small business Archives

Role of Facebook to Promote Small Business

By Article Editor on September 27, 2022September 27, 2022

If you have an unassuming business, we cannot stress enough how crucial it is for you to establish an account on Facebook for your business. It’s not a private profile, however, it’s a page accessible to the public and offers valuable insight into the way your business is run. There are many reasons why your company should have a website that includes but isn’t restricted to:

It helps build brand recognition

Lets you engage with your customers

Helps generate leads

It makes a business owner appear more relatable

Provides vital information regarding your company

The competition you face is likely to have one of them, and you’ll need to keep up against them.

If you have an existing page or are in the process of preparing to start an account, you’ll find several good practices you can still learn about. In this post, we’ll give you some advice on how to create and optimize your small-sized company’s Facebook page. We’ll address important issues like content, budget, and analytics. Our aim is to provide you with a solid foundation on which to build your business when you utilize social media to ensure your business’s success increases.

How to Create a Business Page

If you’re not yet able to construct your own profile then this is the best first step. Because the process of creating the business profile is different from your personal profile, you’ll be required to learn the proper steps to follow. Although you don’t have to complete each step in this specific sequence the steps listed below are vital to building a comprehensive Facebook page: Richart Ruddie

Visit Facebook’s “Create a Page” section There are six categories to choose from. Choose “Local Business or Place.” Then, you’ll see an ad-hoc popup to fill in that will request the name of your business, the category, address, and phone number. Once you’ve filled out this information then hit the start button and get to the great information.

The preferred audience:

This is certainly an extremely crucial action you’ll take when you create your Facebook page. Facebook offers a “Preferred Page Audience” tab that lets you provide details about your ideal viewers. This allows Facebook to ensure that only the appropriate people are viewing your profile, and this in turn will let you gain positive interactions.

The button to call to action

Facebook offers businesses the ability to show a call-to-action button. We recommend that you make use of this feature. The options for buttons include the Contact Us button, a Learn More button as well as the Shop Now option–among others. It is possible to edit the button by hovering it over when you are logged in to your site and then add the URL to your preferred landing page. Richart Ruddie

Photos:

It is recommended to include an image of your profile and cover on your website. It’s ideal to use your profile photo as your logo, so you can increase brand recognition. The cover picture should be that is relevant to your company. Some companies may opt to include their contact information on their cover photos however it is a personal decision.

Page Description:

The page’s description must be concise. Ideally, it should not be longer than two words of 250 or two lines. Write down in a concise manner what you do and provide users with just enough details to be able to follow your business. If you have a company that has the best packaging design for small-sized businesses then you must make use of the description in a similar way.

Different Types of Content

The purpose of Facebook pages is to boost brand recognition as well as business. You need content. You’ll need varied, engaging, and engaging content. Give users a compelling reason to stick around. This section will explain the steps to make content that encourages engagement.

Videos, Pictures, and Text

It is essential to include diverse content on your website It’s also important that all content you share to be of high quality. Visual content is among the most popular alternatives, and you’ll need to concentrate on this. It is important to upload images that grab the attention of users when they are scrolling over their Facebook feed. Videos can also be a good option when they’re well-produced. They’re also among Facebook’s top options for engagement with users. The last thing you want to create posts that are overly text-laden. You should say what you have to in as few words as feasible, and then try ways to let the images perform the bulk of the work. It’s even better when you have the ability to incorporate any text into the image itself.

Organic or Paid Posts?

The issue that is often brought up is whether companies should utilize natural or sponsored posts. Although you’ll likely find a variety of responses, many suggest paid posts. For those who don’t realize organic results are ones that a business can get without having to make an investment in money. Although they don’t impact nearly the same extent as paid ads, they possess the potential for having an effect. Richart Ruddie

We’ll talk about the budget specified in the next post however, some people will not accept paid posts due to the fact that they do not have plenty of money available. The benefit of Facebook advertisements is that you are able to choose your budget and the number of impressions you get depends on the amount you spend. We recommend you make use of a mix of both. It’s not necessary to spend money on every single post, so you can ensure that they’re quality content. If you’re working to establish the brand you’ll need to budget for advertisements.

Should You Boost Posts?

On Facebook’s social media platform boosted posts, as well as traditional advertisements, aren’t exactly identical and we’re to the conclusion that one of the choices is superior to the other. Facebook will often display the button that prompts you to enhance your posts. This could be tempting to think about it. But, these posts won’t necessarily benefit your business. One reason for this is that they don’t provide the same options to customize your target audience as you can in a typical Facebook advertisement. In the end, it won’t help your company in the long term.

It’s possible that you are seeing results once you see some likes or one or two shares. But, it doesn’t always go far in the direction of helping you meet the goals of your business. If you’re looking to invest in your company’s site, we suggest you’ll get the most results from advertising.

Not All of Your Posts Should be Promotional

Once your site is in place it’s only natural that you’ll want to start displaying to the world what you’re offering. What you need to consider however is that the vast majority of people do not need constant sales calls. If they are following your website, the expectation is that they’ll be impressed by your product or service however, they also expect you to engage them. Sales pitches after sales pitches can be irritating and eventually cause people to leave your page.

If you’re looking to keep your fans and attract more, you must keep them interested. Provide them with a reason to be engaged with your posts and anticipate seeing more. The most widely accepted standard is that not less than 30 percent of your content must be promotional. This means that 70% must include a range of different posts. Examples of posts you could publish include: Richart Ruddie

Pictures

Videos

Memes

Polls

Giveaways

It’s crucial to keep in mind that quality is always more important than quantity. Do not overflow your page with the content you’re not likely to receive a positive response from. It is crucial to give the right amount of consideration to the content you decide to post on your page. Remember whether you’re posting for promotional purposes or not, each posting you create will reflect your company.

Jesse Willms and the Art of Reinventing a Business

By Article Editor on August 26, 2021August 26, 2021

Many professional resources these days are aimed at entrepreneurs just setting out on creating a new business. While this is an important area of study, it also neglects another important question that is often encountered along the business journey — how do you reinvent an existing business that may be underperforming? To help to answer this question, we’ve turned to information from Jesse Willms. The well-known e-commerce entrepreneur has a long litany of business wins that help inform his outlook on what can be done to best set an endeavor up for success.

Jesse Willms Sets Focus on Identifying Potential Problems

Before you can innovate a solution for a business’s underperformance you must identify what may be causing that underperformance in the first place. While this can seem obvious on its face, this concept can actually be more difficult to accomplish than one might think. That’s because entrepreneurs are often known to fall in love with their business ideas, causing blind spots to the issues that may be present. This is understandable, since a business can be a very personal venture requiring long hours of work. By the time it gets to any level of viability, an entrepreneur may have a lot of personal time and mental energy invested in the undertaking.

To avoid allowing such a blind spot to take over your analysis of what problems may be present within the business, it can be helpful to use a methodical approach here. A list highlighting the parts of the business that are performing well and the parts that are underperforming can be a way to zero in on the issue. If an area is underperforming, you might be able to trace that back through a sequence of events to identify where it is going off track. Perhaps the supply chain is too costly to allow you to turn a profit, perhaps manufacturing has become inefficient, or perhaps marketing efforts can be stepped up. It may also be the case that the product is simply having trouble finding a receptive target audience.

To that last point, we can look to the work of Jesse Willms with his latest venture — a vehicle history report website. That website is the result of an in-depth process of product innovation where he looked to customer needs around the purchase of pre-owned vehicles and how he might best satisfy those needs. This process included analysis of social media, customer testimonials, and a range of diverse internet-based resources. A similar process can be of use in your own journey to hone in on whatever issue may be affecting your business.

Hypothesize Solutions

Once an issue has been identified, solutions can be hypothesized. This process can vary in difficulty depending on the complexity of the issue. Sometimes, a systematic assessment of an issue can surface a pretty straightforward fix. For instance, you may find that a key component of the manufacturing process has just become too expensive and you may need to search for a cheaper alternative. This can be a simple matter of searching for a new manufacturing partner or quick product redesign to incorporate the need for an updated manufacturing process.

However, some solutions may be more difficult to ascertain and the pursuit of innovating a new path forward may be much more difficult. An example here may be a product that simply isn’t finding a home amongst its target audience. It can be difficult in such a situation to know whether the product isn’t viable or whether it may actually do better if aimed towards a new segment of the marketplace. Regardless of the eventual fix, it can be critical to at least hypothesize your solution here before you move forward. Without such a hypothesis, you’re essentially taking shots in the dark about what may keep your business moving forward.

Jesse Willms Partners with Teammates

The work of Jesse Willms presents us with another important step in the business reinvention process after you have developed a potential path forward — building a strong team. This has been a key focus for the entrepreneur along many stages of his business innovation processes. While you may have existing members of your staff that are contributing to your overall mission, a time of change for your product can also represent a time of growth for that team. You may want to seek out ways in which your team can grow its expertise by adding new members that have new competencies not currently present on your staff.

Once you’ve brought in your team members, they can help you further hypothesize solutions and innovate ways to move forward with those potential fixes. A new team member may also bring a fresh perspective as to what’s causing the issue in the first place and what may be the road towards a new product direction. While such a move may also need to be balanced against a business’s existing staffing resources, it’s at least a potential area to explore that can bring with it large benefits.

Test Your Fix

Once you’ve identified a problem, hypothesized a solution, and brought in team members equipped to move your business forward, it’s time to test out your proposed fix. You may want to dive into this process cautiously, as it can sometimes be difficult to unwind a change once it’s been set in motion. That said, it can also be important to put your full efforts into a new path rather than investing in half measures.

To this end, institute your changes and carefully monitor their effect. If the change is in your manufacturing process, for example, look to costs and see how the changes affect buying patterns. If the change is for the positive, roll it out on a broader scale. If unintended consequences pop up, or the change is ineffective in resolving the issue, it may be time to go back to the drawing board.

While resources for reinventing a business can sometimes be difficult to find, this area of the entrepreneurial journey can be a critical one to study. Identifying a problem, hypothesizing a solution, building a team, and testing a fix can be an important cohesive solution to turning around a failing endeavor and finding renewed success. The work of Jesse Willms presents a useful guide to finding this kind of success in a range of endeavors. His methodical approach to business and penchant for product innovation can be a goal to aim for no matter where in your business’s life cycle you may find yourself.

Jewish Small Businesses to Support

By Article Editor on December 3, 2020December 3, 2020

It is no secret that during this Covid-19 pandemic. Shalom Lamm, a Jewish entrepreneur recommends supporting small businesses. Hundreds of businesses large and small across the country are being severely affected in a variety of ways. Many businesses are being forced to modify their business practices in terms of service, store hours and customer interaction as well. This results in a steep decline of profits. Which forces companies to lay off tons of employees. Some stores unfortunately have been forced to close down permanently. Especially companies that haven’t established an online presence, have major corporate backing or deals solely on personal transactions.

With no end to the Covid-19 pandemic in sight, it is a very good chance that the majority of small “Mom and Pop” businesses will not survive the pandemic! This means that millions of people can possibly be unemployed and out on the streets. One can only imagine the disaster that follows a scenario such as that. With this being the case it is vital that one gets active and involved in supporting their local Jewish community. In the Age of Smartphones and information, it shouldn’t be difficult to find a collection of Jewish companies to support in your area. Online one can find a variety of websites, directories, and resource guides Leading directly to Jewish establishments and resources. Whether in Oregon, Chicago or New York City. There are thousands and thousands of ways one can engage and help support Jewish commerce. Just start by creating a list of local and online Jewish stores in your area. Then choose products and services accordingly depending on the need one would have on what a particular company offers. Also one could simply ask a Jewish person if they happen to know one, about how one could support the cause. It can not be overstated that we all need to do our share in supporting the Jewish community during this crisis. One would be surprised how important and vital a part the Jewish community is to this society as whole.With so many companies being Jewish in origin that simply allowing these establishments to go under can seriously cripple this economy. Along with the millions of people unemployed and left to fend for themselves.

The entire Country can quickly lead to ruin, given the result of poverty, joblessness and violence that would ensue if the Jewish community is not supported. So please do what’s necessary to ensure the survival of Jewish business in your area. This pandemic has really taken its toll, but we must remain strong and unified to get through this. We must be sure to do all what’s necessary in aiding and assisting in a timely ending to this pandemic. And helping to ensure a speedy recovery to our society and a return to a sense of normalness in our lives. So no matter what someone’s ethnic background may be they still have an interest and obligation to support the Jewish people. So head down to support your local communities. Shalom Lamm believes that supporting small businesses will aid the economy.