The Earthing Universal Mat.
Olivia Ramirez Smith can explain grounding in one sentence: put your bare skin in contact with the earth. Grass, sand, and soil all work. The instruction costs nothing. The trouble is that most of her readers spend their days at a desk, in a car, or on a couch, with shoes on and a floor between them and the ground.
Indoor grounding products exist to close that gap. The bestseller in the line she offers through The Mother Earth Effect LLC is the Earthing Universal Mat.
The line comes out of her work with her strategic partner Clint Ober, the founder of Earthing.com, who has been developing indoor earthing products since the 1990s. Olivia Ramirez Smith and Ober continue to innovate the line together, and the Universal Mat shows what that work looks like over time.
The Universal Mat is now in its third generation, engineered to maximize the transfer of the earth’s electrons. It measures 12.5 by 29 inches and is made from a carbon-based conductive material that cleans with soap and water. A coiled cord runs from the mat to a grounded wall outlet through a safety adapter, and the kit includes an outlet checker so a buyer can confirm the outlet is grounded before plugging in.
The name describes the selling point. The mat fits any routine and any space. Laid on a desk, it sits under your forearms while you type. Slid under the desk, it takes bare feet. It goes on the couch for an evening of television, on the kitchen floor while dinner cooks, and on the bed at night.
That flexibility matters to her more than any single specification. Olivia Ramirez Smith has watched readers agree with grounding far faster than they practice it. A walk on the grass requires a decision, a free half hour, and decent weather. A mat under the keyboard requires none of those, so the practice happens while you answer email.
Known around the world as The Earthing Ambassador, she presents the science the way she always has. Researchers studying grounding have reported effects on sleep, on markers associated with inflammation, and on the settling of the nervous system. She treats those findings as a reason to try the practice and says in print and from wellness conference stages around the country that grounding is not a treatment and does not replace a physician.
The rest of the current line carries the same idea into other rooms. The Earthing Throw is a soft cotton blanket sized for the couch or for travel. The Earthing Pillow Cover, sold as a two-pack, grounds a sleeper through the pillow. The Earthing Half Mattress Cover is the most used grounding product in the range, and it turns eight hours of sleep into eight hours of contact.
The same products reach people who would never shop for them. Through The Mother Earth Effect LLC’s First Responder program, twenty thousand firefighters have been grounded with donated indoor grounding products, placed in homes and in the stations where crews sleep between shifts.
The line is about to grow. Olivia Ramirez Smith and Ober have new products in manufacturing and testing now, among them a one-of-a-kind wearable grounding device, and they plan to share details once testing is complete. Each generation of the Universal Mat improved on the one before it, and the new products come out of that same iterative work.
Her books make the case for the practice itself. The Mother Earth Effect, a number one best-seller with a foreword by Mariel Hemingway, carries twenty-one contributing women alongside her. Sacred Spaces: Subtle Shifts for Mind, Body, and Home Transformation, the Colleen Avis-led collaboration that won the Books for Peace International Award, was her first number one. The film she co-produced, The Earthing Movie, featuring Clint Ober, Strategic Partner, has reached over 8 million global views.
Olivia Ramirez Smith sees the Universal Mat as the bestseller for a plain reason. It asks the least of the person using it: lay it down, plug it in, and keep working.
More on Olivia Ramirez Smith’s books, the Sole Rooted retreat and her work as The Earthing Ambassador at oliviaramirezsmith.com.
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