The number of media platform users may increase as more homes get connected to the internet. Successful marketing through these tools requires the marketer to create captivating content. Here are six practical tips to elevate your company’s posts so you can turn more audience into customers.
1. Develop a Written Tone
Words are an easy way to pass a message and demonstrate your professionalism and expertise. Most social media users have a short attention lifespan, so it’s better to post short articles about 250 characters on Facebook and Linkedln. Before writing any social media posts, it’s important to think about what you want the written tone to be. Do you want the posts to have a formal, professional tone? Do you want the posts to have a conversational tone? Do you want the posts to have a salesperson tone? Once you figure out what you want your tone to be, it’ll be easier to write the posts.
2. Add Images
Getting attention on crowded sites can be challenging, but you can use attention-grabbing images to stand out. They are more digestible than words and adding them between long articles can prevent potential customers from quickly passing and missing your message. There may be a lot of competition, especially on Instagram, and you may need to invest in a high-quality camera and editing software. Also, encourage your followers to share images of themselves using the product as replies.
3. Use High-Quality Videos
Videos are powerful marketing tools as more people are attracted to visuals. While DIY production can be cost-saving, hiring an expert has benefits that far outweigh the initial cost. A professional producer has the right equipment, expertise, and skills in video production. They will capture high-quality clips,and edit and add features to improve it. This is because they have years of experience working on different projects.
4. Link to External Resources
You can guide your audience from one post to other resources, articles, or websites you previously published using links. This increases the chance of the customers viewing more of your services and products. To increase online visibility, share your account’s information with prospects and customers. This makes it easier for them to follow and like your profile.
5. Do Live Presentations
You can host virtual events and reach more people who otherwise cannot attend physical meetings on sites like Facebook. You can create a better connection with them as there is a better chance of answering their specific questions. There are options to preview the quality so you can keep it in perfect condition before going online. Live videos remain available on the site for long periods and can be effective marketing content in the future.
6. Customer Service
Most online users research other clients’ comments about the services and products that a company sells. When they experience issues, most turn to social sites for help instead of waiting long before a company responds. Offering customer support services through these networks can thus be an effective way to direct more people to your profile and business.
To make competitive posts, make sure the content is engaging and make plans for the posts so that you can remain consistent. Decide on the right time to provide the content and the topics to cover.
