Chef and Author, David Ruggerio Discusses His Best Recipe for a Horror Novel

Chef and Author, David Ruggerio Discusses His Best Recipe for a Horror Novel

David Ruggerio is a well-known chef and New York restaurant owner. He mastered his culinary skills in France at its leading restaurants. At the age of twenty five, David rose to fame. He received raved reviews as he worked as a chef at the legendary New York eatery, La Caravels. In 1995, he was recognized as one of the thirteen best young chefs in America.

David Ruggerio is also the author of two cook books. His third book, A Wistful Tale of Gods, Men, and Monsters will be releasing soon. He gives us the best recipe for the makings of a horror novel and more.

David Ruggerio

What made you want to become a horror author?

Though I did not attend college, and my education was limited, throughout my life, I sought refuge from a horrific childhood through reading. In the worst of times, I escaped my surroundings by leaping into the story I was reading at the time. Now, that I’m no longer working behind the stove, I returned to books, but this time, I became the storyteller instead of the reader. I don’t consider myself a true writer, instead, I’m a storyteller in its truest sense.

Did being a famous chef influence your writing?

My fame as a chef took me on a tour of the world. I saw cultures, people and food that I never knew existed. I learned things that later had a great influence on my storytelling. In addition, hosting a television show hones your ability as a storyteller, these were great advantages for me when I decided to trade in my knife for a pen.

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What is the best recipe for a horror novel? What are some of the twists and turns, scary things, or elements that you added to yours?

I wish I had a secret recipe, but my books begin with either a real place, an actual event, or a nonfictional person. Though fiction, I think using these realities adds a special flavor to my books.

When I decided to pick up the pen, I first read Stephen King’s book on writing. I adopted his formula, I began my first book and allowed the characters within to take me on a journey. I never planned or anticipated any twist or turn within it, and because of that, I have great joy writing about them when they occur!

What is your favorite part of this time of year?

Without a doubt, autumn. With the change of the leaves, the chill in the air, this season reminds me of a saying—“Ghost and Goblins come out to play in October’s final day.”

Where did you come up with the idea to write A Wistful Tale? What inspired you?

I am a true horror aficionado and living in New York, one of my favorite places to visit is Sleepy Hollow. I adored Washington Irvings’ novel and it inspired me. On a trip upstate, I found the village of Brunswick, and I came upon the towns’ abandoned cemetery that some say is the most haunted place in America. It didn’t take much more after that!

What books are you reading this Halloween?

My grandmother left me an original copy of Dracula from 1897. I’m going to enjoy Bram Stocker’s words in its most wonderful original text!

Stay tuned for the release of David Ruggerio’s award-winning horror novel—A Wistful Tale of Gods, Men, and Monsters. It is now available for pre-order on Amazon, Target, and Barnes and Noble, and will be released on October 31, 2019. You can find and read more about David on his website.

San Francisco’s Most Iconic Movie Locations to Visit

San Francisco’s Most Iconic Movie Locations to Visit

If you love movies, you’ll delight in all the different San Francisco locations that have been used as features and backdrops in famous films. Movies are tied to the very history of the City by the Bay.

In the first moving picture, Eaweard Muybridge’s galloping horse was filmed in the Bay Area. In the following decades, Charlie Chaplin and Buster Keaton used San Francisco to shoot silent features. Since then, producers and directors have chosen the city for its unique landmarks and culture.

As you make your way through some of the most recognizable neighborhoods and tourist spots in San Francisco, here some of the most iconic movie locations to add to your list.

Alcatraz

The island prison visible from Fisherman’s Wharf is known for housing some of this country’s most dangerous criminals, including Al Capone and James “Whitey” Bulger. It became both a major tourist attraction and a popular movie set after closing for good in 1963.

Alcatraz was the obvious setting for the 1979 feature Escape from Alcatraz starring Clint Eastwood. Another popular movie shot on the island was The Rock (1996), starring Sean Connery and Nicholas Cage.

Golden Gate Bridge

A San Francisco landmark that is tough to miss, this bridge spanning the bay is painted International Orange (official color) and has been featured in countless films. Probably one of the most famous is Alfred Hitchcock’s Vertigo (1958), where Kim Novak leaps off the base of the bridge into the water, and the Jimmy Steward jumps in after her.

Other movies that used the iconic bridge as a scene prop include Star Trek IV: The Voyage Home (1986), Zodiac (2007), Rise of the Planet of the Apes (2011), Pacific Rim (2013), and Ant-Man (2009).

Chinatown

As one of the oldest Chinatown’s in North America, San Francisco’s has served as an inspiring setting for many feature and award-winning films. Amy Tan’s The Joy Luck Club (1993) was partially set in Chinatown and other parts of the Bay Area.

Other films that were set in or had major scenes in San Francisco’s Chinatown include The Dead Pool (1988), Mrs. Doubtfire (1993), The Pursuit of Happyness (2006), Star Trek IV: The Voyage Home (1986), and Big Trouble in Little China (1986).

City Hall

San Francisco’s City Hall might seem like a typical tourist attraction, but the site has appeared in an interesting variety of movies. You’ll see City Hall in Milk (2008), which is a film depicting how Harvey Milk fought for LGBTQ freedoms in the city. The building was also used as a set in Dirty Harry (1971), Invasion of the Body Snatchers (1978), and Raiders of the Lost Ark (1981).

Lombard Street

The twisty switchbacks on Lombard Street have made it a top tourist attraction in the city, and it’s also been used in several feature films. You can see Herbie tackling those turns in The Love Bug (1968), and Barbara Streisand and Ryan O’Neil being pursued by bad guys though this one-way street in What’s Up, Doc? (1972).

Most of these San Francisco movie locations are out in the open and simple to access. While inspiring on their own, knowing that they were also featured in some famous movie productions can add another layer of intrigue and excitement to your next outing in the City by the Bay.

Young Adult Novels You HAVE to Read

Young Adult Novels You HAVE to Read

If you’re a fan of Young Adult novels, 2019 is turning out to be a banner year.  From romance to magic spells, there are plenty of compelling and fun new books for you to read regardless of your taste. There’s even a dark love story with a young Edgar Allen Poe as the protagonist. Pretty cool.

Now, some of you may enjoy sticking with the trends while others get excited about referrals from friends.  That’s great! But what if you’re looking to find the next book that you can recommend. You’ve come to the right place.

Here are a few YA novels that are making waves this year:

The Engine Woman’s Light – by Laurel Anne Hill

Emotions run high in this action-packed tale as 15 year-old Juanita is charged with stopping a sinister plot perpetrated by the Director of a California Asylum. Set in the backdrop of an 1894 alternate world, the story is both marvelous and terrifying as we follow Laurel’s protagonist on her journey to save the victims from a horrible fate.  Juanita is a very well developed and insightful character filled with conflict and complexity.  As a reader you can’t help but root for her and empathize as she struggles through love, loss and the inhumanity of what she finds.

The Last of Will – by Sheryl Benko


Now Available: The Last of Will

Why would a normal teenage girl give up her summer vacation to deliver a stranger’s ashes out of state? Hilarity ensues when Greer Sarazen is forced to road trip with her father who’s on a mission for a local cemetery. A stranded van, a clown, a rodeo, a disco-dancing nerd and a belligerent dwarf threaten to throw off the itinerary, while the departed “passenger” becomes an unexpected friend … proving that, sometimes, the things we truly need are the last things we would ever expect in this truly heartfelt and wonderful novel.

The Lonely Heart’s Bar – by Konni Granma

What happens when Connie, a young woman filled with hope, travels to Los Angeles to study directing and screenwriting, but on the way, meets an unlikely traveler at a roadside bar?  Destinies are linked and our heroes haven given up everything to follow their dreams, team up for a wild adventure. What’s in store for the young rebels in Los Angeles? Does a dream have another side, one that’s just as enigmatic and invisible as the far side of the Moon?  This book is a fun ride with characters that come to life with every emotion they feel and every decision they make.

Growing Up Hollywood – by Tara Botel Doherty

Anything can happen in Hollywood, it can be both a dangerous place and a place where dreams come true. After all, Hollywood is the land of hopes, dreams, and make believe. On these tarnished and run-down streets, especially Hollywood Boulevard in the 1970’s you need to watch your back. Annie and Gracie live on a street above the Boulevard up in the Hollywood Hills in a California Craftsman with large picture windows. Although the picture looks perfect, pictures are often deceiving. With a mother and father on the edge of divorce, these two young girls are left to their own devices and try to make sense of their surroundings on this unfriendly, dead end street. Go on the adventures with these two sisters as they grow up among the famous landmarks, and meet the people who make Hollywood the destination to find fame and fortune among the stars on the Walk of Fame. 

As you can see, 2019 is truly a great time to be a fan of Young Adult novels.  So whether you’re heading off to some exotic location for vacation or just hanging on the patio on a hot summer night, grab a new book and let your imagination take over for a while.  You may even discover that a new author has become a new favorite.   

5 Essential Ways to Become a YouTube Sensation

5 Essential Ways to Become a YouTube Sensation




A study conducted by HubSpot indicates that close to 400 hours-worth of video is uploaded on YouTube every minute. Many of these videos are taken down for not following the guidelines provided by YouTube.

More than three quarters of the internet users in the US aged between 18 and 44 watch videos on YouTube. The site boasts of hosting more than 1.9 billion active users online.

But how do you appeal to these masses and become a YouTube sensation?

Here are five ways you can use to gain popularity on YouTube.

1. Creating A Good First Impression

When creating videos to post on YouTube, you need to ensure that you can capture your viewer’s attention within the first 5 to 10 seconds.

An approximate 20 percent of people who click on a video may leave after the first 10 seconds if they do not find the content enticing enough.

There are several ways you can create a hooking start for your videos. One way is by putting enough time in designing thumbnails and titles.

Both the thumbnail and titles play a very crucial role in YouTube. They are the first items a viewer sees. When used appropriately, they create a desire to view your video and communicate what to expect.

2. Building a Community Around your Content

If you want to be successful on YouTube, you should not only view it as a video sharing site but also as a social media platform. To get more subscribers that appreciate your content, you need to interact with your viewers and fans and listen to what they have to say.

By communicating with your viewers, you foster a sense of loyalty that makes them subscribe to your channel. The process is long and tiresome.

However, it is worth the wait. Creating a YouTube community is a start to the long-term growth of your channel.

3. By Fostering Creativity

With so many people displaying content on YouTube, the competition for viewers and subscribers is very steep. It is not enough to only make videos and share them.

If you want to be famous, you need to input more effort and creativity towards your content.

You should always go the extra mile to appeal to your clients. Before curating any content, you should study your competition and create fresh and unique video concepts that you can share from your channel. Check out these bulletin board examples you can follow.

4. Finding A niche

To succeed on YouTube, you need to find your niche and stick to it. By tapping to a specific niche, you can gain viewers that share common interests of the content you share on your channel.

5. Staying Authentic

Finally, you should always remain authentic. A study reveals that 91 percent of online viewers value honesty.

By sharing authentic content, you can create and share videos faster.

Become a YouTube Sensation

If you want to become a YouTube sensation, you need to put in twice the amount of work and a constant commitment to grow your channels. The road is not always smooth sailing. However, you should always stay positive throughout the process.

YouTube does not limit you on how much you can succeed. You are the one to decide how much further you want to go.  Check out our blog for more tips and tricks.




Amazing Chalk Art Images That Will Leave You Speechless

Amazing Chalk Art Images That Will Leave You Speechless




Although Banksy and other graffiti artists still get most of the news coverage, there is a growing cadre of chalk artists that are plying their trade, sometimes anonymously and sometimes signed, across the United States to growing acclaim.

It’s no surprise that San Francisco leads the way in chalk artistry. The city has set aside funds to employ chalk artists to decorate the sidewalks around public playgrounds with whimsical fairy tale figures and heroic comic book figures.

Chicago has white washed several blank building sides for the express purpose of chalk drawing. The city provides youth with free colored chalk balls to sketch whatever they want — within limits of public good taste, of course.

Bistros everywhere from New Orleans to Salt Lake City have paneled their walls with chalkboard, and hired the best local chalk artists to draw not only ornate menu options but fantastical portraits of local and historical interest — like Jean LaFitte the pirate in New Orleans, or Brigham Young in Salt Lake.

And one of the trendiest birthday party stunts in 2019 is to hire a chalk artist, or a whole team, to decorate every available blank space outside of a boy or girl’s home with representations of their favorite superheroes and cartoon characters.




A Love Story You’ll Want to Read This February

A Love Story You’ll Want to Read This February




Next Therapist Please tells the journey of Janie as she recounts the tragic moments in her life and her everyday experiences. After Janie loses her husband and son in an unexpected accident she is forced to start again. Struggling with not only her grief, but other various mental illnesses, Janie attempts to pick up the pieces of her life and find happiness. Her witty sense of humor and sarcastic tone create comic relief that keep the serious topics light.

Although Janie misses her former family, she decides to enter the dating world after a chance encounter with her prior, and very desirable, therapist. She struggles with her various options as a couple very different men show an interest in dating Janie. However, this novel is more than just a light romance story, it packs a punch with it’s relatable take on the struggles of mental illness and reinventing oneself.

If you’re looking for a love story to read this February, look no further than Next Therapist Please.  This romantic comedy will have you flying through the pages to discover what happens next. A fun and relatable story perfect for Valentine’s Day.




“Shark Tank” Billionaire Investing in Marko Stout Art!

“Shark Tank” Billionaire Investing in Marko Stout Art!




Famed New York artist Marko Stout appears to be taking Andy Warhols’ place as the artist to the stars!  The iconic New York artist Stout has an extensive following of celebrity fans and among the artist’s admires are the stars of the hit ABC TV series “Shark Tank.”  The show’s star Mr. Wonderful (Kevin Kevin O’Leary) and billionaire co-founded O’Leary Funds is another big fan of the artist. In a YouTube video Mr. O’Leary took a few moments while on his safari vacation to record a video for his friend Marko Stout. Kevin O’Leary talks about the artist and his love of art work, “”Marko Stout’s Exhibition is Fantastic! I’m a Fan!!”

Other big celebrity fans of the artist include the renowned Kardashians. Catilyn Jenner talking extensively about the artist while in “New York for Fashion Week 2018.” The “Keeping up with the Kardashians” star explained, “I’m very excited for Marko Stout’s exhibition, his art is absolutely amazing!”  

Adult film star Stormy Daniels, best known for the President Trump sex scandal recently came out as a big fan of Marko Stout. In an interview Stormy Daniels talked about the artist saying, “I’ve been following Marko Stout’s work for a long time and oh my that is some very sexy art… and I can’t wait to see lots more from him!”

 The artist’s exhibitions have been flooded with young enthusiastic art fans and celebrity art collectors. The famed art dear Taylor Cohen said of the artist, “I’ve not seen this kind of excitement for an opening since Jeff Koon’s retrospective at the Whiney Museum or the Basquiat exhibition”. Marko Stout’s latest exhibition at Caelum Gallery had all the hoopla of a Hollywood movie premiere, complete with a celebrity lined red-carpet. Among celebrities to attend the artist’s opening night VIP party was Sarah Jessica Parker from HBO’s “Sex in the City”, Canadian rapper Drake, adult film star Jesse Jane and a few stars from “RuPaul’s Drag Race” and DragCon which included Jaymes Mansfield, Trinity Taylor, Sherry Vine, and Shanglea.

Marko Stout’s celebrity fans have posted brief YouTube videos. MTV’s Snooki from the hit series “The Jersey Shore” is a big fan of the artist and when asked about the artist she said, “I love Marko Stout, his work is totally awesome!” Carson Kressley, star of “Queer Eye for the Straight Guy” is another huge fan of Stout and talked extensively in his video saying, “Marko Stout’s work is Amaz-Balls!”




Have a Blast With Cinnamon!




It’s another six weeks until Halloween, but already the pumpkin pie spice craze is in full swing not only across the United States, but all over the globe. In India they now celebrate Halloween in parts of the subcontinent as “Dress Up Night,” and celebrants spend all day scooping out pumpkins — but not to use as jack-o-lanterns. Instead, they fill the hollowed out pumpkins with savory and sweet mixtures and then slow bake the entire thing in clay ovens. The result is a culinary delight that is sliced up and served to guests when they come over to show off their costumes. In Germany All Hallow’s Eve, as Halloween is called, is not so much about scary costumes as about serving up cinnamon flavored mashed turnips and little cinnamon cookies with an almond paste cross on each one. Even the Chinese are getting into the spirit of the thing, with cinnamon and nutmeg flavored fried rice being offered by street vendors in places like Hong Kong and Shanghai.

Pumpkin pie spice contains some wonderful spices that have long been noted for their alleged medical benefits. Nutmeg was used throughout the Middle Ages in Europe to ward off the Black Plague. It was literally worth its weight in gold to people anxious to avoid the dread disease. And cinnamon is currently being studied by medical research groups across the world to understand why it is such a good settler of upset stomachs and even helps prevent dental caries and ulcers.

And best of all, mixologists for hire are serving up cinnamon themed cocktails that are not only stimulating, but may even be a bit healthy — in moderation. Try one of these at your next adult Halloween party:

Cinnamon Zombie —

Fill shaker with crushed ice.

Add one jigger of vodka.

Add one of Triple Sec, Raspberry flavor.

Add one of brown sherry.

Shake thoroughly.

Then add 2 drops of food grade cinnamon oil. (Cinnamon oil is a very powerful irritant in its concentrated form, so don’t get the kind that is used for massage therapy confused with the kind that is used to flavor sweets. The bottle will be clearly marked “FOOD GRADE.”)

Shake again.

Pour into ceramic pumpkin mugs and top off with creme de menthe.

Rum Zinger Punch —

In an iced punch bowl blend one pint of raspberry sorbet with a quart of club soda. Then slowly add a pint of spiced rum while stirring. Most recipes call for a combination of 2 drops ginger oil and 2 drops cinnamon oil, but be aware that ginger oil does not mix with liquids, even alcohol, and will stay floating on top of the punch as pungent little dots. Some people love them, some people can’t stand them. So be prepared for feedback either way.

Calypso Coffee —

To a cup of dark Arabian blend, add one shot of single blend malt whiskey and one shot of Baileys Irish Cream, then stir with a cinnamon stick until the stick is nearly dissolved. This drink is supposedly a fall and winter favorite of Meghan Markle.




How Influencer Marketing is Predicted to Change Over the Next 12-18 Months




Influencer marketing burst onto the scene a few years ago and the initial results were amazing. Brands were pumping large amounts of money into the pockets of anyone with a large social media following. Over time, the approach has changed drastically, and you can no long base your campaigns around the sheer number of followers an influencer has.

It’s already changed tremendously over the past year, but many feel it will continue to, as consumers have become immune to sponsored posts. Here is how several business owners think influencer marketing is going to change in the coming years.

It’s going to still be utilized as much as it is now.

“Influencer marketing will continue to be used heavily. It isn’t exactly a new method. Endorsement deals have been around a very long time. The biggest changes are that audiences are shifting platforms so who influencers are continues to change.” — Matthew Kolb of All High Schools

Shift towards bloggers from Instagram.

“I think we will see a shift of focus from Instagram to personal blogs. Instagram content remains visible for a short period of time and the algorithm makes organic discovery difficult. Blogs give much longer life in terms of exposure and they also give the influencer more space to create content.” — Tom Munroe, CEO of RugStudio

Shift towards smaller celebrities.

“The long tail of influencer marketing will continue to grow. Smaller influencers — those that might not be celebs — but are very passionate about brands — will be a great source of promotion for those brands. The authentic brand fans, no matter how big of a following, can amplify a message.” — Shawn Schulze of HomeArea.com

More focus on attention.

“In order to stay ahead of the curve, businesses need to get attention to their brands and products. In our social media-driven world, leveraging the power of the most popular personalities who garner a lot of attention is a great way to get in front of your audience.” — Joseph W. Belluck of Belluck & Fox, LLP

More authentic approaches.

“Authentic marketing approaches. Influencers being more upfront on who is paying them and for what. Once you get that out of the way the audience is more likely and willing to buy into what you are saying; Changing the narrative builds a trust which increases engagement.” — Shawn Freeman, Founder and CEO of TWT Group

FTC will crack down.

“I think the FTC is really going to crack down. Instagram and Facebook make it very easy for influencers to tag partners and make it known that a post is a paid promotion, but you still see a lot of influencers posting blatant ads and trying to mask them as organic.” — Christopher Dziak, CEO of Pure Nootropics

Post for product deals will become more popular.

“I see more influencers realizing that the days of huge paydays for a simple post with no effort behind it are long gone. I think more influencers are going to be willing to post just for product and those that do earn money are going to have to be much more involved than they were in the past.” — Robert Cox, Founder & CEO of Sundog Structures

It will change multiple times.

“Marketing is a headache for most small businesses. Never overlook how influencer marketing can prove to be extremely effective. With social media, the aspects can change overnight and influencer marketing is no different.” — Marc Webb, Founder of Real PDL Help

More focus on real audiences.

“Influencer marketing has been evolving for a while now and I think it will continue to move toward the smaller influencers with real audiences. It costs so much money to have a celebrity influencer that the smaller niche influencers trend should continue.” — Ben Walker, Founder of Transcription Outsourcing, LLC

Shift to more specialized accounts.

“I think the trend will continue to shift to a more focused micro-influencer play. I think brands are realizing that the big names are demanding far too much money and the return just isn’t there at all. It was effective at first but it’s almost ran its course, as sponsored content is easy to spot.” — Andrew Tran, Founder of Therapy

Advanced validation.

“It’s become saturated with bots to exaggerate engagement rates and follower counts. It may not be the most trustworthy approach to connect with your audience now, so unless there’s a better way to validate whether the influencer’s audience is real, I’d focus on Google and Facebook ads.“ — Sean Christman, Founder of Slamdot

More transparency.

“I think we will see even more transparency on the platforms. Instagram and Facebook already let influencers tag business partners and notate posts to be sponsored, but I think they are going to do something soon to make those posts stand out even more or give users the option to hide sponsored posts.” — Ari Evans of AAA Handbags

It will slow down slightly.

“I think it’s going to slow down. The days of getting thousands of dollars per post are long gone, aside from a few people. The return just isn’t there for brands any more. The audiences have seen it all. If you look at comments on some sponsored posts it’s mainly complaints. It’s less effective.” — Jim Epton of Dom Huga Ltd

 




What to Consider Before Hiring a Celebrity Influencer

What to Consider Before Hiring a Celebrity Influencer




Content marketing and social media platforms are very important tools when it comes to reaching customers or a mass audience. This is especially important for those in competitive industries trying to break through and command consumer attention.

Social media is one of the most effective marketing platforms, as almost every consumer you could want to target is active on at least one of the many platforms. Whether it’s Instagram, Facebook, Twitter or Snapchat, using the leverage of a celebrity influencer is a great way to place your business in front of a large audience, attracting them and then converting them into customers.

Celebrities often have large and loyal followings, and when they introduce your offer to their following the trust is already established. Their followers immediately trust your brand because of the celebrity introduction. This strategy can be wildly effective, however, there are certain factors that you need to consider before hiring a celebrity influencer for your business.

The number of followers.

The first thing that you need to consider is the number of followers the celebrity influencer has. The more followers your influencer has, the more people that will potentially be exposed to your brand and offer.

“While followers don’t automatically translate into sales, it’s a good idea to target celebrities with a decent amount, as the cost will typically be high, so you want to get the most out of your budget,” offers Darryl Howard of NuWays MD.

You also want to do a little audit of their followers, and make sure they align with your offer. Large numbers alone won’t help. You need to make sure their audience is one that will be interested in what you offer. For example, a fitness celebrity’s followers aren’t going to be interested in a candy brand. Target larger audiences based on audience and not just sheer numbers alone.

Celebrity status.

The status of the celebrity is also a huge factor that needs to be taken into consideration. For instance, a celebrity that has a strong online presence will have more influence on the audience that one that isn’t highly active online. To put it in other words, a celebrity that interacts more on an online platform will be able to generate more value-packed influence on his or her followers than a celebrity who is not that active online.

“So, if you are planning to hire a celebrity influencer you need to make sure that he or she has a strong online presence to go along with a great number of followers — that is the only combination that will benefit your business,” says Diana Martin of PianoHunter.

The type of content they post.

Another thing that needs to be considered is the kind of posts usually posted by a potential influencer. “Remember, an influencer that you hire is representing your brand. If they have questionable or controversial content on their account it can reflect poorly on your company by association. Spend time to really make sure their content suits your brand’s message,” says Jake Braun of ChopperExchange.

When you look at a celebrity like The Rock, you know that his message is always positive. He is never in trouble and doesn’t post content that is offensive and rude. A comedian, on the other hand, might have video clips or posts with foul language that your brand would not want to be linked to.

Social media outlet.

Each brand or business needs to have a good understanding of what social media platforms their target audience is most active on. “A company that is targeting senior citizens, for example, wouldn’t want to hire a large Snapchat celebrity, as their audience doesn’t use that platform. Know where your audience is active, and then find celebrities that dominate those platforms,” suggests Optimally Organic’s CEO, Christopher VanDeCar.

So, if you are planning to hire a celebrity influencer you first need to make sure that he or she caters to that particular social media platform. Otherwise, there is no point hiring that particular influencer for your business, as there will be little to no return.

Audience engagement.

You want to target influencers that have high engagement rates in terms of likes and comments, but you also want to look for those that actually engage back with their following.

“You could do well by having a large account post about your product, but if you work with an influencer that will drop back into the comments and engage with the audience on sponsored posts, it will cause much more engagement, and thus more exposure for your business,” says Luqman Khan, founder of best water dispenser 2018 review company Wireloo.

A good celebrity influencer not only puts up quality posts, but he or she also interacts with the audience. Regular interaction means that they are likely to pay more attention to your posts.