What is Disruptive Innovation?
Disruptive innovation is a process that allows current companies to adapt and flourish in the market. To make a disruptive innovation, you must focus on the customer. Disruptive innovations are set up to create an entirely new product or service for the customer. When you disrupt an industry by creating something completely new, your product will most likely cater to a new market niche. Since no one knows what will happen next, companies have to look at the future and prepare for it constantly. Here’s Jordan Sudberg telling us more about disruptive innovation from his perspective.
According to Sudberg, by creating disruptive innovation, companies can prepare themselves for potential risks of failure and take advantage of opportunities. When creating disruptive innovation, a company should have a clear vision and mission statement in mind. In addition, it is important to identify the customer base and make sure that they are your products’ target. Doing this will increase your chance of success in the long run.
Further, Sudberg also states that disruptive innovation requires a lot of research and development. This ensures that the product is developed on par with the customer’s needs. This is because if you do not have a clear vision of what you want to do, you may create something that does not meet your customers’ needs at all.
I have learned from Jordan Sudberg‘s article that it is important for companies to take advantage of their strengths. By doing this, they can create something new and innovative for their customers while preserving their strengths.
Businesses can also take advantage of the strengths of their employees. This is because they can utilize their unique talents to create something beneficial to the company. But, like Sudberg states, companies should also be aware of their weaknesses, and they should work on them to make sure that the company is successful.
Also, as we have learned from Sudberg, disruptive innovation should be based on a clear vision and mission statement. This is because if you do not have one, you may create something that does not meet your customers’ needs at all. This can make the company look like a failure. Therefore, it is important to know what you want to do before starting it.
Disruptive innovation can take many different forms. A good example of this would be the invention of the smartphone by Apple Inc in 2007. Before Steve Jobs came up with the idea for the smartphone, nobody had really thought about using a phone with such high-tech gadgets in them before.
By creating disruptive innovation like this, Apple could create something new for customers and preserve their strengths as well. For example, the phone allowed customers to use their phones for various things, including messaging, e-mailing, surfing the internet, and playing games that they wouldn’t normally be online.
Disruptive innovation can be very difficult, but if you know what you are doing, it can be done successfully. Businesses should try to create something that better meets their customers’ needs, while preserving their strengths. The goal is to create something that customers want to buy.
