Nicolas Krafft, Former L’Oreal Executive, Weighs in On Work-Life Balance

Nicolas Krafft, Former L’Oreal Executive, Weighs in On Work-Life Balance

Striking a balance between one’s home life and a fast-paced career is one of the pillars of achieving success and attaining happiness. Yet, according to Nicolas Krafft, mastering a fulfilling work-life balance is one of the biggest challenges faced by today’s workforce. This year in particular has made that clearer than ever before. As the COVID-19 pandemic has confined people to their homes and forced most jobs to be worked from the confines of our houses, people are deliberately focusing on striking that balance between work and home as both now share the same roof. 

Most people, if not all, could benefit from a better work-life balance and Nicolas Krafft, a former L’Oreal executive, knows this. Nicolas has spent a large portion of his career traveling, which has forced him to find balance between a demanding career and a personal life.

What is Work-Life Balance?

Nicolas Krafft’s career has taken him around the globe and back countless times, often for extended periods of time. This extensive travel schedule, coupled with demanding business responsibilities, is what required Nicolas to be productive and forced the former L’Oreal executive to work on striking a healthy work-life. In short, a work-life balance is the ability to balance work and life so that neither is neglected and both receive the attention necessary to be successful long-term. It could also apply to one’s life outside of the office on work trips.

A balanced work-life balance is not only fundamental to one’s well-being and happiness, but also to overall career success. According to Krafft, a good work-life balance enables one to take a step back and see the bigger picture. In order to free his mind and recharge, Krafft would turn to running and climbing, which would clear his mind and allow him to see through dense issues in a much simpler, refreshed way. During his extensive business travels, he would make sure to carve out some time for local activities such as shopping at a market on his own or informally with some members of his team. This, according to Krafft, enabled him to satisfy his own curiosity as well as develop a sense of the local culture that ultimately drove business decisions. Striking a work-life balance and allowing space for activities and conversations outside of the purview of work, even with coworkers, will undeniably allow for a fresher mind and a sharper perspective, both of which will directly and positively impact one’s work.

Striking a work-life balance can indeed mean putting up boundaries and leaving work at work, but it can also mean melding work and life together in a way that breeds positive outcomes instead of negative outcomes. 

The Detriments of Bad Work-Life Balance

There are several things that can lead to an unhealthy work-life balance. Some of the most common are longer working hours, assuming conflicting roles, balancing conflicting objectives, and not spending enough time with family and friends. Nicolas Krafft believes that having a clear understanding of how a company can positively impact the lives of its employees and customers is imperative to manage such situations, as is understanding how your focus on work is affecting your well-being and your family.

Nicolas Krafft adds that there are several reasons why companies have increasingly begun to prioritize a more sound balance between work and home demands for their staff. They have realized that a healthy work-life balance leads to fewer health problems, enhanced engagement among their teams, high productivity, and an increased sense of mindfulness and pride in their employee’s work. 

How to Establish Work-Life Balance

Nicolas Krafft L'Oreal
Photo by Bram Naus on Unsplash

Nicolas Krafft shares that he has established routines that enable him to maintain a strong work-life balance. His routine includes adjusting his flight schedules so that he can sleep on the plane, exercising during his trips, and not working on the plane. He also makes sure to prioritize spending as much time as possible with his family, something he deems as crucial. He takes steps toward reducing the length of his trips and works to schedule video conferences for follow ups whenever possible to avoid weekend travel.

Work-life balance in 2020 is obviously much different than it was in 2019. We are working from home, we’re not travelling, and we’re not sharing space with people who are not our family. But while striking a work-life balance this year doesn’t require us to work around a busy travel schedule, it does require us to navigate an unknown entity: a global pandemic. The stage is different this year, but the stakes are just as high.

Working from home and separated from your core work group means that the team needs to be able to set boundaries and expectations so the company mission isn’t lost and the work continues unabated. Working from home also requires us to work towards a work-life balance, but from a different angle. Now that we are all working from home it has become increasingly hard to “leave work at work”. Our work is now accessible to us 24 hours a day, seven days a week, which makes it that much easier to work later hours and weekends. A separation must be struck so that work doesn’t overtake our home life. Working and living in the same space can be beneficial but we need to make sure we leave work behind when the day ends and give ourselves the time to decompress and experience our home lives.

Final Thoughts

Overall, establishing a flexible and clear work environment can be one of the most effective means by which work-life balance can be struck. Not only will this lead to greater job satisfaction, but it will also decrease stress, help team members establish and maintain healthy habits, and increase engagement. 

During unprecedented times like the ones we currently find ourselves in, flexible work hours and an ability to work from home enable a more satisfying work experience overall. Ultimately, ensuring that a team has the resources in place to strike an effective balance between personal and professional demands will lead to increased loyalty and retention. This doesn’t come without its possible determinants, though. 

This year has thrown all norms out the window, and that includes the normal definition of work-life balance. We now work where we live. Can we separate the two and allow for continued productivity? A balance must be struck, but it is possible. 

About Nicolas Krafft

Nicolas Krafft is a former L’Oreal executive with more than a decade of expertise in the cosmetics industry. He began his career as a product manager at L’Oreal Professional and subsequently moved up through the ranks to become vice president of Global Business Development for L’Oreal USA, leading the go-to-market strategy of one of the strategic brands of the professional division. Based in NYC, Krafft oversaw the transformation of its business model across Europe, the Middle East, Asia, and Latin America. Krafft ultimately became the international general manager for the Pulp Riot brand. He worked on launching new product lines, growing market share, and developing an international presence for L’Oreal-owned brands like Kérastase, Matrix, and Biolage.

History Of Law

History Of Law

The law history of the 1800s is one of the most extensive fields of study in higher education. Students interested in a career in law need to understand how the law developed over time, how it relates to current issues, and how it was applied to previous societies. The first two factors–how the legal mandate developed and how it applies to society in general–are essential for any legal mandate course. The third factor, how the legal mandate was applied at the time, is only tangential to understanding legal mandate. Lawyers like Diego Ruiz Durán know there is a legal mandate student interested in learning about legal mandate throughout history should focus on how the legislation developed concerning society, how it applies today, and how those legal mandates affect those who live in that society.

One significant component of this study is that legislation developed as a reaction to people’s social conditions in the period in question. Each society developed its legal system to deal with those social problems and concerns. For example, legal mandates were developed to deal with disputes between individuals, groups, and nations. One piece of legislation from the time of the Norman conquest, the legal mandate of entailment, made it possible for subjects to act against those who harmed them if the victim could not repay the damage done.

The piece of legislation’s development was also fueled by the rise of the common code system, which permitted the elevation of individual rights to the courts (including life, liberty, and property) through judicial precedent. The most well-known common right in the United States is the right to trial by jury, which allowed people to be excluded from juries during instances where they might not behave properly or are prone to commit criminal acts. This jury selection process, common in civil cases throughout the country, often performs a key role in deciding the case’s outcome.

Throughout the years, judges continued to make important decisions regarding the administration of justice. For example, some years after the enlightenment, the first legal mandates were created in the American colonies. These decisions were significant in terms of societal views and dictated how the courts ruled on marriage and divorce issues. For centuries, judges’ rulings in these instances have consistently been in favor of the more progressive parts of the populace. Throughout the late 1800s, the “legal mandates of settlement” gradually crystallized into the” judges’ code,” which remained in effect until the 20th century.

The writers and constructors of the constitution of the United States were keenly aware that the separation of powers in the constitution represented a danger to the king’s power. This concern, the framers included the checks and balances clause of the constitution, which required that the king be subjected to “quotations” before the courts could render their decisions. Additionally, during the New York legislature, there was an extraordinarily slight change to the courts’ legal mandate, other than the dissolution of the monasteries. This, combined with the fact that the king rarely exercised his right to control monasteries, was one of the main reasons the king did not hesitate to use the courts against its citizens during the revolutionary era. Some of the court cases were vicious, and others reflected an overall attitude toward the poor by the New York legislature.

As the nation moved from being primarily a rural agricultural country to becoming a larger industrial and manufacturing power, the courts’ role also changed. Until the civil war, the federal government relied on judges’ authority to provide the nation’s rule of legal mandate. Although judges continued to make decisions based on their judgment, the executive branch gradually gained the power that it had long sought. In the 1820s, after the republicans took over the house of representatives, the party began to seek more aggressive judicial rulemaking.

During the period of the New York governor Andrew Jackson, the “peasantry” concept developed. Under this system, there were separate courts for civil cases and criminal cases. While the civil court judges sat to determine disputes between citizens and the government, the criminal courts prosecuted those who violated the legal mandate. Because the executive was the chief executive power in New York, Jackson replaced the standing courts with the supreme court, which had the final say over all civil and criminal disputes. Diego Ruiz Durán enjoys studying the history of law.

A Paramount Analysis Of Law

A Paramount Analysis Of Law

Recently legal profession has become one of the most popular fields to venture into. When it comes to choosing a career that one wants to venture into, it is never an easy task since there are so many things you have to consider. Have you ever thought of studying legal career? Most people find it difficult, but after they start learning, they find it is one of the most exciting fields to venture into. one of the most interesting about law is that you can specialize in any area you want to. Alex Djerassi believes that law requires someone to have problem-solving skills and think creatively, so if one has such characteristics, you should not think further; you should consider getting into the legal profession. With knowledge of the legal work, it opens doors to other fields such as politics, journalism, and international relations. Like any other profession, if you have to study law, there are few challenges that one has to face; however, several benefits come along. The following are some of the reasons why you should consider legal studies.

Did you know when you study legal course, you have many other professions that you can venture into? Well, yes, you can. Legal studies act as an eye-opener for students interested in specializing in another field, such as politicians and journalists. There is a unit that requires you to think they are meant to prepare one in the transition to work critically. Lawyers are always needed regardless of the country’s economic status; hence getting a job is guaranteed. There are several legal profession branches, such as civil, environmental, employment, among others. One of the essential parts of the legal profession is that one can study while they are in the comfort of their homes; you only require the necessary devices, and you are good to go. When choosing a career one of the most critical factors that they have to consider is the salary. The legal profession is worth investing in because you are guaranteed a job opportunity, and the job will pay you the right amount of money. The legal career happens to be one of the most paying careers than other fields. Even though the salary will vary from the area you choose to specialize in, the fact remains that you will never be disappointed in investing in it.

A lawyer is the most recognized person in society because they fight for justice; moreover, they show a lot of intelligence when solving issues. Practicing your career as a lawyer, you must travel severally when you are in your line of duty. At times one has to work overtime and handle challenging matters that are sometimes stressful. This helps one to gain a lot of knowledge and be more informed about different areas of life. Some tasks one cannot handle alone, and you will be required to get a helping hand from other legal firms. When you work with people in the same career line, you can share a few things, hence helping you know and understand new things you never knew before. One can also share the challenges that you might be facing and come up with concrete solutions, according to Alex Djerassi.

Traits One Needs To Have For A Career In Constitutional Law

Traits One Needs To Have For A Career In Constitutional Law

Having a career in Constitutional law is a different brand of legal work to judges like Andrew Napolitano. This type of law requires upholding the constitution and all its aspects. That is why one has to know what one is getting into when considering this type of practice. Now, one can learn some of these traits in law school, but most of them come from a natural and innate learning process. One will find four of the main points broken down below. One needs to have a passion for practicing this type of legal practice. One has to have a passion for the constitution and what it represents from every angle. This type of legal practice requires upholding everything from the supreme court powers to the judiciary elements. One can learn a great deal of this in law school, but there is only so much law school can teach (as stated before). One cannot stray from the elements the founding fathers laid out. That is why one should not venture into this type of practice unless one is willing to live and die for what the constitution represents. This is where passion and love come into play. One cannot perform one’s sacred duties without it.

One has to be willing to listen. Now, one can learn some of this at school, but listening requires some to go through kind of a reboot. Most are taught to listen simply to respond. That means one is not really listening to what the other is saying. One is only listening for something to respond to. One has to be able to perform active listening skills if one is going to go into this type of legal practice. One has to go beyond oneself to hear what the other side is saying. One has to have this ability for any type of legal practice, but the constitutional side is especially important.

One should not venture into this legal practice unless one is willing to learn every aspect of the constitution. This requires a specific type of discipline because the constitution is very in-depth. One has to be willing to do a lot of research on the subject. One has to have good judgment if one is going to pursue an active career practicing this type of legal profession. One has to be willing to make the most sound choice for one’s client, no matter if one disagrees with the choice or not. One has to remove oneself from the equation and think about one’s client. Good judgment is most of the time innately learned through the human process. However, sometimes when one has to learn some of the intricate aspects of the job, according to Andrew Napolitano. One can also seek advice from teachers and other legal professionals when in doubt. Good judgment is unbiased and always should be.

The Six Reasons Why One Should Consider Attending Law School Now Or In The Future

The Six Reasons Why One Should Consider Attending Law School Now Or In The Future

One has the option of choosing from different law schools or universities. However, one school (Yale Law School) tops the list and one will find out why below. One will have many different options to choose from when one graduate. Alexander Djerassi is extremely successful because of his education at Yale Law School. One can go to work for a large corporate firm. One can go work for an underperforming business that might have had budget cuts, and this is just to start. One has so many to pick from. Yale provides a benchmark for an unlimited future. This law school will help one to really think like a lawyer. Some schools only give one a limited view of what being a lawyer means (truly means). One will also be joining the ranks of some very famous men and women who attended the school.

One can feel a great deal of pride knowing that one’s future is cemented in history (whether one wants it or not). One will also feel more motivated to achieve certain things that one might not feel otherwise. One will feel encouraged and pushed to use more logic and reason than one might otherwise feel inclined to do. One might get the privilege of attending exotic locations. Here is the thing, many internships and programs provide extra dedication for students. One might be included in those programs. Study abroad programs are a good way for one to get one’s feet wet for a possible future endeavor. One will get to see different climates and background up close and personal. This will serve as a great education. One will walk away with greater empathy for certain cultures and people. This empathy will come in handy if one has to handle a case involving that later. Lawyers work with people of all races, creeds, and backgrounds. One will also serve clients from those places. One might feel more empathy and a sense of culture de to one’s study program.

This will give one a breather after attending an undergraduate program and before going into a job. Sometimes one needs a break before starting the grueling 24? 7 work of being a lawyer. Make no mistake, one will work 24/7, sometimes more at one’s job. The Yale school will provide one with the extra education one needs to succeed in life, especially when one is not ready to join the workforce yet. Plus, it is required if one wants to be a lawyer. One has to have both an undergraduate and Masters’s degree. This school will provide that. One will get the chance to learn another language. This will prove beneficial when one has clients who speak different languages, according to Alexander Djerassi. Attending will help support those who already practice and teach professionally. One is actually giving back without knowing it.

Law School Analysis – Brooklyn Law School

Law School Analysis – Brooklyn Law School

It is advisable to check out Facts about Brooklyn Law School before enrolling. Andrew Napolitano, a professor at Brooklyn Law School, believes the programs offered are very accelerated. The school is known to offer top quality training in the country. It has been around for more than 100 years. Many students who have gone through school have graduated to become successful people. There are several issues you should check out about the school before enrolling. For example, people would like to check out about the fees and the success stories of people who have gone through school. Many people offer good reviews about the great time they had when at school. Some of the exciting factors to know about the school are explained below:

1. Private law school

Among the facts people should know is that the school is private. The private college has been around for long, and it has contributed to helping people from different parts of the country. It uses criteria that make it possible to get top talents. There are several aspects involved when studying law. The school has been consistent in coming up with the right training that has been helping people across the country get the right training. The tutors in the school are trained to help people get the right training. People graduate when they are equipped to help people when it comes to legal matters.

2. Located in New York City

The college is located in New York City, where it attracted a lot of people. People are eager to join the college so that they can get the right training. They have been offering top-quality education that has made many people prefer working with them. The school is equipped with the right training facilities that work towards making people enjoy the best experience.

3. Founded in 1901

People who search more info about the school are either comparing, or they are ready to enrol. The school has been around for several years. Tutors in the school have the right experience that has helped them achieve great success when training students. They offer the proper training that helps in transforming students into lawyers. Many people have gone through the school, and they have been offering good reviews. They are practical in the way they approach different issues in law school.

4. Has about 1,100 students

When searching for more info about the school, people realize it has more than 1,100 students. Being a private school it does not attract a lot of students. Those who attend the classes get personalized attention because they are in a place where the tutors can know then by name. It is easy to succeed in the school because it has enough resources and students are not too many.

5. Costs $61,550 per academic year to take A JD program

The fees at the school is not too much for people looking for private education. The intimate partnership makes it a school where people who can afford are eager to attend. The school ash has been helping people from different backgrounds get the training. It offers students the best training. Andrew Napolitano, a professor of law is a great resource at Brooklyn Law.

Is 2021 a Good Time to Start a Catering Business?

Is 2021 a Good Time to Start a Catering Business?

If you love cooking and working with others, then you might have thought about starting your own catering business. Catering is a booming trade, with more and more people choosing to have events catered, from private dinners to weddings, and in 2021, with a lot of people planning to hold celebrations that were previously postponed, it could get even busier. But is now a good time to start a catering business? You’ll need to consider a few things first.

Start up costs need to be considered

A catering business isn’t the easiest type of business to start. One of the reasons for this is that you will need a certain amount of equipment to start things up, and it’s best to invest in quality. You may want to consider setting up a commercial kitchen using Electrolux Professional products, as they are much more reliable than home products and easier to clean and maintain.

Some other start-up costs can include:

  • Renting some premises – if you aren’t starting it from home
  • Marketing and getting the word out
  • Initial staffing costs
  • Stocking up on ingredients and staples
  • Equipment like serving dishes, glasses, cutlery and everything else that you’ll need to deliver your goods

While a catering business isn’t the cheapest option for a start-up, once you’ve got a lot of the equipment, it will hopefully last you for a few years.

Research local business requirements

It’s important to do a lot of research before you launch your business. You need to know exactly what it takes to start up a business in your location, from licencing to initial costs. Further to that, there are usually local regulations about starting a business that serves food. For example, you may need an inspection of your premises and certification before you serve your first customer. If you are working out of your own kitchen, you may need to make some adjustments to get it up to code.

You need to research local competition

While you may feel that your area needs a catering firm, it’s important to research how many local businesses already offer this service and see if you can offer something different. For example, if you plan to offer upmarket catering, but there are already three other firms doing the same, you might want to look at a different concept, like running a food truck, instead.

Decide whether to employ help

Many catering firms are busier during certain seasons, while others offer services that are year-round. You may want to find out how to employ someone, if you plan to have permanent staff, or look at agency workers or temps if you only need people at certain times of the year. There can be advantages and disadvantages to both.

Starting a catering firm is not the easiest option. You really have to love what you do. But it can be a busy, profitable enterprise if you do it right, and the kind of business that grows quickly over time and can move with different trends.

Jewish Small Businesses to Support

Jewish Small Businesses to Support

It is no secret that during this Covid-19 pandemic. Shalom Lamm, a Jewish entrepreneur recommends supporting small businesses. Hundreds of businesses large and small across the country are being severely affected in a variety of ways. Many businesses are being forced to modify their business practices in terms of service, store hours and customer interaction as well. This results in a steep decline of profits. Which forces companies to lay off tons of employees. Some stores unfortunately have been forced to close down permanently. Especially companies that haven’t established an online presence, have major corporate backing or deals solely on personal transactions.

With no end to the Covid-19 pandemic in sight, it is a very good chance that the majority of small “Mom and Pop” businesses will not survive the pandemic! This means that millions of people can possibly be unemployed and out on the streets. One can only imagine the disaster that follows a scenario such as that. With this being the case it is vital that one gets active and involved in supporting their local Jewish community. In the Age of Smartphones and information, it shouldn’t be difficult to find a collection of Jewish companies to support in your area. Online one can find a variety of websites, directories, and resource guides Leading directly to Jewish establishments and resources. Whether in Oregon, Chicago or New York City. There are thousands and thousands of ways one can engage and help support Jewish commerce. Just start by creating a list of local and online Jewish stores in your area. Then choose products and services accordingly depending on the need one would have on what a particular company offers. Also one could simply ask a Jewish person if they happen to know one, about how one could support the cause. It can not be overstated that we all need to do our share in supporting the Jewish community during this crisis. One would be surprised how important and vital a part the Jewish community is to this society as whole.With so many companies being Jewish in origin that simply allowing these establishments to go under can seriously cripple this economy. Along with the millions of people unemployed and left to fend for themselves. 

The entire Country can quickly lead to ruin, given the result of poverty, joblessness and violence that would ensue if the Jewish community is not supported. So please do what’s necessary to ensure the survival of Jewish business in your area. This pandemic has really taken its toll, but we must remain strong and unified to get through this. We must be sure to do all what’s necessary in aiding and assisting in a timely ending to this pandemic. And helping to ensure a speedy recovery to our society and a return to a sense of normalness in our lives. So no matter what someone’s ethnic background may be they still have an interest and obligation to support the Jewish people. So head down to support your local communities. Shalom Lamm believes that supporting small businesses will aid the economy.       

How Leadership and Workplace Safety Correlate

How Leadership and Workplace Safety Correlate

You can implement communication and safety strategies and technology, but if the people are not effectively using them, their purpose can be undermined. Here, we are going to look at how effective leadership is necessary for cementing workplace safety standards, through both effective communication and the implementation of tools like smart manufacturing communication systems.

The Role of the Decision-Makers

Leaders are, by definition, those who set the direction of the workplace, meaning that they make the majority of decisions that impact their workers. As such, strong correlations have been found between workplace safety and how much focus the leaders put on it. As such, stakeholders and leaders should be made aware of safety matters, as well as involved and invested in the management of safety processes.

Failing to understand the workplace realities and risks associated with them can result in leaders who implement poorly thought through and dangerous policies, either failing to address the major workplace safety concerns, or addressing them in an ineffective and counterproductive way. In order to make sure that leaders address safety concerns correctly, they must be more involved with the regular management of risks.

How Leaders Can Tip the Scales

It’s not just the active decision making of leaders that can influence how workplace safety is handled in the workplace. There are ways to passively undermine or support the work of safety officers, protocols, and standards in the workplace, as well. 

For instance, if a leader gives an order that runs contrary to a safety protocol, it can lead to not only the immediate endangerment of an employee, but also the undermining of more than that single safety protocol, affecting worker attitude to workplace safety much more widely.

Similarly, failing to understand how employees interface with safety concerns is a risk, too. If you make it part of your safety protocol that employees must report safety concerns that they are personally involved with to a direct superior or assigned safety officer, the leaders can get a better idea of what kinds of hazards the workers deal with.

Establishing the Right Standards

Leaders play the biggest role in controlling how much investment goes into workplace safety, and how much of a focus is placed on implementing any solutions effectively. For instance, manufacturing communication systems can help implement emergency notifications and other key methods of reacting to and mitigating emergencies that employees could rely on. 

However, this is only likely to happen if the leadership invests in the installation and training necessary to make it a core tool for the workforce. Without that leadership, these technologies are more likely to go unused than not. Leaders must ensure that there is an emphasis on the systemization of safety solutions.

Leaders Must Take More Responsibility in Establishing a Safe Workplace Culture

Your team does have a large role to play when it comes to establishing effective workplace safety. However, it is your leadership, in setting and maintaining safety standards, adopting new technologies, and enforcing the rules, that sets the precedent for safer protocol. You cannot underestimate the impact of the leaders in regards to implementing a healthy culture of safety.

How Digital Marketing Is Completely Changing The Business Landscape

How Digital Marketing Is Completely Changing The Business Landscape

There is just so much competition out there and it isn’t just from your nearest competitors on the high street. Due to the growth of the Internet, you are now having to compete with businesses not just in your country of origin but in other countries as well. The Internet has been a very positive influence on business, but it also comes with quite a few drawbacks as well. Most businesses are selling the exact same product or service that you have, and so it has become increasingly difficult to be able to distinguish yourself and stand out from the competition. Customer’s methods of shopping have also changed and due to the current Covid pandemic, many potential customers are now using their smart phones and their laptops to shop for whatever it is that they want. This means that your business too, has to turn to the Internet in order to increase your customer base, and to reach out to potential customers.

In order for your business to grow and prosper, you really need to start understanding what digital marketing can achieve, and with the right digital marketing company at your side, you are sure to be successful. If you don’t know where to start have a look here at www.moveaheadmedia.com.au/ to find out a lot more about how digital marketing is changing the business landscape, and is helping businesses to keep their heads above water. If you’re still not sold on the idea of digital marketing, then maybe the following benefits can help you to make a more informed choice.

The landscape has changed – The number of people shopping on the high street continues to fall, and customers are now turning to the Internet to do their homework about the various items and services that they want to use, and they are listening to other buyers to get their opinions. Many are using the popular search engines to find what they are looking for and it is up to your business to make sure that your name appears at the top of the search engine results. It’s all about the art of networking, and there is no better way to reach out to your customers than by using digital marketing and the various tools that it offers.

Social media is king – Statistics tell us that people check their social media accounts at least 10 times a day, and so this is where you need to be, so that you can reach out to these people, and try to make them long-term or even lifetime customers. These potential customers are already shopping for the things that they want online, and so digital marketing will help you to target them specifically, so that you’re not wasting your advertising budget trying to get customers who are not really interested in what you have to offer. To learn more about digital marketing and content strategy, have a look here.

It is important that you don’t get left behind at this crucial crossroads in the business landscape. You need to embrace anything that will allow you to reach your customer demographic, and digital marketing offers you this and more.