In the past digital consumers, for the most part, were reluctant to purchase their clothing from online stores, usually for the same reasons that most consumers never liked ordering their clothes from a catalogue; namely, the difficulty in determining the exact type of fabric involved, as well as questions about the color, size, and fit. Plus there was always the lurking dread of having to return an item that did not fit or was not what the buyer thought it would be — it seemed as if the catalogue companies went out of their way to make their return policies difficult and even incomprehensible.
But today’s aggressive and accommodating alternatives to eBay stores are going out of their way to increase their slice of consumer’s increasing trust and reliance on e-commerce. Addressing the most obvious pain points, many online clothing and shoe stores now offer free shipping to start with. Plus the digital graphics today are so crystal clear that buyers really do see exactly what they are getting before they buy it. Add to that the fact that online clothing retailers now make it super easy to return any item, no questions asked and no forms to fill out, that there’s really no valid reason for shoppers not to buy apparel and footwear online anymore.