Samsung Biologics has always taken strong steps to utilize digital technology to better connect with clients. This has been especially vital as the pandemic has caused meetings and trade shows to be canceled, limited travel, and made it a challenge for businesses to connect and network. But even prior to COVID-19, Samsung Biologics was implementing new technologies into its business practices as part of its long-term strategy to connect with clients virtually. This drive for going digital was recognized through Fierce Pharma Marketing Awards..
During Digital Pharma Innovation Week, an annual gathering of members of the pharmaceutical industry, Samsung Biologics was presented with the Fierce Pharma “Best Digital Campaign” marketing award for its Virtual Exhibition Hall, which created an interactive experience that allowed clients, the public, and shareholders to learn all about its products and services anywhere in the world. Along with taking home the Best Digital Campaign award, the company was also a finalist for in the Public Relations Campaign and Website for Consumer categories.
James Choi, Senior Vice President of Global Information & Marketing, said the entire company is proud of the efforts that went into adapting its products and service, and making them easier to access online.
“This showcases not only our capabilities as a partner to our clients but also the innovation and speed that people expect from the Samsung brand,” he said. “In line with the Samsung Biologics innovative DNA, we are continuing to adapt and improve our digital capabilities to be the best in the market.”
The company launched its Virtual Exhibition Hall campaign in June at BIO Digital 2020 following an increase in travel restrictions around the world. Since employees were not able to travel or host others or attend industry conferences, the company invested in Virtual Reality to present many of these offerings. This included creating digital versions of its VIP showrooms, its production facilities, and the conference booths it typically sets up at networking and trade events worldwide.
It also made it easy for employees to answer questions or sales inquiries. In a sense, they staffed the booths and were able to respond quickly, providing even more of a realistic and service-focused experience. Being able to access this information and “browse” the booth allowed current and potential clients to easily learn more about Samsung Biologics and its capabilities, anytime and from anywhere—an experience that opened it up to an audience beyond the industry.