Creating Value with Your Brand Identity
Businesses are often looking for ways to create value with their brand identity. One niche that is rapidly growing in popularity and accessibility is the health and wellness business. Helen Schifter is a health and wellness advocate who has found success through her work in this industry.
The first step Schifter suggests to make your company stand out from others within the same industry is offering comprehensive services at reasonable prices. She also insists on making a robust menu of products, services, and resources that introduce people to your business. Schifter believes that companies should provide as many ways as possible to get to know your business and spread the word about their offerings. She also notes that it is essential to have a unique selling proposition (USP) for your company that allows you to stand out from your competitors.
Schifter advises business owners to make sure their website is user-friendly and offers easy access for customers looking for information about their products and services. She suggests focusing on making the customer experience memorable to build loyalty with customers. Schifter also creates tempting offers for customers to encourage them to make repeat visits to your business.
Effective social media marketing is an excellent tool for businesses looking to succeed. Schifter notes that most people think social media is all about advertising, but she believes it can also help build relationships with customers. Social media allows businesses to have real-time conversations with regular customers, mainly by providing valuable customer service using social media platforms. Although Schifter does not believe that every company should invest in a robust social media presence, she does believe that a business should identify the platform its audience uses the most and engage with them regularly on this platform.
Schifter believes that investing in events is another valuable marketing strategy for small businesses. She suggests creating an event that will interest a large community of people and provide an experience they cannot get at home. Events also allow business owners to build relationships with customers, especially since they are more relaxed without the hassle of having to make a purchase.
Schifter also believes that events are another excellent venue for marketing your business and giving it value. She notes that you can create great content such as videos, photos, and articles related to the event and then share this content online so people who cannot attend can still learn about what is happening at your business.
Helen Schifter emphasizes the importance of being business savvy to grow a company successfully. She notes that it is essential to stay ethical, treat customers with respect, and be consistent with marketing strategies. Schifter believes that it is also necessary to invest in technology and yourself. She notes that a business should invest in technology to collect data on what their customers want and need. She also suggests investing in yourself to become more knowledgeable about your industry to provide better customer service.
In conclusion, Schifter wants business owners to be successful, so she believes it is essential to focus on creating value with your brand identity. She believes that developing a positive brand identity will build trust among consumers and help strengthen relationships with them.