Celebrities have such a loyal following that their audience is almost priceless when it comes to brand partnership agreements. If they post something and hint that their followers should buy it, you can almost guarantee a sellout.
Before, you had to go through agents and it was a battle to even have the chance to talk to a celebrity about marketing your company. Now, all it takes is a DM and you can be in touch directly.
Sometimes you will work with them directly and sometimes an assistant will be the point of contact. The point is that the communication barrier is down. You can get in touch with almost any celebrity you can imagine.
Now, you have to have realistic goals and be aware of how expensive it can be. To have Kylie Jenner post your product on Instagram it will cost you a cool $750,000 or more. Here are some tips to consider in the event you are able to find a great celebrity partner.
Have Them Promote to Their Social Following
This is the main goal of any celebrity partnership. You want access to their huge audience. The best approach is to have them post your product naturally. The less it appears to be an advertisement the better it will perform.
“The right celebrity partner that also has a massive social following can instantly drives sales,” says Chris Moberg of Slumber Search. “Look for celebrities that have an audience that matches your target demographic.”
Create Blog Content with Their Likeness
If your website and blog receives a good amount of traffic already you can boost conversion rates significantly by including images of your celebrity partner on your website and within the blog content.
When you are making blog content featuring a celebrity partnership keep it simple and let them be the main focus. You will want to use a very simplistic blog theme like the one used here.
You want someone to land on your website and realize “so and so” is a brand partner. That builds instant credibility and trust, which translates into sales.
From little subtle images of them with your product in the sidebar or including their likeness on your checkout page, it’s an instant conversion booster that will skyrocket your sales.
Run Paid Ads Featuring Them
Just as a celebrity partnership can help you generate sales by having them organically post your product, using their image in your paid media campaigns will also create a buzz that leads to more sales.
“Make sure to work out an agreement that allows you to use the content they create on social media in your paid campaigns,” suggests Tony Rush of truck sub box company HiFi Sound Connection.
You can re-post what they post and you can also do a one time photo shoot and use it as an opportunity to take several different images that can be used in campaigns throughout the year. You will have to plan in advance as their time is very limited (and expensive).