When you put together a website for your company or organization, you probably think that the process involves lots of computer coding and other technological skills. While knowing how to code is crucial to designing a professional website, the process also involves the following creative skills.
Writing
The heart of every website is its content. If the writing is not original or well-written, people will not trust your information or want to buy your products. Whether you use an SEO reseller or another source, your writers need to use their creativity to develop unique content related to your industry.
Graphic Design
While your articles must be well-written to generate an audience, they also need to be presented well. This phase of website design is similar to graphic design. Your web designer and administrator pick fonts, images and layouts that best feature your content. Part of this process is scientific, as research has shown where certain widgets should be placed and which styles are most appealing to potential customers. However, your designer still has lots of control over your site’s look.
Customer Outreach
Every website includes information on how to reach its owner. To make yours stand out, get creative with your customer outreach. Ask your web designer to add a joke or funny image to your customer service page, or generate a new message each time a visitor clicks on your chatbox. The more ways that you and your designer can think of to engage customers and show them that you care about their visit, the more likely they are to return.
Many stereotypes are associated with web design, one of which is that it requires advanced technical skills and nothing else. However, without you and your web designer’s creativity, your writing, graphic design and customer outreach cannot compete with other websites.
