How can a business establish a presence on social media without coming off as incompetent? First, they must understand that social media is not the same as advertising. A business should never share content unrelated to its brand and targets people who are not its primary demographic. Furthermore, many brands build brand awareness through engagement with other followers rather than just posting about themselves. Here are 7 important tips for establishing a brand presence on social media:
1. Choose a Platform
There are many platforms to choose from, so determining what’s best for your business can be tricky. For example, Facebook is ideal for posting content relating to the business and constituting your main social media profile, but it lacks the number of users LinkedIn has. Still, Facebook is where most people spend their time online, and it’s the easiest way to start interacting with people in your industry. Furthermore, Facebook covers all demographics and therefore works for almost any business.
2. Work With a Digital Marketing Company
Having a digital marketing company run your business’s social media pages can be extremely helpful. They’ll be able to provide you with the knowledge and experience needed to represent your brand properly and gain a positive reputation. While they work, they’ll be able to monitor the comments of others and respond appropriately, thus avoiding any negative situations that may arise. For instance, a digital marketing agency will enable you to drive high-performance campaigns on social media, raise brand awareness and increase sales for your business.
3. Know What You’re Posting
Posts related to your brand and constitute good content for your followers are the best posts for social media. They’ll come off as authentic, and consumers will see that you’re a reliable and trustworthy business. It’s about making sure everything you post is valuable to the readers of your social media profile.
4. Engage with Your Followers
As the old saying goes, a bird in the hand is worth two in the bush. So make sure that your engagement is good on social media, and you won’t lose a lot of followers this way. When it comes to effective content marketing, there’s also no point in just sharing your content on social media without engaging with other users. After all, posting about yourself is not the same as being social online.
5. Share Useful Content
The more your business engages with people, the more potential consumers will follow you. However, it’s important only to share content relevant to your business. For example, sharing articles about social media can boost brand awareness and build good relations on social media channels. It’s also important to ensure that you provide similar value to other users. If not, you might lose followers who will feel less connected to the brand through this content marketing strategy.
6. Go to Conferences and Events
Most brands have more value than what they can show through social media. This is where a digital marketing company like Adtaxi can help you add value to your brand by attending conferences and other events. Attendees from these events will come up to you and speak with you face-to-face, thus creating positive memories for both parties. These people are likely to become fans of your brand as well.
7. Add Social Media Buttons to Your Website
Since social media channels can generate high traffic, it’s important that your website attracts more visitors in the same way. Therefore, you should not neglect any opportunity to get people onto your website and start interacting with them. For example, this might be through a blog post or an infographic that you share on your website.
There’s no better way to build a brand reputation than social media. Social media is where your audience will most likely be, and the more you engage, the more relationships you’ll have with them. Remember that social media contains all aspects of marketing, so you should be ready to interact with potential customers wherever they are online.