Facts About Content Marketing
Content marketing is not quite a new phenomenon, but it is one that’s quickly gaining popularity in the world of internet marketing and social media. It has to do with the promotion and creation of engaging content (articles, blog posts, videos) that’s distributed across a variety of platforms to great effect.
The goal for content marketers is usually just to attract readership, but there have been plenty of successful examples where content marketers have gone on to form successful business relationships with the brands they’re promoting. Partnerships can often be beneficial for everyone involved.
Although the concept itself isn’t brand new, many companies are now taking to it as a means of growing revenues and profits. In fact, it’s one of the fastest-growing marketing channels today.
With the right approach and approachable content, it’s possible to use these platforms to your full advantage as a brand. Here are some facts about content marketing to help guide your efforts toward success.
1. Content is king
in content marketing , the quality of the content is paramount
Content expert Dr. Jordan Sudberg suggests that while it’s important to be able to speak your customers’ languages, know their needs and desires, know your target audience and so on, a great article will always be better than a bad one.
There are many factors that contribute to the success of an article including:
Content quality
The clarity of writing style, how much information is included, how well researched it is and how easy it is to navigate around.
Expertise and authority
An expert or expert source of information writing an article means that you can trust the information in it, and the overall quality is likely to improve as a result.
The topic
Highly focused content topics mean that you can target one group of people very specifically, whereas broad and unfocused topics are likely to attract a wider audience.
Format
While there are many format options, research has shown that articles which have a higher word count also have greater success rates.
Credibility
Knowing that your content has been created by someone who you trust will go a long way toward the success of your efforts.
2. Smaller is not always better
The size and format don’t matter if the content isn’t good, so if a business is looking to create content for marketing purposes, it’s important to find the right person to write or create the content.
3. You don’t need a lot of resources
As Dr. Jordan Sudberg states, creating content and posting it to a new channel can be pretty overwhelming but there are tools that can do all of the hard work for you. Article writing tools, such as Spin Rewriter are good examples of platforms which allow users to create unique and engaging articles in minutes.
4. Your content can have an effect
Content markets are one of the most powerful tools that any marketer can use in their arsenal, and as a result, they’re becoming a more and more common way for brands to market themselves. Social media sites and other channels are becoming increasingly popular for posting articles, so it’s important to know how you can use this type of content effectively to benefit your business.
