Recognizing a Successful Real Estate Agent

Recognizing a Successful Real Estate Agent

Finding the right person to list your home or help you on a search to buy a new one can be daunting. There are dozens of real estate agents in any community, and since your decision to buy and sell can be lifechanging, you definitely need to pick the right agent for the job. Here are some hallmark identifiers of a successful real estate agent.

Local Experience and Knowledge

If someone is new to town, they aren’t going to know all about the school districts or where the closest communities are to transportation hubs. You don’t want a beginner helping you find your dream home. A local agent will experience may grab your attention through real estate prospecting postcards. This local form of advertising may be worth a second look.

Strong Organizational Skills

When you speak to an agent, you want to know that they are truly listening to what you say. They could drag you around from house to house, but if none of these homes have the details or designs that you are looking for, it is nothing more than a waste of time. A successful real estate agent will note the wants and needs of the client when looking at properties, sorting them into priorities and affordability.

Reliable Connections

When you fall in love with a home, you want to know that your agent is going to get the job done. Whether it be the negotiations with the listing agent or arranging for signing at a title company, your agent should have reliable connections and a strong reputation in the field among his or her peers. Agents that can work well with others get the job done faster and with less headache.

Don’t launch your dreams of a perfect home to a real estate agent without checking them out beforehand. You want a partner in the process, not a stressor.

Effective Marketing In A Remote, COVID-19 World

Effective Marketing In A Remote, COVID-19 World

The start of 2020 not only brought a new decade, but it also brought a new mysterious pneumonia-like virus outbreak known as the novel Coronavirus (COVID-19). With the number of cases continuously increasing daily, the World Health Organization declared the novel COVID-19 a worldwide pandemic. Millions of people worldwide have been affected in one way or another by this outbreak. With over 4.2 million+ confirmed cases around the globe, it’s apparent that the outbreak is moving quickly and spreading rapidly. 

Some countries are currently experiencing a rapid rise in new cases. Meanwhile, in others, the rate of growth has slowed after leaders have instituted nationwide lockdowns, leading to a battered world economy. As a result, many businesses around the world were forced to change their working conditions and some even had to shut down. However, that doesn’t mean things will be like this forever and it doesn’t mean your marketing and creative engine has to grind to a hault.  By engaging a company to help with your work on an outsourced basis, you save financially while consistently moving your marketing engine forward.  Flocksy is the premier outsource creative, content and marketing platform, that engages only professional creatives. With this service, you can not only create a game plan, and utilize various marketing strategies, but also support your business while it is in a transition of any kind.  Re-opening takes planning, time, effort, and the proper deployment of both inbound and outbound marketing.  By utilizing a custom service on a retainer-basis, you can engineer your growth, remain consistent with your customers, and reap the rewards from your hard work. 

The main goals of a successful re-opening digital marketing strategy should be to build consumer confidence through clear communications that set and manage expectations related to your business operations. Best customer communications practices include:

  • Use multiple communication channels to ensure your message is widely received and reinforced.
  • Create and share a FAQ document to address the most common questions regarding your health and safety practices and other important changes to your daily operations.
  • Be prepared to listen and respond to customer comments and inquiries quickly.

Develop a reopening digital marketing strategy that addresses each of your online channels such as your website, your social media, online advertising, and your Google My Business profile(s).

Step 1: Optimize Your Google My Business Profile

Over 5 billion search queries are performed daily on Google search. Google specifically built its Google My Business platform to help local businesses attract customers. A properly optimized Google My Business profile is proven to help achieve a top Google search rankings and directly attract customers. Therefore, optimizing and maintaining your Google My Business profile should be pivotal part of your re-opening strategy.

Step 2: Update Your Website in Key Places

After seeing your Google My Business page and your recent Google Posts, your customers should have the confidence that your website has the same information to match. On your website, you can offer expanded content pinpointing specific operational shifts your customers may expect.

For critical operational updates or promotional offers, consider adding copy where it’s most likely to be seen. Review heatmap or clickmap data to determine what sections of your website maximize exposure of your message. Consider adding a pop-up message to capture attention and eliminate confusion. It may mean the difference between more revenue or less.

Finally, if you have specific and developing information about your business, whether this is health and safety-related or new reopening guidelines, an important digital marketing strategy tip is to create a separate page or section on your website and direct visitors to it.

This can be accomplished through a pop-up, a link on your main navigation, or a link or banner from critical pages. This grabs customers’ interest and makes sure they know all the details when it comes to your reopening. If the information is health and safety-related, this gives you the chance to make your customers feel comfortable about returning to your business as you reopen.

Step 3: Update Your Social Profiles

Today, customers expect a business’ social media to be the most accurate and up-to-date resource for operational changes. Your social media profiles may very well be the “front door” for customers online because each channel serves content in a chronological timeline. The date of your most recent update shows your level of activity to keep customers informed through your reopening.

To implement a strong digital marketing strategy, first, audit your social profiles – make sure you know what profiles represent your business online. Consider:

  • Facebook
  • Instagram
  • LinkedIn
  • Yelp

Not only is it important to be prepared, but it’s also important to learn how to adapt and make changes where necessary. As a business owner, you need to be able to respond and adjust your strategy accordingly. Flocksy can help you update your digital marketing materials quickly and affordably. They offer web development, graphic design, copywriting and video production.

Normalcy is not going to happen overnight. In fact, “normal” for you moving forward may look very different from what it looked like before the coronavirus pandemic. Your journey back to the volume of customers you had before may take time, but all your business can do is keep learning, growing, and evolving as new information becomes available. It’s important to continuously research, learn, and adapt so that your business can be the best it can be.

5 Tips to Travel Safely

5 Tips to Travel Safely

Traveling is one of the most enjoyable things you can do by yourself, with friends, or with your family. You create memories, see new places, and experience activities that you can’t at home. However, it can be dangerous at times. 

For tourists, the most common crimes experienced are theft by pickpocketing, scams or being overcharged, credit card fraud, and physical assault. To avoid these issues, use our tips on ways to travel safely. 

https://unsplash.com/photos/mSESwdMZr-A

Be Mindful What You Post 

Going on vacation is a once a year event for most of us. It’s natural to want to post all your amazing photos on your social media, but you could be putting yourself at risk. 

One online blog article explains that you’re vulnerable to getting your home broken into and robbed when you do this. It might be a better idea to save your pictures and post them when you return. 

Whether or not you post before you leave for vacation, make sure your house is secure. Leaving one light on while you’re away is an excellent way to make potential burglars think there’s someone home. 

Don’t Draw Attention to Yourself 

We’re all guilty of buying new clothes before we travel. You pack your bags with your favorite pieces and things you might not normally wear. 

However, when you go out dressed to impress, it makes you a target for theft. If you have children and they bring their most up to date devices with them, this can also draw attention. 

It’s better to dress more casually and leave anything you’d be seriously upset about losing at home. 

https://unsplash.com/photos/qyAka7W5uMY

Don’t Trust Public Wifi

Restaurants or stores use free wifi signs to get you to come in. Although this is convenient when traveling, it can be a hotspot for an identity thief to attack.  

When you log in on public wifi, hackers can access your phone and can see your banking app, including your account information and your social security number. Any other important work or personal information that’s on the device can be stolen too. 

Trust Your Feelings 

Intuition can save you from bad situations when traveling. Whenever you go somewhere, and you don’t like the vibe, you need to leave immediately. There’s a reason why you feel this way, and you should trust it. 

Try to stay in places that are well lit, and with other people around. Never go somewhere alone with someone you just met because you never know their intentions. Be mindful of how much alcohol you’re drinking because it can impair your judgment. 

https://unsplash.com/photos/TrhLCn1abMU

Invest in Travel Insurance 

Even if you’re only going away for a week, travel insurance can come to save the day when something terrible happens. Depending on the plan you buy, you’ll be covered if something happens with your flights, you’re robbed, you have to go to the hospital, or your bags are lost at the airport. 

It’s normal to go on a trip and never have to use your travel insurance. However, it’s better to be protected than have something go wrong and have to sort it all out on your own. 

The Bottom Line 

Traveling is one of the best things in life, but you need to remember to stay safe. You want to come home with memorable stories that you can continue telling for the years, not nightmares that will haunt you. 

Use our tips to travel safely, and you’ll be all set for your next big trip. 

An Overview of Third-Party Logistics with Freight Hub Group

An Overview of Third-Party Logistics with Freight Hub Group

The use of third-party logistics has become an increasingly important part of the global economy as the world becomes more connected through the use of the internet. This has become especially relevant with the modern explosion in online shopping, which relies on a well-connected network of shipment and storage logistics in order to move goods from manufacturers to customers. To gain a better understanding of this important field, we turned to information from Freight Hub Group, a leader in third-party logistics. Look to the below information to better understand how goods make their way along a typical supply chain.

Order fulfillment

One important part of many supply chains is order fulfillment. Since many goods are housed at warehouses operated by third-party logistics companies, these companies are often involved in the process of delivering goods to customers. Otherwise said, it is not typical for a representative from a company that sells a product to visit a third-party warehouse whenever a customer order is placed. Instead, it is often expected that the warehouse operator will receive the order and handle the process of retrieving the item from storage and passing it along the supply chain to the customer.

This process relies on robust communication between a third-party logistics company and its clients. For instance, when a relationship is first established between these companies, a client will often fill out documentation detailing how goods should be handled and the process that will be used for delivering goods to clients. That way, when an order is placed, there is already an established system for how such an event will be carried out. As such, a warehouse operator can simply follow the pre-established guidelines and work to make a delivery that will be in line with the quality standards expected by both the client and the customer making the order.

Role of technology

Of course, the above process is helped greatly by technological development in the modern era. These types of customer fulfillments are commonly handled automatically thanks to such pieces of technology, which often involve the use of web platforms that are directly accessible by clients. These platforms allow clients to easily set up their preferences for fulfillment processes and make changes when necessary. They also help clients track a myriad of important statistics related to their orders, such as warehouse supply levels, transportation locations, and delivery details.

One of the reasons that Freight Hub Group has been able to excel in its field is its early recognition of the importance of technology in the third-party logistics industry and the need for implementation of such platforms into their business operations. The company’s innovative system, TruckHub, offers its customers direct control over numerous stages of the supply chain. This includes a focus on both communication and automation to ensure orders are handled seamlessly. The goal of the platform is to provide clients with an “Uber-like experience” that provides flexibility and inspires trust that storage and shipping logistics will be handled as expected.

Shipping details

As touched upon above, storage is merely the first part of the fulfillment process. After an order is placed by a customer, and a specific good is retrieved from a warehouse, the next phase of the journey is centered around transporting that good to the customer. This is typically handled through less-than-truckload (LTL) shipping options. LTL shipping is often utilized in last-mile shipping because it is a cost-effective way to ensure goods are delivered in a timely and efficient manner. Since warehouses are often strategically located in a variety of locations to enable short delivery distance at the end of a supply chain, this shipment method can typically be utilized directly from a warehouse.

LTL shipping stands in contrast to full truckload (FTL) shipping, which is often utilized when a collection of goods is large enough to completely fill a truck bed or other shipping container. It can also be used when a client wants to ship goods by themselves, even though they do not completely fill a shipment method, such as in a case where special considerations must be undertaken during transportation. While FTL is an oft-used shipment method for delivering goods to a warehouse or across long distances, LTL is typically the favored method when a fulfillment process is seeking to deliver goods from a warehouse to a customer.

Company background

The information provided in this piece stems from the extensive background of experience provided by Freight Hub Group as it serves customers from its location in South Florida. The company was founded by CEO Luis Lopez after his own early experience in the third-party logistics industry taught him there was an opportunity for improvement. By utilizing an approach with a strong focus on technology, he’s been able to advance the quality of typical offerings, such as the transportation of hazardous materials. This has helped clients achieve a level of agility and flexibility in their planning that was previously difficult to find.

At present, the company is known for the quality of its offerings through its four main subdivisions, known as Dray Hub, FTL Hub, LTL Hub, and WHSE Hub. With its location near both the Port of Miami and Port Everglades, the company is able to offer these services in a customizable fashion that takes into account its clients’ needs for drayage, storage, and transportation options that work on their own terms. This collection of resources has helped set the company apart as a leader in the field of third-party logistics and a reputable source of related information.

Though the need for adequate storage, transportation, and fulfillment services has become more pronounced with the increased popularity of online shopping, many individuals and organizations still have gaps in their understanding of the field. The above overview, created with information from Freight Hub Group, can help to fill in those gaps and provide a more complete understanding of how a product can move from a manufacturer to its final destination. Utilize this information, along with other resources on the subject, to help improve the quality of your business plan and your ability to deliver goods to customers.

Outsourced Marketing Support Means Professional Work On Demand

Outsourced Marketing Support Means Professional Work On Demand

Flocksy is a professionally managed flat rate creative services and content platform focused on long-term relationships with clients, designers, and partners. Flocksy utilizes only U.S.-based project managers who understand the needs of both clients and on demand teams. Their team is fully vetted and tested, ensuring their clients get top notch results for the projects they desire. Flocksy was founded in 2016 by Sam, George, and Charles Ryan as the first platform of its kind to offer the breadth of services and consistency of teams.

Flocksy’s proprietary platform engages teams, both internally and externally, through their user-friendly platform. Their platform is cost-effective for businesses of all sizes and locations. The monthly cost is at $349, $420, or $995 price points and Flocksy offers video editing and creation, copywriting, design, website development and voiceover services.

The company works with businesses of all sizes that need marketing materials created and agencies. They help their customers with all their marketing projects for a fraction of the price they would pay an inhouse team. Their service replaces the typical full-time designer, video editor, developer or writer and more. 

Flocksy integrates chat functionality and a full dashboard, both of which are focused on consistent, best work practices for every project. Their platform vets and selects only the best creatives from around the world, ensuring work is done correctly and on time. Flocksy was designed so clients get a whole team they are working with and not one person that they may or may not connect with.

Businesses sign up and can create unlimited design, video, development and writing projects. Flocksy then forms a fully vetted team around the customer’s account based on the projects they run, their style, and more. The team then works on all their projects and makes sure to keep their brand and style consistent. Their professional-grade work is work we use ourselves. 

Flocksy has proprietary software that vets creatives who want to join. Once they submit the application and go through an onboarding process, they have a team of experts review the applications that make it through the onboarding process. The experts choose who is finally accepted based on a number of criteria. Once creatives are accepted onto the platform, they start joining teams and work directly with the clients. 

The teams get projects done in 12 hours on average. Since there is always someone available on the team to work on the projects, there are few delays and most projects are done correctly and consistently the first time around. This allows businesses to scale and start as many projects as they need without any bottlenecks. 

Flocksy has consistently beat client expectations for quality of work and work turnaround times from our first day in business. Typically, the Flocksy team is one you build as a consistent, complete outsource team, focused on your core business needs. Flocksy was designed to work with small to mid-sized businesses the way they do business best. And their retainer-based monthly service fee includes all work, licensing, and more.

Clients can do as many projects as they can complete in a given month.  In order to better focus on client work, projects can be located into our dashboard and are completed one at a time.  When you sign off on a project, the next one begins. The dashboard includes recent activity in a client’s account, the team, the client’s active projects and stats on their activity. 

The proprietary portal is very user-friendly. Clients can easily sign up and create projects within minutes. They can easily provide feedback by commenting and tagging designs within a project. Once the client is happy with a project, they can simply close it out and the team starts on the next project in the queue. 

Accounts are each assigned a dedicated Project Manager. The Project Manager is USA based and oversees the client’s team and account. If the client has any questions, issues with the team, concerns about a project or more, they can simply reach out to their Project Manager for a fast response (usually in under an hour). 

With the My Team page clients can see everyone on their team and remove team members they don’t like. The dashboard allows the client to quickly see what is happening in their account.  And the Pending Projects area, allows clients to create unlimited projects and have them queued up. The team works through them as fast as possible. Flocksy enables you to keep your team for the long haul or change them around whenever you want to.  Flocksy’s professional creatives and active team members serve as outsourced members of YOUR team.

3 Ways That Web Design Relies on Creativity

3 Ways That Web Design Relies on Creativity

When you put together a website for your company or organization, you probably think that the process involves lots of computer coding and other technological skills. While knowing how to code is crucial to designing a professional website, the process also involves the following creative skills.

Writing

The heart of every website is its content. If the writing is not original or well-written, people will not trust your information or want to buy your products. Whether you use an SEO reseller or another source, your writers need to use their creativity to develop unique content related to your industry. 

Graphic Design

While your articles must be well-written to generate an audience, they also need to be presented well. This phase of website design is similar to graphic design. Your web designer and administrator pick fonts, images and layouts that best feature your content. Part of this process is scientific, as research has shown where certain widgets should be placed and which styles are most appealing to potential customers. However, your designer still has lots of control over your site’s look.

Customer Outreach

Every website includes information on how to reach its owner. To make yours stand out, get creative with your customer outreach. Ask your web designer to add a joke or funny image to your customer service page, or generate a new message each time a visitor clicks on your chatbox. The more ways that you and your designer can think of to engage customers and show them that you care about their visit, the more likely they are to return.

Many stereotypes are associated with web design, one of which is that it requires advanced technical skills and nothing else. However, without you and your web designer’s creativity, your writing, graphic design and customer outreach cannot compete with other websites.

3 Signs That Your Southern California Business Needs a Risk Assessment Now

3 Signs That Your Southern California Business Needs a Risk Assessment Now

Small businesses, especially in big business areas like Southern California, may think that they are less likely to experience hacking or data theft because they aren’t as well known as other businesses.

However, they actually face an increased risk of a cyber attack because they generally have fewer security measures in place. 

In fact, more than half of all small businesses that suffer a data breach will go out of business within six months. A data breach can have serious long-term effects on a small business.

Your business reputation could be damaged and you could lose customers. Successful hacking can also dramatically increase expenses in damage control and decrease revenue.

Fortunately, you can protect your business by understanding the security risks you face. Here are 3 signs that your Southern California business needs a risk assessment as soon as possible:

1. You’re Working Remotely

Remote working is more popular than ever due to the COVID-19 pandemic. Although there are many benefits to working at home such as a better work-life balance, no more commuting, and savings on office space, it’s important to be aware of the downsides and threats to your business that remote work can bring. 

As companies increasingly turn to remote working solutions, it’s important for them to keep their employees and data safe from cyber attacks. 

Without proper procedures and security measures in place, your company may unintentionally expose sensitive information, or data may be stolen as it crosses networks and platforms. 

There are several ways to secure your business data, even while everyone is working remotely. First, consider investing in cloud solutions, which allow your employees to access company data wherever they are. 

Second, create a training course for your remote workers which teaches them about how to avoid phishing attempts, how to create secure passwords, and how to keep business data secure. 

Third, if you are working remote and connecting to your business systems onsite, at your company location, then have the proper security technologies in place that assist in mitigating your risk posture. If you are not sure, we can review and help tighten up any vulnerable areas.  

2. You Don’t Have a Managed Service Provider

There are endless ways for your data to become vulnerable to attacks, so it’s important to stay up-to-date on red flags and preventative measures in order to keep data secure. This level of protection is a full-time job that requires specialized knowledge and experience. 

Since your business may not have the resources to hire an in-house IT department, it is worthwhile to explore other trusted IT management systems such as a Managed Service Provider (MSP). 

An MSP manages all technology risks and implements preventative measures for a business. A Managed Service Provider will monitor your systems day and night so that your data is never left vulnerable.

They also make sure that your company is secure from even the most advanced  cyber threats. 

In addition, they perform regular risk assessments for your business. A risk assessment includes an analysis of your current protection methods to detect any weaknesses. 

Examining your current system helps an MSP to know where to increase security. Finding these weak points before they turn into leaks can help your business avoid a costly breach. 

3. You Don’t Have a VPN

If your business normally relies on in-house servers to secure its data, a VPN or Virtual Private Network is key. VPNs allow your employees to connect to your onsite servers securely over the Internet. 

A VPN also ensures all data traveling over the connection remains encrypted, ensuring unauthorized users are unable to view it. If you do not have VPN, your business data is at risk for potential exposure. 

With so much data being stored and sent between coworkers and customers, there are many opportunities for that information to be lost or stolen. Protecting your Southern California business with the help of a risk assessment from a trusted IT company in Ventura will help protect sensitive material from being intercepted by those with malicious intent. 

3 Independent Ways to Make a Living

3 Independent Ways to Make a Living

Does your 9-5 job have you down? These days, it’s becoming common for people to escape the doldrums of office culture and venture out on their own. If you’re ready to join them, here are three ways that might work for you. 

1. Start Day Trading 

You don’t need to be a stockbroker to succeed in day trading, but you do need to know what you’re doing before you jump in. It can be lucrative if done correctly — meaning you have an excellent understanding of money, a solid handle on the stock market and you take it seriously. The only way to know if it would be a good fit is to do some research and evaluate your personal situation, so make sure to cover your bases first.

2. Invest in Real Estate

Getting involved in real estate is another excellent way to earn a living, particularly when you know the ins and outs and are well versed in the market. Having a specific type of real estate in mind is a good place to start. Are you thinking of commercial properties, rental properties or flipping? There are so many outlets in real estate that it can be overwhelming, which is why it’s so important to have a firm grasp on what’s available (and feasible for you) for real estate investing right from the start.

3. Become a Consultant

Have you ever thought about consulting? If there is something you’re really great at doing and you have the credentials and experience to back it up, this could be the ticket to your overall success. Have confidence in your abilities and don’t be shy when it comes to marketing yourself. 

Change can be scary — but it can also lead to greater things. Why not see what else is out there?

What It Takes to Digitally Transform a Business

What It Takes to Digitally Transform a Business




Most new businesses have the benefit of starting from scratch with fully digital processes. They’ll lay the groundwork for the business with critical apps and other technology that can heighten productivity, save on costs, and maintain environmental sustainability.

But for businesses that have operated for years, or even decades with paper records and manual processes, the idea of converting to a digital environment can be intimidating. Many digital transformation attempts go wrong, so if you want to be successful, you need to understand exactly what it takes to make such a program work.

What Is a Digital Transformation?

First, you need to understand what it means to “digitize” your work, or digitally transform your organization. This can mean different things to different people, but digital transformation occurs whenever you take a formerly manual or paper-based process and upgrade it so it can be done with digital tools.

For example, you might convert your paper records in filing cabinets into digital records, stored in an online database. You might turn a manual, paper-based inventorying process into something completed with digital scanners.

In some cases, a business may attempt to fully digitally transform itself; every operation, from the top down, must change in some way. These large-scale efforts are often intensive and expensive, but they have the power to save an organization a ton of money and improve productivity indefinitely.

Keys to Success in Digital Transformation

There are several important fundamentals to ensure your digital transformation is a success, including:

  • A clear vision. First, you need to have a clear vision of what you’re trying to achieve. Merely adopting the “digital is better” mentality isn’t enough. You have to know which products and services are currently available, and understand exactly how they’re going to make your organization “better.” You can dig into specifics later, but you should have a clear overarching vision of how your organization will improve from the start.
  • Documented goals, tasks, and subtasks. From there, you’ll need to formally document as much of your plan as possible. You’ll need high-level goals and sub-goals to achieve, complete with a timeline on when to achieve them. You’ll also need to break this digital transformation project down in terms of tasks and subtasks. Who will be responsible for achieving these? When must they be complete?
  • Leadership and accountability. It’s important for your digital transformation to have a clear leader and accountability throughout the team. Ideally, one point person will be in charge of executing the full digital transformation; it’s their job to assign tasks and ensure deadlines get met. Along the way, various individuals will be assigned responsibilities and tasks, and it’s important to instill accountability in them so they’re motivated to finish their work.
  • Access to the right tools. It should go without saying that your digital transformation success is largely dependent on the types of tools you’re using for the transformation. With bad hardware, bad software, or an incomplete set of tools, your digital transformation simply won’t work. It’s on you to research what types of tools your organization needs, which specific products are the best in each category, and how those products can all work together.
  • Employee unity. Employees often resist change, for the same reasons we all resist change in various areas of our lives. However, if your digital transformation is going to be successful, your employees all need to be on board. Spend some time educating your employees on the importance of digital transformation, and assuage the concerns of people who are reluctant to adapt.
  • Appropriate timing. It’s not a good idea to start a digital transformation in the middle of your busiest season. Timing your transformation will be challenging, but it’s an important consideration to bear in mind.
  • Coordinated changeovers. Similarly, it’s important to coordinate changeovers from old systems to new systems. If some of your team members start using a digital system on Monday, but others are still using a paper-based or manual method on Wednesday, you’ll struggle to reconcile the differences. Make sure all your official “launch” dates are clear and understood—and set a firm expiration date for now-obsolete processes.
  • Room for flexibility. Having a solid, consistent plan for how you’re going to operate digitally in the future is good, but you also need room for flexibility. Your best-laid plans aren’t always going to work out as intended, and new ideas for improvement will constantly emerge. Prepare to adapt as you roll out your new systems.

Planning and executing a digital transformation is harder than it first seems, especially for a large organization. But with the right goals, plenty of proactive critical thinking, and a supportive team to help you along the way, you can greatly improve your organization with minimal downtime or obstacles.




The Role of Vision In Motivating Employees & Being A Great Leader

The Role of Vision In Motivating Employees & Being A Great Leader

If you have ever seen the hit TV show Shark Tank, then you know that it is a great resource for entrepreneurs to learn how to effectively run a business. People such as Mark Cuban and Daymond John provide great insights on how to fund your start up and how to be a great leader. Yet with all of these experts showing entrepreneurs what it takes to lead, why do so many still struggle with this skill?

We are often told that vision is an essential feature of great leadership. But what is leadership vision, how do you develop one ,and what role does it play in business success?

The best place to start this discussion is by exploring how businesses become successful. Business success does not always depend on vision. Suppose you are a creative entrepreneur or inventor and you develop a desirable set of products that are in great demand. 

According to the Coaching Institute, your business success may be mainly a function of your ability to keep up with demand and to produce your products as efficiently and profitably as possible. In this case, no vision is necessary. Your business hit the ground running and your employees couldn’t be more motivated.

This suggests two factors that determine when a leadership vision may be useful: (1) when your business is struggling or needs to change its ways to be successful or (2) when employees are not very motivated.

The Essence of Leadership Vision

To be effective, a vision must motivate employees. Putting the first man on the moon by the end of the 1960’s was John F. Kennedy’s vision and it is one of the most famous examples of an effective leadership vision. “To motivate employees, a vision might be expressed in a great speech by its leader, but it doesn’t have to be” suggests John Rogan of Motivational Speaker. 

The vision to put the first man on the moon would have been motivational to the engineers and scientists who made it happen no matter how the vision was expressed. It was motivational for two reasons: it gave them a very concrete, time-related target and it was an exciting challenge.

If you own a car rental company, creating a motivational vision would be harder. How much more can such a business improve customer service and lower costs? If you are already in the top 3 in this industry, how much higher can you go? The most motivational vision for such a business might be to make it to number one over the next 3 years. If your vision isn’t time-related, it’s hard to get excited about it, mainly because there’s no sense of urgency to do anything new.

A leadership vision is essentially a goal or target, but not just any old target. Improving your business’s profits by 10% by the end of next year is a worthy goal but it couldn’t be called visionary because it’s not very exciting. A vision is much easier to formulate in a business that is struggling or nowhere near the top in its market. Suppose you run a business that develops similar products to Apple Computers but are not really visible at all in this market. A vision to beat Apple in 5 years would be a huge challenge and either motivational or just too scary to even contemplate.

A vision to make a laptop for under $100 so that more people in developing countries could afford one is inspirational. So is the vision to make high speed internet access available for everyone in a certain region by a certain date.

Does your Business Need a Vision?

Before you develop a leadership vision for your business, take a hard look at whether you need one. The most important consideration is whether you need to move your business to a different place as, for example, Intel did when its chip business, its main source of revenue in the company’s early days, started to fail and they decided they needed to switch their focus and major on microprocessors. The other major question to look at is employee motivation. Are your employees already highly motivated? If so, how much more would a vision motivate them? In this case, a vision would only be necessary if you wanted to move in a new direction.

Developing a Vision

If you dream up a compelling vision on your own, fine. But if you really want to motivate employees with your vision, you should engage them fully in developing the new vision. This is precisely what the level 5 leaders described by Jim Collins in Good to Great did. The meaning of his slogan – first who then what – means that the CEOs he studied got their best people into a room and grilled them relentlessly until a new strategy or vision emerged. For Collins, level 4 leaders develop and promote their own visions which could fail to really engage those who have to make it happen.