Your business website needs to introduce your business and brand, give more in-depth information on your products and services, and provide simple next steps. How is one website going to manage all those things? With exceptionally well-thought-out web design. Fortunately, there are smaller tricks to this that will help it all come together.
1. Design With Mobile Devices in Mind
With the rise of smartphones and tablets, optimizing your website for mobile devices is no longer optional; it’s essential. Responsive web design ensures that your site adapts seamlessly to different screen sizes, allowing users to access your content on any device. Mobile optimization not only improves the user experience but also positively impacts your search engine rankings. Make sure your website loads quickly on a cell phone or tablet, has easy-to-tap buttons and presents content in a user-friendly manner across all devices.
One trick that many professional web designers do is to design for mobile first. Traditionally, websites have been designed for desktop devices first, but it’s much easier to start with mobile users in mind, create something simple and bold, and then work on desktop optimization after.
2. Keep Your Brand Front and Center
You want your site’s visitors to get a consistent picture of what your brand is all about. Whether they are on a product page, the main page, or your contact page, the messaging should be the same. This is done with brand colors, logos, and the tone of your writing.
A trick that many web designers use is creating a brand guide before they create this website. This can be a simple one-page document that includes your brand colors, your general tone, words that you tend to use, and your company’s logo.
3. Optimize for Search Engines
A great business website should be designed with search in mind right from the beginning. Some important elements of search engine optimization that will influence your design include your page load speeds, keyword-rich URLs, meta descriptions, image SEO, and title tags.
What’s the trick to doing this? Go ahead and decide on a keyword phrase or two for each page of your website. These keywords should be relevant to your business. With those keywords assigned to each page, your process will be a lot easier. Title the URLs so they are the keyword phrase with hyphens between each word. Do the same thing for your images and also make sure that they have keyword-rich and descriptive alt text. Also, optimize your images so they load quickly. Additionally, write keyword-rich title tags and meta descriptions that add interest to capture your site’s visitors. You can use an online free speed checker to check your page load speeds.
4. Use White Space
You don’t need to pack something into every bit of space in your website design. Leave some areas blank. This allows room for the eye to travel the page and really see the important information. If your page feels cluttered, take a step back and consider if there is information that might be pulled and placed on a separate page all its own.
5. Use CTAs
A CTA is a call to action. Every page on your website should have one clear call to action. There is a quick trick to figuring this out. Ask yourself what is the logical next step you want the visitor to take. This might be clicking to read a product page, contacting you, or making a purchase. Whatever that one step is, add a large, clear, and concise call to action. It can be as simple as “Contact us now!” in a link centered on the page. Make it super easy for your site visitors to take the next step.
Designing a business website requires a careful balance between aesthetics and functionality. With a few simple tricks, you can create a captivating website that engages your audience and drives conversions.