Digital Marketing Strategies
Online marketing is a complex task that requires a great deal of work from businesses and individuals who wish to succeed in today’s Internet-driven world. Although there are many digital marketing agencies, individuals and businesses can benefit from creating their marketing strategies. In this article, Alexander Djerassi discusses some of the digital marketing strategies.
1. Keyword Research.
According to Alexander, conducting keyword research is the first step of any digital marketing strategy. Businesses must research to find and determine the most effective keywords to help them be found on search engines. Keywords may include industry-specific, location-specific, and more general keywords such as “personal injury attorney” or “medical clinic”. Content for SEO should still be created for the reader as well as search engines.
2. Site Design.
A well-designed site will help their business in attracting new customers. It is important to design a website that is both appealing and informative and easy to navigate for users. Consider the objectives set forth by their customers when selecting a design and the benefits they wish to gain from purchasing from them.
3. Websites Content and Copywriting.
To be found in search engines, businesses must include keywords within the content of their websites. However, businesses may also seek to include keywords within the copywriting of their sites. Consider the keywords that they want people to use when purchasing from them and what their customers will be searching for when they make a purchase.
Publishing quality content regularly is one of the most effective methods of increasing an online presence by businesses and professionals alike. Many SEO experts recommend blogging at least once per week; however, this frequency can vary depending on theirr content needs and objectives.
5. Affiliate Marketing.
For some businesses, affiliate marketing may be the most effective way to drive traffic to their site. Affiliate marketing involves offering links to other websites to generate sales. For example, suppose a business offers a similar or complementary product to another business’s products. In that case, the first company may offer an affiliate link for the second company’s website on their main site. If a customer purchases from either company after following the link, the first company will receive a commission on the sale.
6. Social Media Marketing.
Social media sites such as Facebook and Twitter can be used as effective marketing tools for professionals, businesses and individuals alike. It is important to select platforms relevant to theirr target audience and their business’s objectives. For example, if they are a small business that sells a specific product or service, they may wish to concentrate on using sites like Instagram or Twitter.
7. Email Marketing.
Email Marketing is a powerful customer service method that can be used by businesses and individuals alike. Email Marketing involves sending targeted messages to customers based on their unique interests, preferences or purchases to encourage a customer to purchase again from the business. This type of marketing is especially useful for businesses looking to build repeat customers.
In conclusion, according to Alexander Djerassi, digital marketing strategies are a great way for businesses to maintain and grow their customer bases. Many businesses have utilized today’s Internet-driven world and have seen reduced costs, increased sales and increased customer retention.