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Content marketing and social media platforms are very important tools when it comes to reaching customers or a mass audience. This is especially important for those in competitive industries trying to break through and command consumer attention.

Social media is one of the most effective marketing platforms, as almost every consumer you could want to target is active on at least one of the many platforms. Whether it’s Instagram, Facebook, Twitter or Snapchat, using the leverage of a celebrity influencer is a great way to place your business in front of a large audience, attracting them and then converting them into customers.

Celebrities often have large and loyal followings, and when they introduce your offer to their following the trust is already established. Their followers immediately trust your brand because of the celebrity introduction. This strategy can be wildly effective, however, there are certain factors that you need to consider before hiring a celebrity influencer for your business.

The number of followers.

The first thing that you need to consider is the number of followers the celebrity influencer has. The more followers your influencer has, the more people that will potentially be exposed to your brand and offer.

“While followers don’t automatically translate into sales, it’s a good idea to target celebrities with a decent amount, as the cost will typically be high, so you want to get the most out of your budget,” offers Darryl Howard of NuWays MD.

You also want to do a little audit of their followers, and make sure they align with your offer. Large numbers alone won’t help. You need to make sure their audience is one that will be interested in what you offer. For example, a fitness celebrity’s followers aren’t going to be interested in a candy brand. Target larger audiences based on audience and not just sheer numbers alone.

Celebrity status.

The status of the celebrity is also a huge factor that needs to be taken into consideration. For instance, a celebrity that has a strong online presence will have more influence on the audience that one that isn’t highly active online. To put it in other words, a celebrity that interacts more on an online platform will be able to generate more value-packed influence on his or her followers than a celebrity who is not that active online.

So, if you are planning to hire a celebrity influencer you need to make sure that he or she has a strong online presence to go along with a great number of followers — that is the only combination that will benefit your business.

The type of content they post.

Another thing that needs to be considered is the kind of posts usually posted by a potential influencer. “Remember, an influencer that you hire is representing your brand. If they have questionable or controversial content on their account it can reflect poorly on your company by association. Spend time to really make sure their content suits your brand’s message,” says Jake Braun of ChopperExchange.

When you look at a celebrity like The Rock, you know that his message is always positive. He is never in trouble and doesn’t post content that is offensive and rude. A comedian, on the other hand, might have video clips or posts with foul language that your brand would not want to be linked to.

Social media outlet.

Each brand or business needs to have a good understanding of what social media platforms their target audience is most active on. “A company that is targeting senior citizens, for example, wouldn’t want to hire a large Snapchat celebrity, as their audience doesn’t use that platform. Know where your audience is active, and then find celebrities that dominate those platforms,” suggests Optimally Organic’s CEO, Christopher VanDeCar.

So, if you are planning to hire a celebrity influencer you first need to make sure that he or she caters to that particular social media platform. Otherwise, there is no point hiring that particular influencer for your business, as there will be little to no return.

Audience engagement.

You want to target influencers that have high engagement rates in terms of likes and comments, but you also want to look for those that actually engage back with their following.

“You could do well by having a large account post about your product, but if you work with an influencer that will drop back into the comments and engage with the audience on sponsored posts, it will cause much more engagement, and thus more exposure for your business,” says Luqman Khan, founder of best water dispenser 2018 review company Wireloo.

A good celebrity influencer not only puts up quality posts, but he or she also interacts with the audience. Regular interaction means that they are likely to pay more attention to your posts.

Spirited, fun and always a joy to talk with, we sat down with Nanishka Torres, author of The Prince.

Nanishka was inspired to write The Prince when she noticed a lack of positive LGBTQ books in the literary world. She felt it necessary to write a love story between two men that did not focus on their coming to terms with their sexuality. She wanted a story that showed the love between men with conflicts coming from other sources other than their sexual orientation.

The Prince is a fantasy novel that takes place in a kingdom called Finrir. Prince Callum is loved by his people and rules his kingdom with peace and justice. Lorkan, Prince Callum’s partner, is kidnapped by a radical religious group and the story unfolds.

Q. If you could give your book to one celebrity, who would it be and why?

A. Humorously, I’ve already given my book to a celebrity: Sebastian Stan. I based the character of Lorkan on Sebastian Stan. He is such a kindhearted person, as well as a person with conviction, and I kept him in mind as I wrote Lorkan.

Q. If you could give your book to one singer/musician, who would it be and why?

A. I would give The Prince to Henry Jackman. He composed the soundtracks to “Captain America: The Winter Soldier” and “Captain America: Civil War”, and I absolutely love the way he supports the story with his compositions. I would love to hear what music comes to his mind while reading the book.

Q. If your book was turned into a film/TV show, who would you tap to play the lead(s)? Why?

A. Sebastian Stan to play Lorkan, of course. I also had James McAvoy in my mind as I wrote Rhett Ryckoff, and he would portray him magnificently. Jesse Williams or Aubrey Joseph (when he’s holder) would both be perfect as Callum, and Gabrielle Union is my ideal Queen Thestera.

Q. What is the core message you want to deliver to the world through your writing/books/stories?

A. The core message is that we will all do just about anything for those we love. I wanted to portray the love shared among these characters at equal levels to emphasize that we all love the same: gay, straight, bisexual, male, female, non-binary, trans, whatever, love is universal and has no boundaries. It isn’t more powerful when between a heterosexual couple than a homosexual one. It isn’t more powerful between romantic love than familial love or friendship love.

Q. Recommend a book from another author. Why should people read this book?

A. I just finished “Beat the Reaper” by Josh Bazell. It’s a really fun read with a main character you like straight from the beginning. I also recommend “Abraham Lincoln: Vampire Hunter” by Seth Grahame-Smith. I absolutely love how well he wove history with fantasy, making all of the supernatural elements sound plausible.

Rapid Fire Questions and Answers

Q. Star Wars or Star Trek?

A. Star Wars

Q. Guardians of the Galaxy or X-Men?

A. X-Men

Q. Kittens or puppies?

A. Puppies

Q. Ninja or pirates?

A. Ninja

Q. Reading or writing?

A. Writing

Q. Marvel or DC?

A. Marvel

Q. Coachella or Broadway?

A. Broadway

Q. The ability to fly or mind reading?

A. Ability to fly

Q. Miley or Selena?

A. Miley

Q. E.L. James or J.K. Rowling?

A. J.K. Rowling

Q. Meat or Veggies?

A. Meat

Order a copy on Amazon

One of the original reality TV shows, Big Brother, is back for an all new Season 20. With it’s new cast in place, one of them is a life coach and this could be must see TV.

Life coaches are notorious for making people feel uncomfortable in the same way therapists do because they have the ability to deeply psychoanalyze individuals and see through their facade.

Some of the other contestants include a life guard, stay at home mom, a medical sales rep, a female football player, a former undercover police man, a fitness model, a Vegas entertainer, and a substitute teacher.

These reality shows are all about mixing personalities that cause friction where everyone gets on each others nerves to create havoc for our entertainment. The life coach selection is the one that seems like an interesting ingredient in the mix.

Will she try to fix everyone’s life?

Or will she just observe and commentate as everyone else implodes on each other?

Will she be the antagonist or the protagonist?

Only time will tell.

But the one thing that is certain is that she will make the show more interesting to watch since she will provide an analytical lens into the dynamics displayed by the others.

For those of you who may not be familiar with the show, Big Brother is a television reality game show based on an originally Dutch TV series of the same name created by producer John de Mol in 1997. The series follows a diverse group of contestants, known as HouseGuests, who are living together in a custom-built home under constant surveillance. The HouseGuests are completely isolated from the outside world and can have no communication with those not in the house. The contestants are competing for a $500,000 grand prize, with weekly competitions and evictions determining who will win the show.

This show came out before the other hit reality TV show Survivor and its premise was based upon Big Brother.

A Chat with Laurie Finkelstein, Author of Next Therapist Please

Next Therapist Please was inspired by author Laurie Finkelstein’s real-life events and struggles. Laurie weaves her personal experiences with mental illness into her hilarious, sidesplitting story. Grab a cocktail and enjoy this one-on-one chat with Laurie.

The novel tells the story of Janie, a free spirit and endearing main character who marches to the beat of her own drum. Janie has passed through so many therapist offices she cannot keep track, so she has started referring to each therapist by number. While some have helped Janie, others were duds. Janie recalls her experiences with a cocktail in one hand and a paint brush in the other.

Awesome fact about Laurie: She is so passionate about bringing awareness to mental illness, that she donates 10% of each book sale to the National Alliance on Mental Illness.

Q: If you could give your book to one celebrity, who would it be and why?

A: Ellen DeGeneres. She would love the book and want to bring me on as a guest to talk about breaking the stigma of mental health one laugh at a time. All audience members would receive the book, and Ellen would bring out a big check donation to NAMI, The National Alliance on Mental Illness. I donate 10% of my sales of Next Therapist Please to NAMI. With the rash of celebrity suicides it is essential we reach as many people as possible to give a message of hope.

Q: What advice would you give to Janie in your book and why?

A: Embrace and love herself for who she is despite her challenges. To be gentle and kind with her when depression or anxiety intrudes her day. Janie needs to know her mental illness does not make her less of a person. Learn and practice mindfulness, which will help manage her illnesses more effectively. I need to take that advice LOL!

Q: If your book were turned into a film/TV show, whom would you tap to play Janie? Why?

A: Leslie Mann is my ideal Janie. She has great comedic timing and plays tragedy really well. Love her voice and look.

Q: What three books are on your To Be Read list this summer?

A: LOL – that’s like choosing your three favorite Jelly Belly combinations. Checked by Jennifer Jamelli, Hypnotic Seduction by L.L. Kellogg, and Baker’s Dozen by Autumn Doerr are three of many.

Q: What is the core message you want to deliver to the world through your writing/books/stories?

A: I want to champion the underdogs, the leftovers. I want to be an example of successful living with mental illness in all its messy roadblocks and detours. I want to help people talk about mental illness openly and freely. I want to raise awareness and money for research and treatment of the mentally ill.

Rapid Fire Questions and Answers

Q: Guardians of the Galaxy or XMen?

A: XMen

Q: Meat or Veggies?

A: Veggies

Q: The beach or the mountains?

A: Beach

Q: Kittens or puppies?

A: Kittens

Q: Ninja or pirates?

A: Pirates

Q: Selfie or group photo?

A: Group Photo

Q: E.L. James or J.K. Rowling?

A: J.K. Rowling

Q: London or Istanbul?

A: London

Q: Hippies or hipsters?

A: Hippies

Q: Miley or Selena?

A: Selena

Want more? Grab the novel on Amazon!

A Look Inside the Mind Behind the Break-Out Cozy Summer Mystery: Baker’s Dozen

Autumn Doerr is the author of the must-read summer mystery novel, Baker’s Dozen: A Lexi Fagan Mystery. The book was inspired by a real fire she witnessed in San Francisco in the 80s. That experience evolved into the first book in the series. It makes for the idea summer book.

The book tells the story of Lexi after she moves to San Francisco and lands a job working at a local bakery. Tragedy strikes when her lover, who is also a firefighter, turns up dead in a devastating fire. Suddenly, she’s caught up in the murder investigation and begins to uncover secrets that could get her killed.

Q: What makes your book a must-read?

A: If you enjoy a good mystery, can appreciate an old-fashioned bakery and get a kick out of San Francisco, or have always wanted to visit, “Baker’s Dozen” is for you.

Q: What is something interesting/cool/unbelievable you discovered while researching your book?

A: For opera buffs, before the 1983 Fall season, there were no English supertitles at the San Francisco Opera. La Traviata, the opera that’s in the book, was the opera that popularized the practice. (Hint: there are supertitles at the La Traviata, in “Baker’s Dozen”.)

And for those of you into more gruesome research: The inciting event in my mystery book is a fire at the Cathedral Hill Hotel in San Francisco. I witnessed this fire in 1983 and, over 20 years later, it sparked the idea for my mystery book. Through research, I discovered that the December 18th fire had taken two people’s lives and prompted Mayor Diane Feinstein to require sprinklers be installed, along with smoke alarms, in all hotels to bring them up to code. At the time, I didn’t even know two people had been killed as a result of the fire.

Q: If your book was turned into a film/TV show, who would you tap to play the lead(s)? Why?

A: For some reason, Rooney Mara comes to mind for the main character, Lexi Fagan. She has such a range and looks very young. She can play naive and smart, not a combination you see too often. Denzel Washington for Detective Robert Reiger, of course; though he doesn’t have a big part in Book 1, he does play a larger role in the second book that I hope to publish later this year. In case Mr. Washington is busy, hem hem, I also think Donald Faison from Scrubs or Cedric Yarbrough (Reno 911 and Speechless) would also be smashing.

Q: Tell us something about you that no one else knows.

A: I can tap dance (barely) and love to cut a rug on the dance floor to early disco.

Q: Recommend a book that is similar to yours. If people like X, then they’ll love your book because…

A: If you like Sue Grafton’s Alphabet series, you’ll like “Baker’s Dozen.” Grafton’s novels are known for their interesting, and often older, characters. Her descriptions of the fictional town of Santa Teresa ground her stories so you feel as if you’re there. I tried to do the same thing with descriptions of my beloved San Francisco. And, finally, Grafton protagonist, Kinsey Millhone, gets caught up in a lot of hairy situations; something that Lexi Fagan has a habit of doing.

Rapid Fire Questions and Answers

Q: Meat or Veggies?

A: Meat

Q: Kanye West or Taylor Swift?

A: Taylor

Q: Coachella or Broadway?

A: Broadway

Q: Selfie or group photo?

A: Group photo

Q: Hardcover book or Kindle?

A: Hardcover

Q: Chess or Candy Crush?

A: Chess

Q: Cookies or cake?

A: Cake

Q: Firefighters or cowboys?

A: Firefighters

Q: E.L. James or J.K. Rowling?

A: J.K. Rowling

Q: Kittens or puppies?

A: Kittens AND puppies!

Ready to unravel this tasty mystery for yourself? Find the book on Amazon.

A Conversation with the Creators of XX v XY: The Final World War

XX v XY: The Final World War is a dystopian novel that feels like it is coming true. As tensions flare between women and men, women’s voices are being heard louder than ever before thanks to #MeToo, #TimesUp and #BeattheOdds.

We’re digging into the heads of the creative team who produced the book everyone is reading this summer. Bobby Goldstein is the idea guy. The executive producer and creator of the hit TV show Cheaters, he has an insider’s perspective of what triggers women and men.

Christina Cigala is the author. By day, she’s a TV writer and producer — by night, she’s a must-watch author who bled words into a book that is downright creepy in the way it depicts characters who match many of today’s players. For example, the book features a maniacal President X who, just like our current POTUS Donald Trump, runs a beauty pageant. The correlations between this made-up world and our own has people wondering if we truly are on the edge of an all-out battle between the sexes.

Q: Your book’s genre is popular right now, why is that?

A: Goldstein — The subject matter/genre of XX v XY speaks to a shifting paradigm at this moment.  Humanity is made up of groups and subgroups, all of which are rising up from history and tradition to take a stand against prior poor treatment of yesteryear. The ascent du jour happens to be women now who have been under-appreciated and under-rewarded for centuries by patriarchal societies. If one is not part of the spewing lava, then at least one likes to watch the spewing lava because it is a train wreck, which people like to watch.

Q: What was the hardest part of writing XX v XY: The Final World War?

A: Cigala — Sitting down and writing. I was on set most of the time I was writing this, and it was really hard to find the time.

Q: What was the most rewarding part of writing XX v XY: The Final World War?

A: Cigala — Gaining the confidence that comes from writing a book — no one can take that away from you.

Q: If XX v XY: The Final World War was turned into a film/TV show, who would you tap to play the lead(s)? Why?

A: Goldstein — Charlize Theron, Amy Adams, Halle Berry, Julianne Moore — these are my rolling stones; I love them all. Why? Because they give off so much power with their eyes. They all just make me want to say, “Yes ma’am” and “No ma’am”.  But I’d like to kick back and watch it with Jennifer Aniston because she was a big fan of Cheaters.  

Q: What makes XX v XY: The Final World War a must-read?

A: Cigala — I’m a really creative writer and it’s weird and fun and short.

Q: If you could give your book to one world leader, who would it be and why?

A: Goldstein — The crown prince of Saudi Arabia.  He’s just now allowing women to drive. Imagine if he got caught up on the set of 9 to 5.  Where would those women have sent him?  

Q: If you could give your book to one celebrity, who would it be and why?

A: Cigala — Amy Sedaris because I love her so much.

Rapid Fire Questions

Q: The beach or the mountains?

A: Goldstein — Beach for sure

Q: Cats or dogs?

A: Goldstein — OMG, get them all away from me. They smell and would eat your food without regard.  

Q: Ninja or pirates?

A: Goldstein — Pirates

Q: Alice in Wonderland or Lord of the Flies?

A: Goldstein — Lord of the Flies. It has come true.  

Q: Sponge Bob Square Pants or Bugs Bunny?

A: Goldstein — Bugs Bunny. I was called the rabbit at the courthouse because nobody could catch me.  

Q: Thor or Hulk?

A: Cigala — Alex Mack

Q: Miley or Selena?

A: Cigala — Miley does a great Dolly cover.

Q: Game of Thrones or The Sopranos?

A: Cigala — Mother of Dragons or bust.

Q: Hardcover or Kindle?

A: Cigala — I love an audio book!

Q: Formal attire or yoga pants and a hoodie?

A: Cigala — Girls in tuxes are the best thing.

XX v XY: The Final World War is shocking statement about our times. Find the book on Amazon and from bookstores and retailers everywhere.

Khloé Kardashian has fans going crazy after she recently posted a photo of her slim waist with a waist-trainer on. The 32-year-old has been open and public about her change in lifestyle and how she has decided to go from the “fat sister,” to someone who goes to the gym and works out religiously, and changed her diet. After her divorce and split from ex-husband, Lamar Odom in 2013, Khloé had turned over a new leaf and wanted to reinvent herself.

Recently, she has been looking better than ever, showing off her workout routines with sister Kourtney Kardashian on her Snapchat and Instagram profiles, but, after sharing a new photo of her slim waist, fans are worried the reality TV star has gone too far.

Khloé posted this photo of her slim waistline sporting a festive waist-trainer that she uses to synch her waist to appear smaller. But, while many women use these devises, they are not always safe. Some fans reached negatively in comments thinking that Khloé has gone “too far” and looks “unhealthy.”

According to a source close to the family, Angelina is having a hard time keeping her children happy after the filing, especially because they’re getting a little “homesick.”

“It’s been weeks since the kids moved out of their home and they are getting homesick,” the source said. “The children are sad, miss the huge house they grew up in, and have been complaining to Angelina that they want to go home. The older children are not happy with the situation while the younger ones are having trouble understanding why they can’t just go home.”

The divorce was based on irreconcilable differences, but news quickly turned to Brad’s questionable parenting skills. The FBI ended up investigating Brad’s parenting style, specifically with his oldest son, Maddox.

The father and son allegedly had a physical altercation on the family’s private jet a while back, which sparked the decision to open up an investigation into child abuse. However, the case came back negative, and Brad was given permission to see the children periodically and with a counselor present.

The whole family underwent counseling, both together and separately, and Brad and Angelina are reportedly being as mature and civil as possible during this transition. Obviously, no divorce is easy for the children—especially when there’s six all under the age of 16—but if the parents are as civil as they claim, maybe they can return to their California home soon.