the nightlife is nearly as vibrant and diverse as in Bangkok itself. For couples and families, the beaches offer endless swimming, sunbathing, and shell collecting opportunities.

Punta Cana, Dominican Republic

Kid friendly Punta Cana caters to the SpongeBob Squarepants and Mutant Teenage Ninja Turtles crowd, with popular cartoon characters available for interactions and photos on the beach, at the pool, and even around the conch bar — where they serve up the best conch stew this side of paradise.

Orlando, Florida

If you book far enough in advance you can get discounts on everything; hotel rooms, Disney World passes, and Inland Waterway tours, to name just a few. If you come down in February you can spend a day in a real citrus orchard picking oranges, lemons, and even kumquats to take home or to trade for gift cards to local restaurants and boutiques.

Finding Out Why Afroromance is one of the best interracial dating sites

Finding Out Why Afroromance is one of the best interracial dating sites

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Dating people of a different race used to carry a stigma, but that stigma has long since faded away. This stigma causes people to shy away from dating people of another race, with black people being afflicted as much as anyone else. Fortunately, the stigmas of old are finally becoming well known for how ridiculous they have always been.

While you may not have realized this until now, Afroromance is one of the best interracial dating sites you can visit. Check it out today, and learn what you have been missing.  

Dating Other Races and Having Unique Experiences

A great dating experience does not need to conform to a certain culture’s usual expectations. Much like the traditional “dinner and a movie” can seem lame to a more experienced and cultured person, doing the same kinds of dates with the same race over and over again can get boring and cliché. Fortunately, dating someone from a different race allows you to experience entirely new types of dates, where you do different things.

In addition to having new experiences, you can get new thoughts on similar experiences. When a person from a different cultural tradition and you see the same sight, you can talk about how differently you interpret it from your different backgrounds. These backgrounds and their differences can make for some very interesting conversations, if you allow them to.

Breaking Down the Ridiculous Stigmas

There are ancient and absurd stigmas that have circulated among some cultures about the black community for many years, and these are completely wrong in nearly all occasions. The notion of people being “ghetto” only applies to a particular subset, most of whom would not be online dating in the first place. As well, when you really meet people from the black community, you learn how absurd the stigmas were in the first place.

Many young women and men are career professionals who want to build great relationships, have families and live in wonderful neighborhoods. These are the kind of people you should be dating, if you are serious about getting with someone permanently. And if you happen to just want to keep it casual and short term, this is also an option in many cases.

People are People

One of the weirdest and worst parts of the modern world is the idea that when a person comes from a different cultural tradition, they have to think of the world in a vastly different way. This could not be further from the truth in almost every case. People are basically the same around the world, and no matter what their skin color may be.

When you begin dating people of a different race, all of the stereotypes begin making less and less sense. By the time you have dated half a dozen people from a different race, the stereotypes seem entirely unfounded in nearly every case. Without racial stereotypes to hold you back, you can begin to see the fact that everyone can have a great time and potentially build something real with anyone else.

 

An Introduction to Corporate Resolutions Executive Background Checks As Requested by Employers

An Introduction to Corporate Resolutions Executive Background Checks As Requested by Employers

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More employers have realized that they can prevent hiring employees who commit theft and security breaches. They particularly have become more active in the executive background check process.

What an Executive Background is Versus a Standard Employee Check

Many aspects of researching an executive resemble that of checking out any job applicant. For instance, companies seeking to hire a CEO or vice-president will usually ask for either personal or business references like they would for any employee. The same is true of requesting permission to view credit history and criminal records. However, executive background checks may involve taking time to investigate more than what a hiring manager might hear during an interview or find printed on a resume.

Concerning executive screenings, it perhaps will require supplemental verification, which may include finding out if employment candidates have provided authentic reference contact information. Additional investigation might involve requests beyond the usual two identification forms required by an employer when confirming a name, address, phone number, citizenship and qualifications.

Searches for information in databases not accessible to the public might also take place. Some of this may require an employee applicant’s permission, but certain aspects of verification might not. Either way, the goal of conducting an executive screening usually is to uncover truth that might not appear in everyday search engine results. Data about potential business owners, corporate executives and investment partners might include information about prior employer disciplinary actions, arrest records and embezzlement convictions, or reference character assessments.

Why Executive Background Checks are Usually Necessary

Not everyone tells the truth about where they worked in the past. They also might have exaggerated their skills, abilities, or education and experience to gain a position. These same people might have told employers what they want to hear in the past only to have gained access to proprietary information, client accounts and company holdings. Some of these people who lied to potential employers previously might have already used company resources to make an illegal profit or perhaps have made money after stealing clients from the owner of the company where they last worked.

If a thorough executive background check is conducted, it can stop illegal or unethical activity before it is allowed to transpire. This can save large corporations in upwards of maybe millions or even billions of dollars and will protect assets from lawsuits. Performing executive screenings can also save a company’s reputation and prevent profit loss that could occur when the public becomes aware of criminal activity taking place at a business. Even small, growing companies who might hire an upper management team for the first time could save money as well as prevent reputation damage if they screen all candidates applying for skilled positions.

How Corporate Resolutions Typically Conducts Executive Background Checks

Corporate Resolutions performs both local and global searches on executives. This may include observation of social media interactions in addition to investigating dealings with former project teams, bosses, companies or colleagues. It also might involve evaluation of positive or negative activity within non-profit associations and could include scrutinization of public relations events.

Some executives might even be members of political or governmental teams and have a role in shaping international policy. Without discriminating, Corporate Solutions will use any means of information gathering while adhering to corporate laws and individual privacy regulations. At the same time, professional executive background check teams might look for signs of “whistle blowing” that might involve wrongful confidentiality breaches.

Usually, all background checks will determine the level of trust in a person an employer can have. This includes revelation of any alleged shadiness or inconsistencies that could lead to clues of possible untrustworthiness.

Have a Blast With Cinnamon!

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It’s another six weeks until Halloween, but already the pumpkin pie spice craze is in full swing not only across the United States, but all over the globe. In India they now celebrate Halloween in parts of the subcontinent as “Dress Up Night,” and celebrants spend all day scooping out pumpkins — but not to use as jack-o-lanterns. Instead, they fill the hollowed out pumpkins with savory and sweet mixtures and then slow bake the entire thing in clay ovens. The result is a culinary delight that is sliced up and served to guests when they come over to show off their costumes. In Germany All Hallow’s Eve, as Halloween is called, is not so much about scary costumes as about serving up cinnamon flavored mashed turnips and little cinnamon cookies with an almond paste cross on each one. Even the Chinese are getting into the spirit of the thing, with cinnamon and nutmeg flavored fried rice being offered by street vendors in places like Hong Kong and Shanghai.

Pumpkin pie spice contains some wonderful spices that have long been noted for their alleged medical benefits. Nutmeg was used throughout the Middle Ages in Europe to ward off the Black Plague. It was literally worth its weight in gold to people anxious to avoid the dread disease. And cinnamon is currently being studied by medical research groups across the world to understand why it is such a good settler of upset stomachs and even helps prevent dental caries and ulcers.

And best of all, mixologists for hire are serving up cinnamon themed cocktails that are not only stimulating, but may even be a bit healthy — in moderation. Try one of these at your next adult Halloween party:

Cinnamon Zombie —

Fill shaker with crushed ice.

Add one jigger of vodka.

Add one of Triple Sec, Raspberry flavor.

Add one of brown sherry.

Shake thoroughly.

Then add 2 drops of food grade cinnamon oil. (Cinnamon oil is a very powerful irritant in its concentrated form, so don’t get the kind that is used for massage therapy confused with the kind that is used to flavor sweets. The bottle will be clearly marked “FOOD GRADE.”)

Shake again.

Pour into ceramic pumpkin mugs and top off with creme de menthe.

Rum Zinger Punch —

In an iced punch bowl blend one pint of raspberry sorbet with a quart of club soda. Then slowly add a pint of spiced rum while stirring. Most recipes call for a combination of 2 drops ginger oil and 2 drops cinnamon oil, but be aware that ginger oil does not mix with liquids, even alcohol, and will stay floating on top of the punch as pungent little dots. Some people love them, some people can’t stand them. So be prepared for feedback either way.

Calypso Coffee —

To a cup of dark Arabian blend, add one shot of single blend malt whiskey and one shot of Baileys Irish Cream, then stir with a cinnamon stick until the stick is nearly dissolved. This drink is supposedly a fall and winter favorite of Meghan Markle.

How Influencer Marketing is Predicted to Change Over the Next 12-18 Months

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Influencer marketing burst onto the scene a few years ago and the initial results were amazing. Brands were pumping large amounts of money into the pockets of anyone with a large social media following. Over time, the approach has changed drastically, and you can no long base your campaigns around the sheer number of followers an influencer has.

It’s already changed tremendously over the past year, but many feel it will continue to, as consumers have become immune to sponsored posts. Here is how several business owners think influencer marketing is going to change in the coming years.

It’s going to still be utilized as much as it is now.

“Influencer marketing will continue to be used heavily. It isn’t exactly a new method. Endorsement deals have been around a very long time. The biggest changes are that audiences are shifting platforms so who influencers are continues to change.” — Matthew Kolb of All High Schools

Shift towards bloggers from Instagram.

“I think we will see a shift of focus from Instagram to personal blogs. Instagram content remains visible for a short period of time and the algorithm makes organic discovery difficult. Blogs give much longer life in terms of exposure and they also give the influencer more space to create content.” — Tom Munroe, CEO of RugStudio

Shift towards smaller celebrities.

“The long tail of influencer marketing will continue to grow. Smaller influencers — those that might not be celebs — but are very passionate about brands — will be a great source of promotion for those brands. The authentic brand fans, no matter how big of a following, can amplify a message.” — Shawn Schulze of HomeArea.com

More focus on attention.

“In order to stay ahead of the curve, businesses need to get attention to their brands and products. In our social media-driven world, leveraging the power of the most popular personalities who garner a lot of attention is a great way to get in front of your audience.” — Joseph W. Belluck of Belluck & Fox, LLP

More authentic approaches.

“Authentic marketing approaches. Influencers being more upfront on who is paying them and for what. Once you get that out of the way the audience is more likely and willing to buy into what you are saying; Changing the narrative builds a trust which increases engagement.” — Shawn Freeman, Founder and CEO of TWT Group

FTC will crack down.

“I think the FTC is really going to crack down. Instagram and Facebook make it very easy for influencers to tag partners and make it known that a post is a paid promotion, but you still see a lot of influencers posting blatant ads and trying to mask them as organic.” — Christopher Dziak, CEO of Pure Nootropics

Post for product deals will become more popular.

“I see more influencers realizing that the days of huge paydays for a simple post with no effort behind it are long gone. I think more influencers are going to be willing to post just for product and those that do earn money are going to have to be much more involved than they were in the past.” — Robert Cox, Founder & CEO of Sundog Structures

It will change multiple times.

“Marketing is a headache for most small businesses. Never overlook how influencer marketing can prove to be extremely effective. With social media, the aspects can change overnight and influencer marketing is no different.” — Marc Webb, Founder of Real PDL Help

More focus on real audiences.

“Influencer marketing has been evolving for a while now and I think it will continue to move toward the smaller influencers with real audiences. It costs so much money to have a celebrity influencer that the smaller niche influencers trend should continue.” — Ben Walker, Founder of Transcription Outsourcing, LLC

Shift to more specialized accounts.

“I think the trend will continue to shift to a more focused micro-influencer play. I think brands are realizing that the big names are demanding far too much money and the return just isn’t there at all. It was effective at first but it’s almost ran its course, as sponsored content is easy to spot.” — Andrew Tran, Founder of Therapy

Advanced validation.

“It’s become saturated with bots to exaggerate engagement rates and follower counts. It may not be the most trustworthy approach to connect with your audience now, so unless there’s a better way to validate whether the influencer’s audience is real, I’d focus on Google and Facebook ads.“ — Sean Christman, Founder of Slamdot

More transparency.

“I think we will see even more transparency on the platforms. Instagram and Facebook already let influencers tag business partners and notate posts to be sponsored, but I think they are going to do something soon to make those posts stand out even more or give users the option to hide sponsored posts.” — Ari Evans of AAA Handbags

It will slow down slightly.

“I think it’s going to slow down. The days of getting thousands of dollars per post are long gone, aside from a few people. The return just isn’t there for brands any more. The audiences have seen it all. If you look at comments on some sponsored posts it’s mainly complaints. It’s less effective.” — Jim Epton of Dom Huga Ltd

 

Where the Celebs Vacation, And Where You Can Too

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Summer may be officially over for the school kids who have to troop back to class, but for international celebrities the summer time travel and relaxation is still in high gear. That’s the nice thing about being a celeb — calendars don’t really mean all that much.

Want to hang out where you might see some Hollywood legends or Social Media influencers? Here’s a list of the best places to spend that last blast of summer:

Beyonce loves spending summer in Cannes, France. That’s because the pop star can chill out on the beach all morning and then walk a few blocks to some of the best bistros and cafes in Europe for vichyssoise, pomfrets, pomegranate jelly tarts, and the freshest salad nicoise on the coast of France. Plus a rub down with lavender oil from the nearby fields is always a welcome change of pace.

Karlie Kloss is sold on Paris. She knows that the City of Lights is often thought of as empty and dull in August, when all the French bureaucrats take their vacations, but truth is that the nightlife and the traffic just get better in late summer. And if the heat does get to be too much, Karlie likes to take a hydrofoil boat ride down the Seine to cool off.

Lucy Hale loves Cambodia in the late summer — for just one reason. The fresh water shrimp harvest on Lake Tonle Sap is at its height; and there’s no limit to the ways the Cambodians prepare these freshwater delicacies.

Barry Bonds Number Retired by San Francisco Giants

Barry Bonds Number Retired by San Francisco Giants

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When Barry Bonds left the great game of baseball ten years ago he dreamed he’d be doing in while at attention in left field at the famous AT&T Stadium, with a sellout crowd giving him a standing ovation and yelling their hearts out for his stellar performance as a San Francisco Giant. But it wasn’t in the stars. As everyone knows, things worked out a little bit differently than that.

But this past Sunday Bonds finally got his daydream fulfilled, after nearly eleven years away from the people and the park he gave so much of his life and heart to. San Francisco celebrated the man as a one-of-a-kind wonder and the Giants officially retired his number, amidst the applause and hoopla that a sports legends always deserves, and eventually gets, in this country.

After the extravagant ceremony Bonds indulged in one of his trademark meals — chocolate chip cookies with a large cold glass of milk — while he chatted with reporters out in AT&T Field, where so much memorable baseball history was made. Most of it by Bonds, the way he likes to tell it.

Bonds told reporters he considered the Field to almost be his private property. With the typical braggadocio and hyperbole that has made Bonds a beloved character in the sports writing community and with his legion of fans, Bonds boasted to the enthralled scribblers that it was his exploits that built the Park in the first place and kept it going when baseball as a whole went through some lean years back at the turn of the century. He told reporters that even though Willie Mays and Willie McCovey never played in AT&T Park, they still gave him the inspiration he needed during down times to keep plugging away. But then again, as baseball’s all-time homerun king, Bonds has a perfect right to have a swelled head and do a little boasting. At least, that’s how all the reporters who covered the event felt about it. Although hardened to the peccadilloes of professional athletes and not much given to sentiment, the reporters at the ceremony in San Francisco cut Bonds a lot of slack and simply quoted him without comment, except to say that one of the giants in baseball history was finally having his well-deserved and long delayed moment in the sun.

The old controversies, of course, weren’t entirely laid to rest by San Francisco’s celebratory blowout for Bonds. The performance-boosting drugs that Bonds took to give him that extra edge in smacking out homeruns like an assembly line are still a matter of debate among sports writers and lovers of the game of baseball all over the world. How much of Bonds’ 762 home runs were due to steroids? There’s really no way of knowing; the only hard, concrete fact is that Bonds was firmly ensconced in the Baseball Hall of Fame in Cooperstown long before the steroid story broke and sidetracked his career.

Another baseball legend at the event, Willie Mays, has not been shy in wondering out loud to reporters why Bonds got the nod from Cooperstown long before he himself did. It’s not a question he asks out of personal jealousy, says Mays, but rather out of love for the game of baseball itself. It’s a game, says Mays, that gave him the chance to break the color barrier in big league sports and that he still thinks is the greatest expression of American spirit and attitude. But sometimes, he tells reporters privately, it’s just as skewed as any other big business venture in America.

Jeunesse Global Helps Customers Reach Health and Beauty Goals

Jeunesse Global Helps Customers Reach Health and Beauty Goals

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Jeunesse Global has risen from obscurity to become one of the top-selling health and beauty brands in the country today. The company was founded in 2009 by industry pioneers Randy Ray and Wendy Lewis as a means to pass their idle time in retirement. Little did the veteran entrepreneurs know that they would soon be sitting atop a global health and beauty empire that would be putting up a strong fight against some of the most established names in the business.

Ray and Lewis had both spent their entire lives in the field of direct-selling, founding some of the top companies in the industry. As they neared their 70s, the innately industrious couple decided to take a crack at retirement. They wanted to spend more time with each other and with their growing number of grandchildren. However, neither Ray nor Lewis had anticipated exactly how much of a change it would be to go from the fast-paced and exciting world of running their own business to one of having little or nothing to do.

It quickly became apparent that Ray and Lewis needed something more than days of sitting around and watching television to keep them satisfied. They were born to be entrepreneurs. So, the couple founded a small startup out of their garage that they named Jeunesse. Before long, Jeunesse started taking to the skies.

With Ray’s innate ability to sell both the business plan and the company’s products and Lewis’ decades of experience developing cutting-edge products across many different industries, the couple was able to quickly start growing Jeunesse Global at an exponential pace. By the end of the company’s first year, it had already done more than $1 million in sales. By its fifth year, Jeunesse Global was doing business in dozens of countries, with its products being sold by thousands of independent Jeunesse Global business owners and millions of customers worldwide.

And all of this success has been the product of the company’s dynamite compensation plan and its ability to field some of the best products that the global health and beauty industry has ever seen. Ray and Lewis were able to quickly spot underserved market niches for which they developed cutting-edge, highly effective products.

One example of this has been the company’s micro-crème and anti-aging formula, Instantly Ageless. Instantly Ageless is a deep-cleansing micro-crème that eliminates close to 100 percent of the grime and dirt that gets into the skin’s pores. This prevents the formation of blemishes due to irritation and infection. Instantly Ageless can keep users’ complexions clean and blemish-free, giving a healthy and youthful glow to the skin with just a single application each day.

But the real secret behind Instantly Ageless is the fact that it contains Jeunesse Global’s secret anti-aging formula, APT-200. APT-200 was developed on behalf of Jeunesse Global by some of the leading organic chemists and anti-aging product developers in the world. The molecule has been shown to reduce the incidence of wrinkles while also preventing new ones from forming. Instantly Ageless is also able to restore skin elasticity that has been naturally lost to the aging process. All told, Instantly Ageless is able to wipe years off of a user’s apparent age, helping people to look and feel their best in just a couple of minutes per day.

What to Consider Before Hiring a Celebrity Influencer

What to Consider Before Hiring a Celebrity Influencer

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Content marketing and social media platforms are very important tools when it comes to reaching customers or a mass audience. This is especially important for those in competitive industries trying to break through and command consumer attention.

Social media is one of the most effective marketing platforms, as almost every consumer you could want to target is active on at least one of the many platforms. Whether it’s Instagram, Facebook, Twitter or Snapchat, using the leverage of a celebrity influencer is a great way to place your business in front of a large audience, attracting them and then converting them into customers.

Celebrities often have large and loyal followings, and when they introduce your offer to their following the trust is already established. Their followers immediately trust your brand because of the celebrity introduction. This strategy can be wildly effective, however, there are certain factors that you need to consider before hiring a celebrity influencer for your business.

The number of followers.

The first thing that you need to consider is the number of followers the celebrity influencer has. The more followers your influencer has, the more people that will potentially be exposed to your brand and offer.

“While followers don’t automatically translate into sales, it’s a good idea to target celebrities with a decent amount, as the cost will typically be high, so you want to get the most out of your budget,” offers Darryl Howard of NuWays MD.

You also want to do a little audit of their followers, and make sure they align with your offer. Large numbers alone won’t help. You need to make sure their audience is one that will be interested in what you offer. For example, a fitness celebrity’s followers aren’t going to be interested in a candy brand. Target larger audiences based on audience and not just sheer numbers alone.

Celebrity status.

The status of the celebrity is also a huge factor that needs to be taken into consideration. For instance, a celebrity that has a strong online presence will have more influence on the audience that one that isn’t highly active online. To put it in other words, a celebrity that interacts more on an online platform will be able to generate more value-packed influence on his or her followers than a celebrity who is not that active online.

So, if you are planning to hire a celebrity influencer you need to make sure that he or she has a strong online presence to go along with a great number of followers — that is the only combination that will benefit your business.

The type of content they post.

Another thing that needs to be considered is the kind of posts usually posted by a potential influencer. “Remember, an influencer that you hire is representing your brand. If they have questionable or controversial content on their account it can reflect poorly on your company by association. Spend time to really make sure their content suits your brand’s message,” says Jake Braun of ChopperExchange.

When you look at a celebrity like The Rock, you know that his message is always positive. He is never in trouble and doesn’t post content that is offensive and rude. A comedian, on the other hand, might have video clips or posts with foul language that your brand would not want to be linked to.

Social media outlet.

Each brand or business needs to have a good understanding of what social media platforms their target audience is most active on. “A company that is targeting senior citizens, for example, wouldn’t want to hire a large Snapchat celebrity, as their audience doesn’t use that platform. Know where your audience is active, and then find celebrities that dominate those platforms,” suggests Optimally Organic’s CEO, Christopher VanDeCar.

So, if you are planning to hire a celebrity influencer you first need to make sure that he or she caters to that particular social media platform. Otherwise, there is no point hiring that particular influencer for your business, as there will be little to no return.

Audience engagement.

You want to target influencers that have high engagement rates in terms of likes and comments, but you also want to look for those that actually engage back with their following.

“You could do well by having a large account post about your product, but if you work with an influencer that will drop back into the comments and engage with the audience on sponsored posts, it will cause much more engagement, and thus more exposure for your business,” says Luqman Khan, founder of best water dispenser 2018 review company Wireloo.

A good celebrity influencer not only puts up quality posts, but he or she also interacts with the audience. Regular interaction means that they are likely to pay more attention to your posts.