Direct mail marketing has been a tried-and-true method for years. While it has always been beneficial, making the change to laminated postcards Atlanta has provided businesses with more advantages, some of which are below.
1. Durable Materials
Mail goes through a lot. It is dumped, sorted, and moved around consistently. And it is often exposed to the elements. It’s not odd to find catalogs and other marketing items ripped, torn, or wet by the time the recipient gets his or her hands on them.
Laminated postcards, on the other hand, are made from durable materials. Unlike mailers tucked into envelopes, they need no protection from the elements. You can feel confident that your mailers will show up in one, well-designed piece.
2. Perceived Value
Laminated postcards show recipients not only that you value your business, but also that you value them enough to put in the extra effort. When consumers feel valued, they are more likely to do business with that company.
3. Instant Visibility
With so many items showing up in envelopes each day, it can be easy to be throw in with the rest and overlooked. Laminated postcards do not need envelopes or other coverings. Therefore, as soon as the recipient has the item in their hand, they see your offer. They stand out in the crowd of mail. Whereas most enveloped ones offer land in the trash without being opened, laminated ones have a much better chance of gaining attention.
Using laminated postcards can provide incredible benefits for your business. Making this one change has the potential of increasing your revenue to much more desirable levels.